From Immigrant at 14 to CEO: Fahad Khan’s Remarkable Journey to Building a Marketing Empire

Kelly Kennedy: 00:00:45

Welcome to episode 178 of the Business Development podcast.

Kelly Kennedy: 00:00:49

And today we're chatting with the founder and CEO of Canada Prime Marketing, Fahad Khan.

Kelly Kennedy: 00:00:54

And he is going to tell us how becoming a Tony Robbins platinum partner absolutely changed his life.

Kelly Kennedy: 00:01:00

Stick with us.

Kelly Kennedy: 00:01:01

You are not going to want to miss this episode.

Mark Cuban: 00:01:06

The great Mark Cuban once said, business happens over years and years.

Mark Cuban: 00:01:11

Value is measured in the total upside of a business relationship, not by how much you you squeezed out in any one deal.

Mark Cuban: 00:01:19

And we couldn't agree more.

Mark Cuban: 00:01:22

This is the business development podcast based in Edmonton, Alberta, Canada and broadcasting to the world.

Mark Cuban: 00:01:31

You'll get expert business development advice, tips and experiences and you'll hear interviews with business owners, CEO's and business development reps.

Mark Cuban: 00:01:41

You'll get actionable advice on how to grow business brought to you by Capital Business Development CapitaLBD CA let's do it.

Mark Cuban: 00:01:52

Welcome to the Business Development podcast and now your expert host, Kelly Kennedy.

Kelly Kennedy: 00:02:00

Hello.

Kelly Kennedy: 00:02:01

Welcome to episode 178 of the Business development podcast and today we have an absolute rockstar marketing expert for you.

Kelly Kennedy: 00:02:11

Today we're bringing you Fahad Khandhe.

Kelly Kennedy: 00:02:14

Fahad is the dynamic CEO and founder of Canada Prime Immigration and marketing.

Kelly Kennedy: 00:02:20

He began his entrepreneurial journey at the remarkable age of 23.

Kelly Kennedy: 00:02:25

Under his visionary leadership, Canada Prime Marketing has forged strategic alliances with Fortune 500 giants like Telus and Sodastream, maintaining these partnerships for over a decade, his company has earned prestigious accolades, including top spot in Edmonton across all industries and being named among Canada's fastest growing companies by profit 500 and growth 500.

Kelly Kennedy: 00:02:49

The HoD's relentless drive and innovative strategies have not only propelled his company to the forefront of the marketing industry, but have also cemented his reputation as a leading business strategist.

Kelly Kennedy: 00:03:01

Beyond his corporate success, Fahad is a certified international business and life coach mentored by luminaries such as Tony Robbins and Brian Tracy.

Kelly Kennedy: 00:03:11

His commitment to personal and professional growth extends to his role as a brand ambassador for Nate and his initiative, today's youth tomorrow's leader, which aims at inspiring millions of young people in emerging countries.

Kelly Kennedy: 00:03:25

As a keynote speaker at global conferences like Lyft Pakistan, Fahad motivates audiences with his belief in the power of new perspectives and breaking free from limiting beliefs.

Kelly Kennedy: 00:03:38

With a passion for shaping the next generation of leaders, Fahad Khan is not just a businessman, but a catalyst for lasting change, empowering individuals to rewrite their stories and reach unprecedented heights.

Kelly Kennedy: 00:03:51

Fahad, it's an honor to have you on the show today.

Fahad Khan: 00:03:53

Thank you so much Kelly, for the invitation and it is a pleasure.

Kelly Kennedy: 00:03:57

It's the pleasure.

Kelly Kennedy: 00:03:58

The pleasure is mine.

Kelly Kennedy: 00:03:59

Dude, I've been following you on LinkedIn for quite some time and I love your social game.

Kelly Kennedy: 00:04:05

I love the information that you put out in the world.

Kelly Kennedy: 00:04:07

You don't really hold anything back.

Kelly Kennedy: 00:04:09

You share a lot of great ideas with the world.

Kelly Kennedy: 00:04:11

You're doing some really cool things around the world with your public speaking and yeah, it's.

Kelly Kennedy: 00:04:16

I'm really excited to have this conversation with you today.

Fahad Khan: 00:04:18

Wonderful.

Fahad Khan: 00:04:19

I'll definitely share whatever I can and hope and I'm pretty confident the audience you have, which is phenomenal, and they will get some value out of it and worth the time for everybody.

Kelly Kennedy: 00:04:28

It's.

Kelly Kennedy: 00:04:29

It's really cool that you're right here in Edmonton and that you've been doing this for so long.

Kelly Kennedy: 00:04:34

You know, what is it, almost 16 years in the marketing industry, you started when you were 23?

Fahad Khan: 00:04:39

Yes, that's when I started the business.

Fahad Khan: 00:04:41

But in sales been since the age of 16.

Fahad Khan: 00:04:44

So when selling, you might have experienced some of those guys selling credit cards in the malls, airports, trying to stop you.

Fahad Khan: 00:04:51

Take this credit card of that.

Fahad Khan: 00:04:52

I think we were one of the pioneers used to sell and I was very blessed.

Fahad Khan: 00:04:56

When I was under the age of 18, I managed to got into that marketing job and got some experience and built from there.

Fahad Khan: 00:05:04

There's a lot of learning experiences.

Fahad Khan: 00:05:05

But the biggest breakthrough happened when we started our own business at the age of 23.

Kelly Kennedy: 00:05:09

Wow.

Kelly Kennedy: 00:05:10

Man, that blows my mind because I think back to me at 23, that was when I started my business development career and I was just a young punk at it.

Kelly Kennedy: 00:05:18

But just to think that you'd actually launched Canada prime marketing at 23 blows my mind.

Kelly Kennedy: 00:05:23

Like, that's amazing, dude.

Fahad Khan: 00:05:25

And the best part was the reason we started was through the adversity, because as you know, when we are doing some entry level jobs, some small credit card sales of this, my biggest thing was I was making good money, but I wasn't getting paid.

Fahad Khan: 00:05:40

Sometimes the commissions wouldn't come in.

Fahad Khan: 00:05:43

And then in our Tony Robbins world, we say there's a time comes in when you say enough, that's it.

Fahad Khan: 00:05:48

And then it's a breakthrough moment.

Fahad Khan: 00:05:50

And that's when we started Canada prime.

Fahad Khan: 00:05:52

And fortunately, our first major client.

Fahad Khan: 00:05:56

Even in the first six months, we started talking and was actually Telus as our first client.

Kelly Kennedy: 00:06:02

Wow.

Kelly Kennedy: 00:06:02

Wow.

Kelly Kennedy: 00:06:02

Yeah, like, that's like most companies dream to work with a company like Telus someday for that to be your first client and.

Kelly Kennedy: 00:06:09

Wow.

Kelly Kennedy: 00:06:10

Like, that's all I have to say.

Fahad Khan: 00:06:12

Well, timings is everything, you know, I always say wrong timings, no matter what you do.

Fahad Khan: 00:06:19

Let's say you try to sell face to face during the COVID time.

Fahad Khan: 00:06:22

Good luck.

Fahad Khan: 00:06:22

You're not going to get it.

Fahad Khan: 00:06:24

I believe when we got the client like tell us we were blessed and the timings were perfect.

Fahad Khan: 00:06:29

I remember I worked on the pilot project at that time and they were about to launch Optic TV.

Fahad Khan: 00:06:34

Not the fiber, but the first brand was their optic tv.

Fahad Khan: 00:06:37

They were rebranding in: 2009

Fahad Khan: 00:06:42

Since when you show up as a savior and everything else is history.

Fahad Khan: 00:06:47

We serve them for twelve years and always grateful for what I've learned from their leadership, what we have done and the impact which they have created in their own company and the company with my company and hundreds of people who have worked with us.

Fahad Khan: 00:07:00

Right.

Fahad Khan: 00:07:01

So it have impacted the lives.

Kelly Kennedy: 00:07:02

Yes.

Kelly Kennedy: 00:07:03

No, for sure.

Kelly Kennedy: 00:07:04

I would love for you to take us back.

Kelly Kennedy: 00:07:06

Obviously you've been doing sales a really long time but were you always this entrepreneurial motive like take me back to being a kid, what, you know, run me through a kid to today.

Kelly Kennedy: 00:07:14

How did you end up on this journey?

Fahad Khan: 00:07:16

So basically I came to Canada when I was 14 and back home I remember I have two older brothers.

Fahad Khan: 00:07:25

My mom always used to say that one of my kid gonna be a business owner and luckily or fortunately I was the youngest one.

Fahad Khan: 00:07:33

Both of my older brothers were studied from Ufa they become engineers and I was not the smartest one.

Fahad Khan: 00:07:40

When it comes to the traditional education there's no way I would have got it to University of Alberta but I got into Nate which is a great institution and from there I enjoyed selling because after my first job was like Burger King which I hated it.

Fahad Khan: 00:07:55

After two weeks I told my manager to fire me.

Fahad Khan: 00:07:58

True story.

Fahad Khan: 00:07:59

I made up me and one of my friend I remember we made in two minutes or something about 39 whopper juniors and then we were giving high five.

Fahad Khan: 00:08:05

I'm like dude, this is not what I want to do.

Fahad Khan: 00:08:09

I learned something but right after that I remember I studied at J.

Fahad Khan: 00:08:13

Percy page High School.

Fahad Khan: 00:08:14

So Milwaukee town center mall is right next to it.

Fahad Khan: 00:08:16

We used to go sit there, chill.

Fahad Khan: 00:08:18

After the school all the friends and one of my friends mom used to work for credit card sales and I would be and we are East Indians, right?

Fahad Khan: 00:08:25

I'll go up to the I'll say auntie, give me a job, help me out.

Fahad Khan: 00:08:28

I want to try, I want to try.

Fahad Khan: 00:08:29

And I remember one of the best compliment I ever received was by her.

Fahad Khan: 00:08:33

She said after a few months fahad, you're the most annoying, determined kid I've ever seen.

Fahad Khan: 00:08:39

And thank God she gave me an opportunity because selling credit card directly, you're not allowed to sell under the age of 18.

Kelly Kennedy: 00:08:45

Okay.

Fahad Khan: 00:08:45

So she gave me a chance.

Fahad Khan: 00:08:46

I was a supporter helper, and she knew I was good at getting people, and then they will do the due diligence.

Fahad Khan: 00:08:50

So that's how I got my first exposure.

Fahad Khan: 00:08:53

And I remember she wasn't my trainer, but one of my.

Fahad Khan: 00:08:56

When she got me in, I had one of the other supervisor who was helping me and wouldn't take his name.

Fahad Khan: 00:09:01

I still know I remember him.

Fahad Khan: 00:09:03

I haven't seen him for the longest time, but at that time, my English, even, it's not perfect today, but it was a very, very heavy accent.

Fahad Khan: 00:09:11

And he said, fahad, you would never make money in sales.

Fahad Khan: 00:09:17

So when being a 16 year old, he tells me, you wouldn't make money in sales, you are this because what indirectly he did was.

Fahad Khan: 00:09:24

Now if I talk about psychology, he labeled me, you're not good enough, you have an accent, and you will not make it.

Fahad Khan: 00:09:30

At that time, I was always brought up with the mindset, hey, if he says no, I want to prove him wrong.

Fahad Khan: 00:09:36

And he was so damn right.

Fahad Khan: 00:09:38

We didn't made enough money in sales, but we made a fortune.

Fahad Khan: 00:09:42

So there's a difference.

Fahad Khan: 00:09:43

So from there, we learned, we grow and then always did credit card sales for five years.

Fahad Khan: 00:09:49

Among all the best credit cards you can say for major leading companies.

Fahad Khan: 00:09:52

I was fortunate to study at Nat.

Fahad Khan: 00:09:54

I did my marketing diploma from there.

Fahad Khan: 00:09:56

Not the degree, but people asked me in Pakistan.

Fahad Khan: 00:10:00

Speech, sir, what do you have?

Fahad Khan: 00:10:01

Do you have a degree?

Fahad Khan: 00:10:02

Do you have a bachelor's or do you have a master's?

Fahad Khan: 00:10:05

I'm like, I have PhD.

Fahad Khan: 00:10:07

They're like, in what?

Fahad Khan: 00:10:08

I'm like, results.

Fahad Khan: 00:10:12

Not so cocky or anything, but as you know, even in business development world or in the world, the clients we work with, you are as good as what you deliver.

Fahad Khan: 00:10:22

What you did two years ago, great job, you were rewarded.

Fahad Khan: 00:10:24

They clapped for you.

Fahad Khan: 00:10:25

They paid you.

Fahad Khan: 00:10:26

What are you doing in the last six months?

Fahad Khan: 00:10:28

What are you doing now?

Fahad Khan: 00:10:29

So it matters.

Fahad Khan: 00:10:29

So we've been paid 99% of my income, probably of what came on, of my career would be, is based on what we have delivered.

Fahad Khan: 00:10:37

Not like, here you go, $10 million.

Fahad Khan: 00:10:39

If you deliver, great.

Fahad Khan: 00:10:40

If you don't deliver, not so great, but based on performance.

Fahad Khan: 00:10:42

So that's a little bit of the journey.

Fahad Khan: 00:10:44

And then before I started my own business, I was part of network marketing.

Fahad Khan: 00:10:48

I know we have this dilemma, like network marketing is terrible.

Fahad Khan: 00:10:51

This and that.

Fahad Khan: 00:10:52

I wouldn't make those kind of comments, but I said the best thing about the network marketing I was at.

Fahad Khan: 00:10:56

I had a great mentor who always said to me, still a good friend, he always said, fahad, the person you are today is not the same person who will be successful tomorrow.

Fahad Khan: 00:11:07

And at that time I didn't, I'm like, what does he mean?

Fahad Khan: 00:11:09

He's like go about, think about it and we'll have discussion in next couple days.

Fahad Khan: 00:11:13

So he was the one who engraved into me, no matter how good you are, no matter how much sales you're doing, you have to keep investing into yourself.

Fahad Khan: 00:11:23

If the person here today will be just here, if you want to be next level, you want to compete with the best.

Fahad Khan: 00:11:29

Let's say I was listening to one of our podcasts where you guys were the best in Lebanon and Libya, I think two countries.

Fahad Khan: 00:11:36

You were number one.

Fahad Khan: 00:11:37

If I want to be, let's say I want to be the best podcaster, I want to be learning from somebody like you or somebody else who had done great things in these spaces.

Fahad Khan: 00:11:44

So that's where I, he convinced me to go to my first seminar which was Tom Hopkins.

Fahad Khan: 00:11:50

but at that time I'm talking: 2004

Fahad Khan: 00:11:58

He was one of the best sales trainer and when I walked into it I'm like dude, I don't want to spend this dollar 500.

Fahad Khan: 00:12:03

I know about sales, it's all like, I know, I know, I know.

Fahad Khan: 00:12:07

And thank God I went to that seminar.

Fahad Khan: 00:12:10

Guess what?

Fahad Khan: 00:12:11

After 20 minutes I realized I have no clue about sales because I was just had a great energy.

Fahad Khan: 00:12:17

I was just a talking person and that's what I was doing.

Fahad Khan: 00:12:20

But technicality I was wrong.

Fahad Khan: 00:12:22

I wasn't following the process.

Fahad Khan: 00:12:24

And if I want to do something like a million dollar sale I would never be able to get client like telus later unless I would have followed.

Fahad Khan: 00:12:29

,: 1718

Fahad Khan: 00:12:39

That was very blessed year where we became a Canada's fastest growing company for three years in a row.

Fahad Khan: 00:12:44

and: 2250

Fahad Khan: 00:12:49

getting with Tony Robbins in: 2018

Fahad Khan: 00:12:59

He was coming to Calgary for my success resources which was as a guest speaker I'm like, I've heard him, he's great.

Fahad Khan: 00:13:06

But sure, I took my team with me.

Fahad Khan: 00:13:08

I remember I took twelve people, and right after Tony Robbins, I'm like, holy cow, this is amazing.

Fahad Khan: 00:13:14

His energy jumping.

Fahad Khan: 00:13:15

This guy is like me.

Fahad Khan: 00:13:17

So he.

Fahad Khan: 00:13:18

And I love how he sells, and he wasn't even selling.

Fahad Khan: 00:13:21

I think he goes at the end.

Fahad Khan: 00:13:22

I'm doing this big event, Miami, Florida, West Palm beach.

Fahad Khan: 00:13:26

This is not for everybody.

Fahad Khan: 00:13:27

This is business mastery.

Fahad Khan: 00:13:28

It's about 15,000.

Fahad Khan: 00:13:29

Like, technically, it was cad20,000 with your expense, flight and ticket, and not everybody qualifies for it.

Fahad Khan: 00:13:36

If you don't have money, if you don't have it, don't come and blah, blah, blah.

Fahad Khan: 00:13:39

He's did everything.

Fahad Khan: 00:13:39

I'm like, dude, I want to be there.

Fahad Khan: 00:13:41

And that's when my first major event happened with Tony.

Fahad Khan: 00:13:44

And from there, we built a lot of other things.

Fahad Khan: 00:13:46

And maybe when you ask me more questions, I might be able to shine some light on those things to you.

Kelly Kennedy: 00:13:52

Yeah.

Kelly Kennedy: 00:13:52

And actually, I'm just going to.

Kelly Kennedy: 00:13:53

I'm going to take you right into that right now, because not everybody gets to meet Tony Robbins.

Kelly Kennedy: 00:13:59

Like, I think that if you spend any time in sales, in business and entrepreneurship, you've listened to Tony Robbins, right?

Kelly Kennedy: 00:14:06

Like, you don't end up in this world unless you've spent some time listening to Tony Robbins.

Kelly Kennedy: 00:14:11

What was it like to meet him and work with him?

Fahad Khan: 00:14:13

So, basically meeting once, it's one thing when you become a platinum partner, there's like four or five things.

Fahad Khan: 00:14:21

Like, in a business world, we say it's the highest ticket item which he promotes, but it's not just he's selling you.

Fahad Khan: 00:14:28

Look, if I like to give you an idea to become a platinum partner with Tony Robbins, if I do all the math, in canadian dollars, it's about $220 to $250,000.

Kelly Kennedy: 00:14:37

Wow.

Fahad Khan: 00:14:38

It's the criteria is a lot of people can afford that money.

Fahad Khan: 00:14:41

By the way, the problem is you are traveling away from your business every month for five to ten days.

Fahad Khan: 00:14:47

That's where the challenge is.

Fahad Khan: 00:14:49

Many business owners are not the owners, they are the operators.

Fahad Khan: 00:14:52

If I go for ten days, my business starts sinking.

Fahad Khan: 00:14:55

So for me, the experience was like, I did qualified, I did God, and we had a great teams.

Fahad Khan: 00:15:00

And I said, you know what?

Fahad Khan: 00:15:01

I'm going to take this leap of faith.

Fahad Khan: 00:15:03

And I told this Tony, and it is publicly, it was my last event when I was attending Tony in a physical space.

Fahad Khan: 00:15:09

He goes, he picked me.

Fahad Khan: 00:15:10

And I don't know how.

Fahad Khan: 00:15:11

I was like, he said, we were talking about cars.

Fahad Khan: 00:15:14

And I told him, I'm Tony.

Fahad Khan: 00:15:15

A year ago, right at this spot, I came for the first time, and I was thinking, should I go buy my favorite car, McLaren, which I was very close to buy it.

Fahad Khan: 00:15:24

I really love McLaren, and it was going to cost me around $250 to $300,000.

Fahad Khan: 00:15:28

Or should I go invest into Tony Robbins and thank God I made a better investment?

Fahad Khan: 00:15:33

give me a big hug in front of: 5000

Fahad Khan: 00:15:36

And when you become a platinum partner, we.

Fahad Khan: 00:15:39

It's not.

Fahad Khan: 00:15:40

He does spend a lot of personal events with you where you get to spend time, you get to learn.

Fahad Khan: 00:15:44

Like, I have, of course, a lot of pictures with him, too, in my other office.

Fahad Khan: 00:15:47

Like, I have a big frame where he's hugging me, and I.

Fahad Khan: 00:15:50

Yeah, I always.

Fahad Khan: 00:15:51

He said, one thing is, why live an ordinary life when you can live an extraordinary one?

Fahad Khan: 00:15:55

So the main money we are paying is not only for learning.

Fahad Khan: 00:15:58

What we are paying is for the network, because the people who are in that group, there's usually 300 active members on a yearly basis.

Fahad Khan: 00:16:08

They are all very successful.

Fahad Khan: 00:16:10

If I see myself, I would say I'm probably bottom ten or 15% net worth.

Fahad Khan: 00:16:14

So let's say you and me, Cali, let's say we both are at the platinum partnership.

Fahad Khan: 00:16:17

We have our exclusive seating at the front stage.

Fahad Khan: 00:16:19

And if I'm talking to you and we are not there for an hour, we are there for 15 hours a day.

Fahad Khan: 00:16:23

We are there for 12 hours, learning over the five days period.

Fahad Khan: 00:16:26

And if I have a challenge engine my business, and true story, this happened with me.

Fahad Khan: 00:16:31

He has about four or five billionaires in that group, and he doesn't tell who it is because then people start looking from different lens.

Fahad Khan: 00:16:37

And I was sitting with one of the gentlemen, and it been 12 hours.

Fahad Khan: 00:16:40

We are talking, you know, sharing our things.

Fahad Khan: 00:16:42

Okay?

Fahad Khan: 00:16:42

This is my breakthrough.

Fahad Khan: 00:16:43

This is ours.

Fahad Khan: 00:16:44

And one of my other friend from Tony Robbins, he looks at me like, dude, do you know who that guy is?

Fahad Khan: 00:16:50

I'm like, yeah, this is what his name is.

Fahad Khan: 00:16:52

He's like, really?

Fahad Khan: 00:16:54

I'm like, yeah.

Fahad Khan: 00:16:54

He's like, do you know what does he do?

Fahad Khan: 00:16:56

I'm like, he does.

Fahad Khan: 00:16:57

He manages.

Fahad Khan: 00:16:58

He has a golf course management company.

Fahad Khan: 00:17:00

He's like, that's what he told you?

Fahad Khan: 00:17:02

I'm like, yes.

Fahad Khan: 00:17:03

He just laughed.

Fahad Khan: 00:17:04

He's like, that guy.

Fahad Khan: 00:17:05

He's one of the billionaires.

Fahad Khan: 00:17:07

And he owns some of those courses, too.

Fahad Khan: 00:17:09

I'm like, holy.

Fahad Khan: 00:17:10

But the thing is, that person was so humble.

Fahad Khan: 00:17:13

I learned so much about life, and he made me feel like I'm a superhero.

Fahad Khan: 00:17:17

So what it is like in that group is basically you meet a lot of other successful people who you can share your problems.

Fahad Khan: 00:17:23

Some are great at business, some are great at making money, some are great at saving money, but some are great at, like, relationships, or they're good at spirituality, or they're good at fitness.

Fahad Khan: 00:17:32

And it's the synergy which we have.

Fahad Khan: 00:17:34

And still most of those people are on my contacts.

Fahad Khan: 00:17:36

We talk time to time, and it's just the brotherhood which he's created.

Fahad Khan: 00:17:40

What he's selling, I would use the word selling because of the world we are in.

Fahad Khan: 00:17:44

He's selling is the experience and the network and how you collaborate together.

Fahad Khan: 00:17:48

So if I say, Kelly, I need help with investments in my business, I'm sure you are you one or ten other people who would be able to help me, and that's the people we need in our network.

Fahad Khan: 00:17:57

So for me, it's a worth investment, and it's the best experience I did.

Fahad Khan: 00:18:01

And the funny thing is, in Pakistan, when I used his name, I tell people about him.

Fahad Khan: 00:18:05

Most people they knew, they say, fahad, does this guy pay you to talk about it?

Fahad Khan: 00:18:10

I'm like, no.

Fahad Khan: 00:18:11

He taught us one thing.

Fahad Khan: 00:18:12

Add so much value, so much value in other people that they become your raving fans.

Fahad Khan: 00:18:19

So I'm one of that.

Fahad Khan: 00:18:20

Where I spent quarter million dollar to learn from him, and I go talk about it, and he's paying me nothing and I don't care.

Fahad Khan: 00:18:27

But the thing is, he's impacted my life.

Fahad Khan: 00:18:29

If you impact my life, I'll go endorse it without having any agenda, I'm like, look, Kelly was great, or XYZ person was great, and they helped me, so why not?

Fahad Khan: 00:18:37

Because we don't have to be selfish.

Fahad Khan: 00:18:38

We rather have the mindset of abundance rather than scarcity.

Fahad Khan: 00:18:42

When you said, like, I've shared, like, I've given the best secrets to best things in Pakistan or international forums, I know 99% people will not go and execute.

Fahad Khan: 00:18:51

Knowledge is not the reason they lose.

Fahad Khan: 00:18:52

The reason they lose is because of this mind.

Fahad Khan: 00:18:54

And that's what Tony builds.

Fahad Khan: 00:18:56

It's the mindset.

Kelly Kennedy: 00:18:58

If you were to go back to the beginning, before you ever went to one of Tony's seminars all the way to today, is there like an overlying lesson, one big lesson that you really took away from all that time before.

Fahad Khan: 00:19:16

Entering to the world of Tony Robbins?

Fahad Khan: 00:19:18

Yes, I think the best one was, like I said, one of my mentors said, you got to start investing into yourself.

Fahad Khan: 00:19:24

And sometime I always say when you start feeling, you start building that gut feeling.

Fahad Khan: 00:19:29

And when you are pinned against the wall, there are two things.

Fahad Khan: 00:19:32

Two or three things happen when you're doesn't matter, professional athlete or business.

Fahad Khan: 00:19:36

Sometimes you're so much against the wall you don't have any other option to go and break through.

Fahad Khan: 00:19:41

Because for me I knew I had to build something otherwise I wouldn't be able to hit my goals, what I have.

Fahad Khan: 00:19:48

And that's where I had to knock some doors for Telus and to get them on board.

Fahad Khan: 00:19:53

And even my first contract for Telus was not the fancy, fancy, sexy contract where hey, you do the marketing, do a digital ads.

Fahad Khan: 00:20:01

No, our first major contract was pure sales, door to door selling.

Fahad Khan: 00:20:05

He's like, father, we know you are a door to door salesperson.

Fahad Khan: 00:20:07

You have done this for us.

Fahad Khan: 00:20:08

Can you teach 25 other people at that time?

Fahad Khan: 00:20:10

I'm like, is that what you're looking for?

Fahad Khan: 00:20:12

They're like, yes.

Fahad Khan: 00:20:13

I'm like, let me get you started.

Fahad Khan: 00:20:15

So the biggest thing is the hard work.

Fahad Khan: 00:20:18

Now we both lived in Alberta for a long time.

Fahad Khan: 00:20:21

I knocked at -30 degrees celsius -40 the hardest day, hardest day I would say door knocking day was for me was -48 where mostly of our sales teams, we send them home.

Fahad Khan: 00:20:33

But if I'm enjoying my life today or struggling with Tony Orlando doing things, you have to pay the price, you have to.

Fahad Khan: 00:20:39

If you think people just want to have the end result, they see a nice car, travel, this house, XYZ things, they look at the materialistic and other things.

Fahad Khan: 00:20:50

They want to have your lifestyle, but they don't want to walk on that path.

Fahad Khan: 00:20:54

And the problem is now, especially with the younger ones, like I'm in the high thirties now, but the younger audience we are working with, the problem with that is with the media and everything, we are living in a world of instant gratification.

Fahad Khan: 00:21:08

They want everything now, they press the button, it's done.

Fahad Khan: 00:21:10

You want the food, you press the button.

Fahad Khan: 00:21:12

You want something else, you press the button.

Fahad Khan: 00:21:13

Anything you do, we have a phone in our hand, we press the button and it's done.

Fahad Khan: 00:21:17

But the success is not a press of a button.

Fahad Khan: 00:21:19

It's a lot of work.

Fahad Khan: 00:21:21

It's a lot.

Fahad Khan: 00:21:22

And even when I listen to some of your podcasts, you talk about the cold calling and warm calling, how to change that.

Fahad Khan: 00:21:27

It's some places it's 1% on a cold calling, but you might have to go through thousands of people unless you create a better system of warming up the leads and make it better and my biggest lesson was pay the price, work hard.

Fahad Khan: 00:21:42

I was in summary and, yeah, doesn't matter.

Fahad Khan: 00:21:46

I remember the day where I sent the guys home after -35 couple guys went out because in the morning I just wanted to have at least two or three contracts in my hand that we did some work because I don't want to be embarrassed in front of a client.

Fahad Khan: 00:21:59

Go in the morning, go give them the contract.

Fahad Khan: 00:22:01

I have nothing.

Fahad Khan: 00:22:01

And he will be looking at me like, dude, you had zero.

Fahad Khan: 00:22:04

What?

Fahad Khan: 00:22:05

I'm like, at least I'll go get two of my sales, couple other guys, so at least we have something.

Fahad Khan: 00:22:08

Save our face.

Fahad Khan: 00:22:09

Right?

Kelly Kennedy: 00:22:10

You're right.

Kelly Kennedy: 00:22:11

And, you know, we talked about this earlier, like, obviously you, sorry, you brought this up earlier, and one of the things that you had mentioned is that the clients don't care how hard you worked.

Kelly Kennedy: 00:22:21

What they care about is the result your work delivers.

Kelly Kennedy: 00:22:25

If you're able to deliver that result more efficiently, great for you, because you can obviously either do more work or provide better results and get paid more.

Kelly Kennedy: 00:22:33

But the reality is that so many people are focused on showing their work but not actually getting the results.

Kelly Kennedy: 00:22:40

And I think that's what we need to change.

Kelly Kennedy: 00:22:42

Because your client doesn't give a shit about how hard you worked or how many people you talk to.

Fahad Khan: 00:22:47

Absolutely.

Kelly Kennedy: 00:22:47

What they care about is how many of those converted into something for them.

Fahad Khan: 00:22:50

So that's how the big corporates are working, right?

Fahad Khan: 00:22:52

They are all very business intelligence.

Fahad Khan: 00:22:55

They have AI, they are like every single matrix.

Fahad Khan: 00:22:57

This, this, this in my year.

Fahad Khan: 00:22:59

And one thing is like, I've been like, even the clients I work, yes, they are always number driven.

Fahad Khan: 00:23:04

I would say some of those big clients, even now we are working for another big telecom since, again, the timings is perfect.

Fahad Khan: 00:23:11

Again, people don't.

Fahad Khan: 00:23:12

I've said about timings, and as we know, Shaw was getting bought out by Rogers.

Fahad Khan: 00:23:16

We knew that in: 2019

Fahad Khan: 00:23:24

And the day they started here, we were the first team out there for them because timings is everything.

Fahad Khan: 00:23:29

And coming to the culture thing you were talking about, the mindset about numbers.

Fahad Khan: 00:23:33

I'll just share an example.

Fahad Khan: 00:23:36

I believe, again, this is my philosophy, which I've put it in my company, too.

Fahad Khan: 00:23:40

There has to be some human touch.

Fahad Khan: 00:23:42

You have to see humans as a human.

Fahad Khan: 00:23:43

They're not slaves.

Fahad Khan: 00:23:45

They are not just the numbers.

Fahad Khan: 00:23:46

They're not just the robots.

Fahad Khan: 00:23:47

Yes, they will be good days.

Fahad Khan: 00:23:49

They will be bad days.

Fahad Khan: 00:23:50

Because I've been in the field, I know what it takes.

Fahad Khan: 00:23:53

I know they are hard at work, they're tough days, they're bad days.

Fahad Khan: 00:23:56

But sometime we have to understand our people.

Fahad Khan: 00:24:00

A few days back, one of my even guys, like I randomly call him good guy from different country moved here and I just felt his voice was really, really low.

Fahad Khan: 00:24:08

He almost like sounded crying or something.

Fahad Khan: 00:24:10

My brother, is everything okay?

Fahad Khan: 00:24:12

And as a CEO, it's not my job to take care of it, but I just random call and I maybe the God or something happened and he wasn't feeling great.

Fahad Khan: 00:24:22

I'm like, okay, you know what, I'm like five minutes away from your house, let's go out.

Fahad Khan: 00:24:26

And he did, and we talked and it was more like a human to human conversation because at the end of the day he was going through something.

Fahad Khan: 00:24:33

And if I could have helped, why not?

Fahad Khan: 00:24:36

And most companies need to have that.

Fahad Khan: 00:24:37

The word I would use is empathy.

Fahad Khan: 00:24:40

Understand people and feel a little bit flexible because we are so much about policies.

Fahad Khan: 00:24:45

Okay, two weeks is the maximum time off you can take.

Fahad Khan: 00:24:48

I've guys who take a month, month vacations depending on the situation and what timings of the business we are in.

Fahad Khan: 00:24:54

If it's the crunch time, we want to make sure.

Fahad Khan: 00:24:57

Let's wait a little bit, maybe take the vacation longer after.

Fahad Khan: 00:24:59

But if it's a slow time, like summer is very busy for us, right?

Fahad Khan: 00:25:03

So I wouldn't recommend taking somebody.

Fahad Khan: 00:25:05

And one of my other gentlemen, he's a manager in our company, says, ro, I will take my vacation in December, but I'll go for longer.

Fahad Khan: 00:25:10

I'm like, done deal.

Fahad Khan: 00:25:12

So that's where I think we need more of that.

Fahad Khan: 00:25:15

And every company is going to have their own policies and culture.

Fahad Khan: 00:25:18

And my culture is we don't want to be just a marketing company.

Fahad Khan: 00:25:22

We are a training company first.

Fahad Khan: 00:25:23

We want to train our people.

Fahad Khan: 00:25:24

We want to create an army of salespeople.

Fahad Khan: 00:25:27

Doesn't matter.

Fahad Khan: 00:25:27

You work with me after three months or not.

Fahad Khan: 00:25:29

oking for a summer job making: 1020

Fahad Khan: 00:25:35

But my goal is, and I say this in orientation, if I'm doing it, no matter how you come in, by the time you leave, my goal, our team goal should be is you become a brand which is truly unstoppable or who will be accepted wherever you go.

Fahad Khan: 00:25:49

And I knew at that time when we used to sell for tell us if one of my guys who have worked for Canada prime for more than three months and they go to interview for Shaw at that time, they would have hired him.

Fahad Khan: 00:25:59

And a lot of my guys got hired right away because they go, yep.

Fahad Khan: 00:26:02

You work with these guys, you've done three months.

Fahad Khan: 00:26:03

We know.

Kelly Kennedy: 00:26:05

Yeah.

Kelly Kennedy: 00:26:06

Yeah.

Fahad Khan: 00:26:06

So it's.

Fahad Khan: 00:26:08

These are some of the things, like, I've done that in my company because I wish we had that.

Fahad Khan: 00:26:12

And other humanly touched, I would say is not many companies does this, but I always take my guys to Mexico.

Fahad Khan: 00:26:18

Like, it's been about seven trips or eight trips we have done over the last eight years, minus the COVID where top performers, we will always take them on the long weekend in September.

Fahad Khan: 00:26:28

And just because I know some people will go back, back to school.

Fahad Khan: 00:26:31

So at least if I am the top rep and I'm a student, I should at least be able to experience that trip.

Fahad Khan: 00:26:36

And Mexico is not just like, for you and me, might be different, but for a lot of these people, they have never, never experienced anything like a five star hotel, a nice food or they haven't been to that experience.

Fahad Khan: 00:26:48

Like the world's biggest zip lines, cave swimming or scuba diving or skydive or having those atv's on a sand dunes next to the ocean.

Fahad Khan: 00:26:57

It's just different experiences.

Fahad Khan: 00:26:58

Right?

Fahad Khan: 00:26:58

And that's.

Fahad Khan: 00:26:59

And my, for me, the best experiences.

Fahad Khan: 00:27:01

The last day when we're about to leave, when these people are crying, literally, like, we don't want to go back.

Fahad Khan: 00:27:07

Because that's when I know.

Fahad Khan: 00:27:09

I hate that.

Kelly Kennedy: 00:27:10

Because you made an impact.

Fahad Khan: 00:27:11

Yes, because the thing is, the top guys who qualify, they might have made 30 or 50,000 during that three months.

Fahad Khan: 00:27:16

If I would give them $5,000, it will be this much difference to them.

Fahad Khan: 00:27:21

They will.

Fahad Khan: 00:27:21

They will say, hey, thanks for heart for a month, two months, three months.

Fahad Khan: 00:27:24

But when I create that experience, that experience stays lifelong.

Fahad Khan: 00:27:29

They will never forget that.

Fahad Khan: 00:27:30

And still I receive phone calls time to time.

Fahad Khan: 00:27:32

Like, I went with my family.

Fahad Khan: 00:27:34

I'm not having the same extra same hotel.

Fahad Khan: 00:27:35

The guy went to the same hotel, which is very expensive hotel with his family.

Fahad Khan: 00:27:39

And he calls me, he's like, bhai.

Fahad Khan: 00:27:41

Bhai means brother goes, man, I'm here.

Fahad Khan: 00:27:44

But, you know, when we went together, that was totally a different thing.

Fahad Khan: 00:27:48

So I'm like, damn right, we hit it.

Kelly Kennedy: 00:27:51

I love that.

Kelly Kennedy: 00:27:52

I love that.

Kelly Kennedy: 00:27:52

I love that.

Kelly Kennedy: 00:27:53

What you want to do is make an impact.

Kelly Kennedy: 00:27:55

And one of the things that I really wanted to talk to you about, just based on what we were just discussing and the way that you treat your employees and look after them is, I think one of the challenges, like you said me and you and other entrepreneurs of this time are experiencing leadership in a slightly different way, I think, than has ever happened before.

Kelly Kennedy: 00:28:13

Right.

Kelly Kennedy: 00:28:13

We have to create a world that our employees want to be a part of.

Kelly Kennedy: 00:28:19

They want to feel like they're a part of something very big, in which case we want that.

Kelly Kennedy: 00:28:23

I think one of the challenges that we face is how do we bring them in and give them this autonomy and freedom, but also get the results?

Kelly Kennedy: 00:28:33

Because I think there's a lot of companies that are really struggling with this transition of, okay, we got employees working from home, we got employees doing all sorts of things.

Kelly Kennedy: 00:28:41

There's a lot more freedom, or I would say maybe a lot more responsibility, personal responsibility on our employees than ever before.

Kelly Kennedy: 00:28:49

But how do we manage the results with that personal freedom?

Kelly Kennedy: 00:28:54

And, you know, I mean, I'll say that I've struggled with it.

Kelly Kennedy: 00:28:56

I know lots of people that have struggled with it.

Kelly Kennedy: 00:28:59

You know, it sounds like you've kind of got a really great balance.

Kelly Kennedy: 00:29:01

Can you tell me a little bit about how you do that?

Fahad Khan: 00:29:04

So let's use two examples.

Fahad Khan: 00:29:05

So I have a lot of teams internationally, too, because a lot of my back office is in Pakistan.

Fahad Khan: 00:29:10

It's because when we are in a, let's say, sales industry, we are in a recruitment business.

Fahad Khan: 00:29:16

We always say, which, which business are you in, which business are you really in and which business do you need to be in?

Fahad Khan: 00:29:21

We say, oh, I'm a marketing company, but the real business I'm in, I'm in a recruitment and training business because I hire salespeople, I train them.

Fahad Khan: 00:29:28

And right now, even in Calgary and Edmonton, we are doing 30 to 40 interviews scheduling a day.

Kelly Kennedy: 00:29:34

Wow.

Fahad Khan: 00:29:35

So if you have to schedule 40 interviews a day, my question is how many resumes do you need?

Fahad Khan: 00:29:40

How much call time it takes?

Fahad Khan: 00:29:41

You have to talk to the people.

Fahad Khan: 00:29:42

You have to screen them a little bit.

Fahad Khan: 00:29:44

It is a two minute conversation at least.

Fahad Khan: 00:29:46

And then you have to send them the email and follow up.

Fahad Khan: 00:29:49

It takes an hour if I have to do that here, it's very expensive.

Fahad Khan: 00:29:52

So my whole HR actually works from remote.

Fahad Khan: 00:29:54

It was just working from Pakistan.

Fahad Khan: 00:29:55

That's one of the innovations we do.

Fahad Khan: 00:29:57

But coming to now, you asked, how do we manage the balance for international remote teams?

Fahad Khan: 00:30:01

There are two things, the physical teams and remote teams.

Fahad Khan: 00:30:04

Remote teams are great.

Fahad Khan: 00:30:06

They can be as long as people live in, mature and they are target driven.

Fahad Khan: 00:30:10

So I know many times we wouldn't have the best days when they're scheduling interviews.

Fahad Khan: 00:30:14

But when, if I'm going to Calgary, I say, hey, I'm going to take four managers and we need to have 60 interviews scheduled every day for next three days.

Fahad Khan: 00:30:22

They will, they will push, push through.

Fahad Khan: 00:30:24

So numbers is one thing for me, and reward them.

Fahad Khan: 00:30:27

Like in Canada, we have a lot of benefits, culture, but country like Pakistan, you don't get paid vacations, you don't get gym allowance, you don't get some extra like Christmas and XYZ holidays, that the local holidays we have, we give that.

Fahad Khan: 00:30:40

We do reward them a little bit good, but we give them flexibility.

Fahad Khan: 00:30:43

For canadian teams who are local, I always say it's about culture you're going to create.

Fahad Khan: 00:30:47

And I keep on focusing.

Fahad Khan: 00:30:48

My goal is we have values in our company, me, and the second value which we always put is have a culture of always learning and growing.

Fahad Khan: 00:30:59

So that is one of that.

Fahad Khan: 00:31:00

That is something we learned from Telus.

Fahad Khan: 00:31:02

I remember when I used to go to tell us, buildings all across Canada, they will have these values written on their wall.

Fahad Khan: 00:31:07

And I loved it.

Fahad Khan: 00:31:08

I'm like, it's a great idea.

Fahad Khan: 00:31:10

We should have two or three or five values which we should stick with.

Fahad Khan: 00:31:14

And my, one of the, one of the values which was close to me was learning and growing, so we increased.

Fahad Khan: 00:31:19

We make sure in our office doesn't matter.

Fahad Khan: 00:31:21

You're selling door to door, you're selling in a mall, you're selling at a trade show, events, anything.

Fahad Khan: 00:31:25

Training always goes on.

Fahad Khan: 00:31:27

And second is the culture of celebration, individual success and the team success.

Fahad Khan: 00:31:34

So team successes, individual successes could be like in Mexico.

Fahad Khan: 00:31:37

That's a big one right now.

Fahad Khan: 00:31:40

Last weekend, not this weekend.

Fahad Khan: 00:31:41

The weekend before, some of my guys moved from Toronto, they were running my teams there, and they transitioned to the new campaign here in Edmonton and Calgary, they've never been to Banffousen, so we had the teams in Calgary.

Fahad Khan: 00:31:51

I called some of my five, six guys.

Fahad Khan: 00:31:53

I'm like, hey, you know what?

Fahad Khan: 00:31:54

Finish your work on Saturday night.

Fahad Khan: 00:31:55

Come on over.

Fahad Khan: 00:31:56

We'll stay in Calgary and Sunday morning we'll go to Calgary and then we'll celebrate with the night out with all the guys and the girls teams.

Fahad Khan: 00:32:02

We have, like the management, so having something together, like as a bonding thing, like we did a small hike, we sit together, chilled together, pushed each other, and we did a hike in a suit, most of us, but it was like a 220 minutes.

Fahad Khan: 00:32:16

It wasn't really a hike.

Fahad Khan: 00:32:17

It's like: 2030

Fahad Khan: 00:32:20

You got to create that culture.

Fahad Khan: 00:32:21

And now, and I like to listen to my team.

Fahad Khan: 00:32:24

So I remember one of the new guys in Calgary, he mentions like why don't we do conferences like every year?

Fahad Khan: 00:32:33

I'm like, we do once a year kind of a Christmas thing.

Fahad Khan: 00:32:35

But that's a brilliant idea.

Fahad Khan: 00:32:37

Maybe we should do quarterly between Alberta team and when we launch BC, maybe in Kelowna or maybe in Red deer in the middle.

Fahad Khan: 00:32:43

So for me is accountabilities first.

Fahad Khan: 00:32:46

And for the physical teams, it's always going to be a culture.

Fahad Khan: 00:32:50

Culture what you want to create, you want to have fun.

Fahad Khan: 00:32:52

Because my guys, and when I say guys, girls and guys are mostly 18 to 25 year olds and it's different to manage somebody at my age or your age where we are in different phase of our career.

Fahad Khan: 00:33:02

So the needs for them are different than the need of somebody who's 30 or need of 40.

Fahad Khan: 00:33:07

And the day we know what really drives them and if we can give them, we win.

Kelly Kennedy: 00:33:12

Yeah.

Kelly Kennedy: 00:33:13

Okay.

Kelly Kennedy: 00:33:14

Okay.

Kelly Kennedy: 00:33:15

I have a question for you because you are working with a much younger generation.

Kelly Kennedy: 00:33:20

That's what Gen Z's right at this point at that age, what is your experience been like to work with them?

Fahad Khan: 00:33:27

Challenges are there.

Fahad Khan: 00:33:29

I would say it's more challenges, more challenging.

Fahad Khan: 00:33:31

The reason is again that instant gratification we talk about people want success.

Fahad Khan: 00:33:36

My most of the team members turn out to be the one who does well.

Fahad Khan: 00:33:40

Again, don't want to sound like discrimination, but usually they are not the local.

Fahad Khan: 00:33:45

Mostly they are new in Canada, international students who are willing to work hard, who are willing to do more as compared to somebody who has spent 20 years at born in Canada because they take a lot of things for granted.

Fahad Khan: 00:33:57

I think again that would be my hallucination.

Fahad Khan: 00:33:59

But I've seen, I have my data in front of me and I can see if you ask me for hat give me your 20 reps in the last one year who are top and 18 will be the ones who have moved from another country in the last five years or usually they are still a students.

Fahad Khan: 00:34:13

So now I know my ideal customer because when we are hiring, that's my ideal customer is 18 to 25 who are usually looking to get settled in Canada.

Fahad Khan: 00:34:23

That's why when you see another company, which I have, which is.

Fahad Khan: 00:34:26

Which is an immigration.

Fahad Khan: 00:34:27

I don't do a lot of immigration here, but from Pakistan and international countries I deal with that.

Fahad Khan: 00:34:31

But the thing is when somebody student is here, we all know somebody who's spending 20,000 to 25,000 a year for two years or five four years degree.

Fahad Khan: 00:34:41

They're not coming here just for the education.

Fahad Khan: 00:34:43

As we know their goal is eventually to get settled in Canada.

Fahad Khan: 00:34:46

Things are tight, things are tougher now, but they always want to come here.

Fahad Khan: 00:34:50

And if I could be the vehicle to give them better communication, give them better selling skills because most people, especially from eastern countries, many of them are not very great in communicating as compared to they would be like how I was.

Fahad Khan: 00:35:03

I felt the pain.

Fahad Khan: 00:35:04

And if they practice selling, they practice.

Fahad Khan: 00:35:07

They're going to be better.

Fahad Khan: 00:35:08

And later when they graduate, if you, I always tell them, if you are my consistent seller, you do good, you are my top 20%.

Fahad Khan: 00:35:15

We'll sit together and I will see how can I or my company can support for you to get settled more like in a legal manner rather than you cutting corners left, right, this and that.

Fahad Khan: 00:35:26

And I always say we are very blessed.

Fahad Khan: 00:35:28

We have supported lots of people, lots of people over the last, now, what, 15 years to get settled in Canada.

Fahad Khan: 00:35:35

Most of them now our PR citizens, some are running their own businesses.

Fahad Khan: 00:35:39

One of my actually director in our company now he is a 31 year old, came as an international student.

Fahad Khan: 00:35:44

Now he owns still a director in our company.

Fahad Khan: 00:35:47

Six restaurants doesn't belong to a rich family.

Fahad Khan: 00:35:50

And six restaurants, when I say they are franchised.

Fahad Khan: 00:35:53

So three Ido Japans, three Kasadas.

Fahad Khan: 00:35:56

So all of them are worth $500 to $600,000.

Fahad Khan: 00:36:00

So he owns that.

Fahad Khan: 00:36:01

He built his network.

Fahad Khan: 00:36:02

He spent time and he's like a brother to me right now.

Fahad Khan: 00:36:04

Right?

Fahad Khan: 00:36:05

We spend time together.

Fahad Khan: 00:36:06

We have traveled together.

Fahad Khan: 00:36:07

But that's the whole thing.

Fahad Khan: 00:36:09

When he comes back and say once in a while or once every month, father, I'm grateful for this.

Fahad Khan: 00:36:14

who were graduated with us in: 2013

Fahad Khan: 00:36:24

We're still friends.

Fahad Khan: 00:36:25

That's the impact we have created.

Fahad Khan: 00:36:27

That's what it's about.

Fahad Khan: 00:36:28

I've created my own competition.

Fahad Khan: 00:36:29

I have.

Fahad Khan: 00:36:30

But you know what?

Fahad Khan: 00:36:30

I'm not worried about it.

Fahad Khan: 00:36:31

Yes, I'm not.

Fahad Khan: 00:36:32

Because I'm going to go keep on growing.

Kelly Kennedy: 00:36:34

Well, what you've actually done is you've given them the skills and empowered them.

Kelly Kennedy: 00:36:39

Like, that's what I see.

Fahad Khan: 00:36:42

That's the.

Fahad Khan: 00:36:43

When I wrote my mission life statement, I used to believe in this before, but it became more clarity.

Fahad Khan: 00:36:48

I remember.

Fahad Khan: 00:36:49

So on my car I've written 23, right?

Fahad Khan: 00:36:53

So people always ask, why do you have like 23 like this?

Fahad Khan: 00:36:56

It looks like a race car, too.

Fahad Khan: 00:36:57

They're like, do you go to rally?

Fahad Khan: 00:36:59

And it's a conversation too.

Fahad Khan: 00:37:00

Actually, it is a conversation tool for me especially.

Fahad Khan: 00:37:02

Let's say if you bump into me on a white tab or downtown.

Fahad Khan: 00:37:05

Hey, that's a nice car.

Fahad Khan: 00:37:06

Why does it say I'm unstoppable on it?

Fahad Khan: 00:37:08

That's my brand.

Fahad Khan: 00:37:09

And we did it.

Fahad Khan: 00:37:10

I like it.

Fahad Khan: 00:37:10

It looks good.

Fahad Khan: 00:37:11

Then I said, 23.

Fahad Khan: 00:37:12

There's two days which are the most important in our life.

Fahad Khan: 00:37:15

And both days, one day we don't have control on.

Fahad Khan: 00:37:18

That's the day we are born.

Fahad Khan: 00:37:19

So the day you're born, you don't have control.

Fahad Khan: 00:37:21

But the second most important day for us is the day we find our true purpose, our calling for you.

Fahad Khan: 00:37:27

It could be like podcast for me.

Fahad Khan: 00:37:29

It was happened to be on the same day on my birthday.

Fahad Khan: 00:37:31

I remember I was in Australia, Keynes date with destiny with Tony Robbins.

Fahad Khan: 00:37:36

And it was the third day, and it was my birthday, second or third day.

Fahad Khan: 00:37:39

That's when Tony Robbins, he start crafting your mission life statement he gives you through the workshops.

Fahad Khan: 00:37:45

And he asked a question to me, he's like, when I say life is, what's the first gut response you get?

Fahad Khan: 00:37:51

At that time, my first gut response was life.

Fahad Khan: 00:37:55

It's a gift that's been given to us.

Fahad Khan: 00:37:58

It's like a present.

Fahad Khan: 00:37:59

We didn't have to do anything to earn it.

Fahad Khan: 00:38:00

Some people like, it's happy, it's miserable, it sucks, it's great, whatever the meaning is.

Fahad Khan: 00:38:04

I wrote, it's a gift.

Fahad Khan: 00:38:06

And same day, I remember later, he asked, he put us through a meditation and into a very emotional state.

Fahad Khan: 00:38:12

And then he asked, what is your purpose of existence?

Fahad Khan: 00:38:15

And that day I wrote, giving should be a lifestyle.

Fahad Khan: 00:38:20

So you see that.

Fahad Khan: 00:38:20

Then I wrote my mission life statements.

Fahad Khan: 00:38:22

And life is a gift.

Fahad Khan: 00:38:23

Giving is a lifestyle.

Fahad Khan: 00:38:24

Combine them together, and that's where whole philosophy changed.

Fahad Khan: 00:38:27

And at that time, I happened to be in Pakistan right after that.

Fahad Khan: 00:38:31

And I.

Fahad Khan: 00:38:32

I.

Fahad Khan: 00:38:33

Somebody tell me, like Fahad, in Pakistan, there's 65% youth under the age of 35, and they have a 230 million population at that time.

Fahad Khan: 00:38:41

Now 240.

Fahad Khan: 00:38:42

I'm like, holy cow, why don't I go and start empowering these?

Fahad Khan: 00:38:45

So when you said empowerment, then we just took it to the next level.

Fahad Khan: 00:38:49

Honestly, I'll tell you, I've spent over $200,000.

Fahad Khan: 00:38:52

That does not include my time.

Fahad Khan: 00:38:54

That's just a travel cost of the tickets and some events, which I put it together where I've taught thousands and thousands and thousands of people on my own expense, and people still don't wrap their head around.

Fahad Khan: 00:39:03

They're like, why are you doing it?

Fahad Khan: 00:39:05

Because there's something has to be bigger than just the money.

Fahad Khan: 00:39:10

I always say one thing again, philosophies.

Fahad Khan: 00:39:12

We get to the point where we have our own beliefs.

Fahad Khan: 00:39:14

I don't care how many millions you have made.

Fahad Khan: 00:39:16

Of course we have hit that.

Fahad Khan: 00:39:17

I don't care.

Fahad Khan: 00:39:18

Are you a billionaire?

Fahad Khan: 00:39:19

My question going to come down to is my way of judging somebody or measuring success with be is how many lives have you really impacted?

Kelly Kennedy: 00:39:26

Yes.

Fahad Khan: 00:39:27

How many lives have you created where you have saved a life?

Fahad Khan: 00:39:30

Somebody who was given up on their life, suicidal or something you have saved, or maybe somebody who has given up on their life and couldn't make money and you taught them how to make dollar 500 a month in a country where that's about the way, like five times above the poverty line.

Fahad Khan: 00:39:44

I think that's where more fulfilling is.

Fahad Khan: 00:39:46

When I received that text message from one of the young 18 year old, 20 year old kid in Pakistan, he goes, go buy.

Fahad Khan: 00:39:52

I just want to share a good news with you.

Fahad Khan: 00:39:53

I'm like, tell me.

Fahad Khan: 00:39:54

He says, remember I used to drive beyond a motorbike, which is like motorbike in Pakistan is what, 500, let's say, let's $1,000, right?

Fahad Khan: 00:40:03

And then I'm buying a car, even used car, old car, beat up car, whatever it is, that is a progress.

Fahad Khan: 00:40:09

And when they send that message, nothing is more fulfilling.

Fahad Khan: 00:40:12

And that reminds me when Tony always says, success without fulfillment is an ultimate failure.

Fahad Khan: 00:40:19

You can have all the money, you can have everything.

Fahad Khan: 00:40:21

But if your heart is not contempt, if you are missing from inside, you are technically screwed.

Fahad Khan: 00:40:26

There are billionaires in this planet who have a lot of wealth, but they are miserable inside.

Fahad Khan: 00:40:32

So what's the point of it?

Kelly Kennedy: 00:40:33

Yeah, no, I know what you're saying.

Kelly Kennedy: 00:40:36

And I also see, I've talked to you like, obviously at this point, you're like, probably interview 75 or 80 for me at this point of very successful people like yourself.

Kelly Kennedy: 00:40:47

And, you know, it goes back to that kind of beginning statement that nothing is going to happen for you without hard work.

Kelly Kennedy: 00:40:54

And I've seen those people lose, lose a lot to accomplish what is eventually work life balance, in their opinion.

Kelly Kennedy: 00:41:02

And most of them say, yeah, I hit a point where now I feel content, I feel fulfilled.

Kelly Kennedy: 00:41:07

I've hit that point in my life where I feel like I am balanced.

Kelly Kennedy: 00:41:12

But so many of them lost so much to get there.

Kelly Kennedy: 00:41:16

But I don't see a shortcut that doesn't involve that hard work.

Kelly Kennedy: 00:41:20

You know, like, in your experience, how were you able to do that?

Fahad Khan: 00:41:26

Funny thing is, when I started first two, three years, my with the tellus, I remember I still have some very common friends with our brothers and everybody we sit.

Fahad Khan: 00:41:36

And recently they made a comment.

Fahad Khan: 00:41:39

And even before slack bhai, I never get to see you.

Fahad Khan: 00:41:43

You're always like, sometime in Pakistan, sometime in Mexico, sometime here, we don't know where you are.

Fahad Khan: 00:41:47

And even on my social media, you wouldn't know where I am because my team or when I'm posting, one day it will be Pakistan, then Turkey, then this.

Fahad Khan: 00:41:55

But I might be in Edmonton because it's nobody business where I am.

Fahad Khan: 00:41:58

The people I really care about, they should know, but other people, they should let them be confused.

Fahad Khan: 00:42:02

They're like, holy cow, whatever is happening, right?

Fahad Khan: 00:42:05

He always says, I never get to see, man, you're living your life.

Fahad Khan: 00:42:08

I'm like, if I go 15 years back, because I know that person for more than 15 years, because childhood we spent together, high school and things like that, I'm like, when I was working for three years, you didn't see me at that time either.

Fahad Khan: 00:42:20

The only thing was, at that time I was very busy just building.

Fahad Khan: 00:42:23

Now you don't see me.

Fahad Khan: 00:42:24

It's because sometimes I'm experiencing.

Fahad Khan: 00:42:26

So balance is never.

Fahad Khan: 00:42:30

The thing is that everybody's different for me.

Fahad Khan: 00:42:33

If I say I'm a workaholic, I enjoy what I do.

Fahad Khan: 00:42:37

Again, not if you ask me to do something I hate.

Fahad Khan: 00:42:39

I'm not going to be passionate about it.

Fahad Khan: 00:42:41

If you say, fahad, you have to fly to Pakistan tomorrow and you have to be on a stage, I'll be there next day because it's my passion.

Fahad Khan: 00:42:47

It gets me going.

Fahad Khan: 00:42:48

A lot of people, even close people to me, they said, I don't understand why you're spending money doing all this.

Fahad Khan: 00:42:53

So balance for everybody has their own definition.

Fahad Khan: 00:42:55

When you say balance, what is your definition of balance?

Fahad Khan: 00:42:58

When somebody says success, you said they feel successful.

Fahad Khan: 00:43:01

If somebody, I mean, I can go and meet a lady, she will say, well, I'm a mother and I grow.

Fahad Khan: 00:43:08

And true story.

Fahad Khan: 00:43:09

And actually, I asked, I'm like, do you feel successful?

Fahad Khan: 00:43:10

She said like, yeah.

Fahad Khan: 00:43:11

I'm like, tell me why.

Fahad Khan: 00:43:12

She's like, well, I have two kids and I raise them good.

Fahad Khan: 00:43:14

They both are going to university and they are getting settled.

Fahad Khan: 00:43:16

So I think I'm successful.

Fahad Khan: 00:43:18

Who am I to judge?

Fahad Khan: 00:43:19

I'm like, you are.

Fahad Khan: 00:43:20

Because some people say million dollars, some people say 10 million.

Fahad Khan: 00:43:23

Like I said, how many lives you impact for me, whatever your definition of balance is, it has to be yours.

Fahad Khan: 00:43:28

Nobody.

Fahad Khan: 00:43:29

Neither you should tell or I should tell.

Fahad Khan: 00:43:31

You know what?

Fahad Khan: 00:43:31

5 hours of gym, 2 hours of this, 5 hours of work, 3 hours of family time or whatever numbers are like, who are we?

Fahad Khan: 00:43:37

So for me, I enjoy what I do.

Fahad Khan: 00:43:39

I'm going to continue doing that no matter how much money I make.

Fahad Khan: 00:43:42

If not this, I'll continue doing something greater than that.

Kelly Kennedy: 00:43:45

Yeah.

Kelly Kennedy: 00:43:46

Well, I think so much of balance, unfortunately, can be not just you, right.

Kelly Kennedy: 00:43:53

Especially if you're a family person, right.

Kelly Kennedy: 00:43:54

Living in a family, you're going to have difference of opinion of what is balance at any given time.

Kelly Kennedy: 00:44:00

And I know, like, we've struggled with that because, you know, like, I have four boys, I try to do my best.

Kelly Kennedy: 00:44:04

I'm trying to grow this podcast, my own company.

Kelly Kennedy: 00:44:06

Everything that I'm doing is, I'm very busy.

Kelly Kennedy: 00:44:08

Like, honestly, I schedule all my time for that.

Kelly Kennedy: 00:44:10

If you, if I was to show you my calendar, it would just be blocked up because that's how I have to live my life in order to accomplish what I know I need to accomplish.

Kelly Kennedy: 00:44:17

But sometimes it's very, very hard to balance that.

Kelly Kennedy: 00:44:20

And I'm sure I look at you and your success, and I know, I have a feeling you're very similar to me in that front.

Kelly Kennedy: 00:44:25

It's so, it's so very hard to be an entrepreneur and try to balance everything.

Kelly Kennedy: 00:44:31

And I know that that's one of the biggest struggles that I've seen come across this stage, you know, with, with a lot of the executives that I've spoke with is that balance is, it feels almost impossible.

Kelly Kennedy: 00:44:41

Like you said, it's, it's an opinion, but it's, it's also not always in your control, if that makes sense.

Fahad Khan: 00:44:49

I would say a strong word which will help a lot delegate a lot of your work.

Fahad Khan: 00:44:54

Honestly, we can save so much time delegating.

Fahad Khan: 00:44:58

My philosophy changed a while ago, and it's all about somebody said, control is an illusion.

Fahad Khan: 00:45:05

I don't know if it was Tony Roberts or Brian Tracy, somebody said, and they went, tapped into it a while ago, and I'm like, what do you mean?

Fahad Khan: 00:45:11

We want to control everything.

Fahad Khan: 00:45:13

This meeting, that meeting.

Fahad Khan: 00:45:15

Why not?

Fahad Khan: 00:45:16

The day we let the control go, that's when we will grow.

Fahad Khan: 00:45:19

Because in business, as a small or mid sized business, like even right now, sometimes I have to do certain things.

Fahad Khan: 00:45:25

Like last five months, I have to spend a lot on business, but I know these five months will give me five years back.

Kelly Kennedy: 00:45:30

Yes.

Fahad Khan: 00:45:30

So I know that.

Fahad Khan: 00:45:32

And biggest thing is for especially entrepreneurs, if, let's say, Kelly, if you make, let's say, dollar 200 an hour, let's say your price tag when you go to the market, you get rewarded dollar 200 an hour.

Fahad Khan: 00:45:44

Then my question is, why are you doing $25 an hour job that somebody else can do or $10 an hour, let's say your admin stuff, or maybe booking the appointments or maybe editing a video, let's say.

Fahad Khan: 00:45:55

Or editing an audio.

Fahad Khan: 00:45:56

You know, you will do the best, but we can outsource some of those things.

Fahad Khan: 00:46:00

A lot of, like I said, my hr is outsourced within my company, but it's all done from Pakistan.

Fahad Khan: 00:46:05

Even half of my things like my social media, I shouldn't be saying.

Fahad Khan: 00:46:08

Mostly I don't post myself.

Fahad Khan: 00:46:10

I've teamed, they have seen some of those team members are old ones with me.

Fahad Khan: 00:46:13

They know how I talk.

Fahad Khan: 00:46:14

They've seen my every single event.

Fahad Khan: 00:46:16

They take the audios, they make eclipse out of it.

Fahad Khan: 00:46:18

They make something out of it.

Fahad Khan: 00:46:19

Why should I be doing all the time to time I will post.

Fahad Khan: 00:46:22

Sometimes I feel good or something happens, I'll just post it myself.

Fahad Khan: 00:46:25

So a lot of tasks, rather than a lot of people say, oh, you should work on your weaknesses.

Fahad Khan: 00:46:31

No, my belief is 90% you should be working on 95.

Fahad Khan: 00:46:35

On your strengths.

Fahad Khan: 00:46:36

Delegate your weaknesses.

Fahad Khan: 00:46:37

I'm not very when it comes to being like a whole calendar management person.

Fahad Khan: 00:46:41

That's not how I am.

Fahad Khan: 00:46:42

I love doing it, but important things, I'll put it, but there will be things which I have to get it done.

Fahad Khan: 00:46:47

I'll get it done.

Fahad Khan: 00:46:48

And you need to make decide what you need to do.

Fahad Khan: 00:46:50

I'll take the important meetings.

Fahad Khan: 00:46:52

I don't have to take every meeting.

Fahad Khan: 00:46:54

I work.

Fahad Khan: 00:46:54

Actually, right now, I'm working a lot in Canada, but once the teams are set, I don't have to.

Fahad Khan: 00:46:59

My team always says in Pakistan, they're like, sir, you work, you will go into like 510 meetings back to back.

Fahad Khan: 00:47:04

How the hell do you do it?

Fahad Khan: 00:47:05

You don't eat sometime.

Fahad Khan: 00:47:06

You don't do this.

Fahad Khan: 00:47:07

How do you operate?

Fahad Khan: 00:47:08

I'm like, I actually work more in Pakistan at that time.

Fahad Khan: 00:47:11

That's because I, if you, if you're driven, if your fuel is passion, you'll be fine.

Fahad Khan: 00:47:15

But many of us, unfortunately, we're doing just because it's a jobs.

Fahad Khan: 00:47:18

And the entrepreneurs who are listening, my question to them is, ask yourself, why did you go in business for the first time?

Fahad Khan: 00:47:25

And I can bet you if I go ask three more questions after that, 90%, people will say for financial freedom.

Fahad Khan: 00:47:33

And my question to them is, after ten years, do you have more time with you or less time?

Fahad Khan: 00:47:39

And chances are they will say less time.

Fahad Khan: 00:47:42

They're working more, making similar, but they are more drained out.

Fahad Khan: 00:47:46

And the question is, why did you spend half a million or $50,000 or whatever the number is to buy yourself a job?

Fahad Khan: 00:47:53

A business is something which grows without you.

Fahad Khan: 00:47:57

My philosophy became, I rather make a little bit less money rather than doing everything.

Fahad Khan: 00:48:01

So I rather hire somebody for 20,000.

Fahad Khan: 00:48:04

And I've allocated x amount of dollars in Pakistan where I can have the HR professional with a master degree in Pakistan who can run my whole HR for less than $600 to $500 less canadian.

Kelly Kennedy: 00:48:18

Wow.

Fahad Khan: 00:48:19

And they will be a very good.

Fahad Khan: 00:48:21

English would be as good as you, way better than mine are as good as you because you have, it's your native language and they can pull the accent, Aussie accent, too, or british accent, some of those guys.

Fahad Khan: 00:48:30

So they might, because that's what they trained.

Fahad Khan: 00:48:32

So, look, our question always is, what do you want to leverage and give up?

Fahad Khan: 00:48:36

Like yesterday, like earlier, we're talking, I went and played cricket.

Fahad Khan: 00:48:39

I enjoy doing it.

Fahad Khan: 00:48:40

I'll create a time for that.

Fahad Khan: 00:48:41

Anything you enjoy doing, if you are passionate for that, you will create time.

Kelly Kennedy: 00:48:45

Mm, interesting, interesting.

Kelly Kennedy: 00:48:48

Because I, you know, I mean, I know I have struggled as an entrepreneur.

Kelly Kennedy: 00:48:53

Cause there's a lot of things that I used to do a lot before I was an entrepreneur.

Kelly Kennedy: 00:48:56

Once I became an entrepreneur, finding time to do them has felt hard, and I don't feel like I necessarily don't like doing those things, but I haven't felt the same passion to do them.

Kelly Kennedy: 00:49:08

I do get a lot of passion in my work, especially with this podcast these days.

Kelly Kennedy: 00:49:13

So I do find myself being drawn to, you know, how do we do this better?

Kelly Kennedy: 00:49:17

How do I get better at this thing?

Kelly Kennedy: 00:49:19

But, yeah, it is one of those things where I, you know, I know I'm not alone in this.

Kelly Kennedy: 00:49:22

There's a lot of people who enjoyed things or had hobbies and, and things they liked to do before they were entrepreneurs, that once they became entrepreneurs, they have struggled to keep up with those hobbies or passions.

Fahad Khan: 00:49:34

Passion, I say, evolves.

Fahad Khan: 00:49:36

What we are passionate at the 19 year age or 20 is different.

Fahad Khan: 00:49:40

When you hit 25, it will evolve.

Fahad Khan: 00:49:42

I do a lot of actually workshops on this, and most of my audience, when I'm doing my public speaking is like 18 to 25 year olds, again, a lot of younger ones.

Fahad Khan: 00:49:50

Then I do.

Fahad Khan: 00:49:50

There's another segment which is more like 25 plus who are making some money entering the business.

Fahad Khan: 00:49:55

So there's different talk.

Fahad Khan: 00:49:57

People always are worried, oh, I don't know what I'm passionate about.

Fahad Khan: 00:50:01

You don't have to discover your true passion today, like I said, if you ask me, my parents like, do I like selling?

Fahad Khan: 00:50:08

Yes, I enjoy sales.

Fahad Khan: 00:50:09

Is it, like, my number one passion?

Fahad Khan: 00:50:11

It will be number two or three.

Fahad Khan: 00:50:12

My number one would be, is the public speaking empowering youth?

Fahad Khan: 00:50:16

That's what my number one, I would, because my question is, what would you do if you're not paid and you have to spend your money and you will still do it?

Fahad Khan: 00:50:24

Right.

Fahad Khan: 00:50:24

So again, let's say I want to, like, I shared earlier, like, it is a procrastination side a little bit.

Fahad Khan: 00:50:31

I would say I'll agree to it, but I wouldn't be able to launch the podcast which we are supposed to do.

Fahad Khan: 00:50:36

Then my question is, if I'm launching, I always ask myself, what is my end result I'm looking for?

Fahad Khan: 00:50:42

Is it the fame?

Fahad Khan: 00:50:43

Is it the personal branding?

Fahad Khan: 00:50:44

Is it the monetization?

Fahad Khan: 00:50:45

Is it this or is it that?

Fahad Khan: 00:50:47

And if the answers are more towards money related, then they might not be the passion related.

Fahad Khan: 00:50:52

But if we can find something we are passionate about and we can monetize that, that's when we win for the long term.

Kelly Kennedy: 00:50:58

Yeah, there's a, there's a japanese term for that.

Kelly Kennedy: 00:51:00

I believe it's called iki.

Kelly Kennedy: 00:51:01

Ikigai.

Fahad Khan: 00:51:02

Yeah, there's a, like, recently I was talking to somebody, they used that ikigai, and there was another thing they talked about at the concept, too.

Fahad Khan: 00:51:10

But at the end, that's the whole thing.

Fahad Khan: 00:51:11

Like, if you can find real, like, you don't know, what will you love if you're 20 year old or 25, try different things.

Fahad Khan: 00:51:17

What do you enjoy?

Fahad Khan: 00:51:18

What do you like doing it?

Fahad Khan: 00:51:19

Explore yourself, right?

Kelly Kennedy: 00:51:21

Yeah.

Kelly Kennedy: 00:51:21

Well, you know, and just thinking about that, I couldn't have known how much I would love podcasting even two years ago.

Kelly Kennedy: 00:51:27

Right?

Kelly Kennedy: 00:51:28

Like, it was one of those things that when I started doing it and seeing, you know, the impact that we were making in the world, you know, just the people reaching out and saying that everything we're doing is helping them.

Kelly Kennedy: 00:51:36

It was like, holy crap.

Kelly Kennedy: 00:51:37

Like, this is actually awesome.

Kelly Kennedy: 00:51:38

I couldn't have known at the time.

Kelly Kennedy: 00:51:41

I remember feeling really kind of dumb, actually.

Kelly Kennedy: 00:51:44

I was sitting in my basement at the time.

Kelly Kennedy: 00:51:45

We were just recording in the spare room, literally talking to a wall, thinking, what the hell am I doing?

Kelly Kennedy: 00:51:49

Why am I doing this?

Kelly Kennedy: 00:51:50

Who's even going to listen?

Kelly Kennedy: 00:51:52

And then a lot of people listened.

Fahad Khan: 00:51:54

There you go.

Fahad Khan: 00:51:55

And honestly, I was, to Kelly, I was actually, I put my couple of my guys, too, on your podcast to listen and to go over the structure, and I wouldn't just make, say, give compliment, just to make somebody praise anybody, just to make them feel good.

Fahad Khan: 00:52:07

But actually your system is pretty good.

Fahad Khan: 00:52:10

Like from your website page to the podcast page, to the email follow ups and things like that, and sending emails for reminders and things you have spent time in the tools and things.

Fahad Khan: 00:52:18

That's what I next thing we are working is like marketing automation, which we work on a lot, is how do we automate most of our operations?

Fahad Khan: 00:52:24

Same thing.

Fahad Khan: 00:52:24

You're talking about entrepreneurs too.

Fahad Khan: 00:52:26

Like they are drained out.

Fahad Khan: 00:52:28

Like they don't understand with the power of AI how much things they can do.

Fahad Khan: 00:52:31

Now.

Fahad Khan: 00:52:32

All, everything.

Fahad Khan: 00:52:32

Whenever we say AI, 90% business owners just think chat GPT and they just get locked there.

Fahad Khan: 00:52:37

They don't even have an idea what you can do with those.

Fahad Khan: 00:52:40

Not only the chat GPT, but everybody talks about it, even in the international country.

Fahad Khan: 00:52:45

Oh, chat GPT, chat, blah, blah, blah.

Fahad Khan: 00:52:47

I'm like, how much money have you made through it?

Fahad Khan: 00:52:49

Yeah, most people don't have the answer, oh no, no, this.

Fahad Khan: 00:52:52

And I can say if I'm not made, maybe I've saved at least, at least half a million dollars through it.

Fahad Khan: 00:52:59

How?

Fahad Khan: 00:52:59

I can't say all the things, but certain things.

Fahad Khan: 00:53:03

Okay, let me show you something.

Fahad Khan: 00:53:04

There was a document which needed to be created for one of my client, again, AI.

Fahad Khan: 00:53:10

How powerful it could be if you are smart to use it.

Fahad Khan: 00:53:12

I went to fiverr and upwork to find somebody in that field who can do it.

Fahad Khan: 00:53:16

The cost was about 25,000, starting to $50,000 in the market rate, upwork and fiber.

Fahad Khan: 00:53:23

And the wait period was almost one week to two weeks delivery time.

Fahad Khan: 00:53:29

And when do I need the document?

Fahad Khan: 00:53:31

Today.

Fahad Khan: 00:53:33

And I'm like, shoot.

Fahad Khan: 00:53:34

And the topic, I don't have no expertise in that topic.

Fahad Khan: 00:53:37

I understand computers and stuff.

Fahad Khan: 00:53:39

It was related to technology.

Fahad Khan: 00:53:40

I'm like, time to roll up the sleeves of.

Fahad Khan: 00:53:43

I put myself in lockdown mode.

Fahad Khan: 00:53:45

I created 50 page document through the different AI's and I resolved that problem, saved 50,000 and got the client happy and got that job done.

Fahad Khan: 00:53:57

And they approved everything, which would have taken two weeks, maybe potentially for rushing it for $50,000 USD.

Fahad Khan: 00:54:04

What was done.

Fahad Khan: 00:54:05

So how do we use this?

Fahad Khan: 00:54:07

So my biggest thing I would say is, who are stuck entrepreneurs?

Fahad Khan: 00:54:11

Even you're a dentist or something.

Fahad Khan: 00:54:12

There's so many tools like from auto appointment booking to automatic, automatic reaching out to even right now we're working your voice call, Kelly.

Fahad Khan: 00:54:21

It will be like you get a telemarketer probably calling.

Fahad Khan: 00:54:23

It will sound like me, but it will be AI, you wouldn't even know.

Fahad Khan: 00:54:26

And they will book an appointment for you.

Fahad Khan: 00:54:27

I saw that we already been testing and piloting and it's been pretty damn good.

Fahad Khan: 00:54:32

I think us have some restrictions on the policies they just added.

Fahad Khan: 00:54:36

But who's going to go and track all these small little companies down?

Fahad Khan: 00:54:40

Like if.

Fahad Khan: 00:54:40

Yeah, if Telus or Roger start doing, then it's an issue.

Fahad Khan: 00:54:42

It's small company like, which is less than $300,000 revenue.

Fahad Khan: 00:54:46

They're going to use it and leverage it.

Fahad Khan: 00:54:48

So when we complain about time, these things going to disrupt it.

Fahad Khan: 00:54:51

Either you're going to be on top or you're going to get disrupted.

Fahad Khan: 00:54:54

That's why I keep on investing on these tools investment and make sure that we are on top of all this.

Fahad Khan: 00:54:59

And if there's somebody ever needs help into these things, sometimes it takes like quick conversation of ten minutes, ask few right questions and we can find what is the problem and what they might be using it.

Kelly Kennedy: 00:55:11

Oh, man.

Kelly Kennedy: 00:55:12

Man.

Kelly Kennedy: 00:55:12

We could do a whole like another podcast on this.

Kelly Kennedy: 00:55:14

We could do a whole nother podcast on and we should 100%.

Kelly Kennedy: 00:55:17

I'm going to have you back and we're going to spend a lot of time on marketing because I think that that's a very critical spot.

Kelly Kennedy: 00:55:22

But I do want to just chat with you because obviously AI has changed everything.

Kelly Kennedy: 00:55:27

I would say: 2023

Kelly Kennedy: 00:55:28

s going to be the time before: 2023

Kelly Kennedy: 00:55:33

It is a clear line in the sand at this point.

Kelly Kennedy: 00:55:35

The world is going to be completely different.

Kelly Kennedy: 00:55:37

Marketing is going to be different.

Kelly Kennedy: 00:55:38

You know, one of the things I wanted to ask you because as, as such a leading marketer, the reality is you have a pulse on what the future looks like better than most.

Kelly Kennedy: 00:55:48

You know, I mean, I would argue that AI is really capitalizing in marketing.

Kelly Kennedy: 00:55:53

I would say that marketing will kind of get the, the best of the best because that's, it makes money.

Kelly Kennedy: 00:55:58

At the end of the day, things that make money get lots of investment.

Kelly Kennedy: 00:56:00

We're going to see AI take off on that front.

Kelly Kennedy: 00:56:03

You know, you're already telling me some of the ways that you could frankly do this for free.

Kelly Kennedy: 00:56:06

But one of the things that I wanted to chat with you about is what do you see?

Kelly Kennedy: 00:56:10

What does the future look like for marketing with the advent of AI?

Kelly Kennedy: 00:56:13

And how do people know that they're picking a winning product?

Fahad Khan: 00:56:17

A few things I will share.

Fahad Khan: 00:56:18

The more technology we get, marketing doesn't get easier.

Fahad Khan: 00:56:22

There was a time you go 20 years back, it would take probably less than 13 impressions.

Fahad Khan: 00:56:27

For somebody to buy 13 impressions could be different point of contacts like billboard and the radio ad or something, they will buy it.

Fahad Khan: 00:56:34

And now it is, we are bombarded with so much marketing.

Fahad Khan: 00:56:39

Like even our phone is listening, everything is listening for a while and it will show us, show us, show us.

Fahad Khan: 00:56:44

So marketing is harder but simpler.

Fahad Khan: 00:56:46

So if people get, if people know what they are doing, so few things.

Fahad Khan: 00:56:51

And I think it happened to be a miracle for me too.

Fahad Khan: 00:56:54

So remember, I keep on saying I work with youth a lot.

Fahad Khan: 00:56:56

I say the best investment we can do is let's start investing into 20 to 30 year olds.

Fahad Khan: 00:57:00

Let's enter 30.

Fahad Khan: 00:57:01

The reason is these kids, I will use the word kids still.

Fahad Khan: 00:57:05

They're better at AI, better at technology, better on computers than we would be.

Fahad Khan: 00:57:08

Yes, we have the wisdom, we have the funds, we have capital, we have leadership and all that.

Fahad Khan: 00:57:13

But do I want to sit and create the whole thing?

Fahad Khan: 00:57:16

I'd rather have this 20 year old cool guy come to me and say, hey, boss, we can do this.

Fahad Khan: 00:57:19

This is, hey, sir, we can do this, this.

Fahad Khan: 00:57:21

I'm like, you know what, that's a great idea.

Fahad Khan: 00:57:22

How about you try it?

Fahad Khan: 00:57:23

And one of the things which I believe Google started doing, and Facebook now does it and all the tech companies does it, they give 20% of their time to employees for skunk work.

Fahad Khan: 00:57:32

I think Slack was result of skunk work where they'll say, you create something and it becomes, it will be property of Google, but you will have some kind of a share or something into a leadership role.

Fahad Khan: 00:57:40

Right?

Fahad Khan: 00:57:41

So that's what we started doing, keep on investing in youth.

Fahad Khan: 00:57:45

Now if, let's say I'm on a stage and if I have million people can reach out, they're going to create something and I can lead them because what they are lacking is usually capital and access to markets.

Fahad Khan: 00:57:55

So we take their knowledge, their expertise, because they can sit 10 hours, learn about this because they are more passionate about it.

Fahad Khan: 00:58:04

Us as the leaders in marketing, our goal is how do we leverage them?

Fahad Khan: 00:58:07

We reward them good.

Fahad Khan: 00:58:08

We let them do it.

Fahad Khan: 00:58:10

I don't have to go create everything.

Fahad Khan: 00:58:11

I rather come up with the idea and get somebody.

Fahad Khan: 00:58:14

The lower cost to execute that and how it's going to disrupt would be, is it's going to be instant.

Fahad Khan: 00:58:19

It's already half people think they can just continue doing the same old thing.

Fahad Khan: 00:58:24

You will be gone.

Fahad Khan: 00:58:25

You'll be gone very fast because there's going to be so many businesses which can come and disrupt.

Fahad Khan: 00:58:30

I'm already invested very heavily into SaaS side of the businesses.

Fahad Khan: 00:58:34

So people who doesn't know, like software, which we use, like even your Gmail you're using Google Suite is a SaaS product.

Fahad Khan: 00:58:39

Even if you're using anything like Spotify or Apple, any subscriptions, they all are.

Fahad Khan: 00:58:43

Netflix is the biggest example, right?

Fahad Khan: 00:58:45

So I've already invested into those things for marketing automation.

Fahad Khan: 00:58:49

But also keep in mind, if you're not going to update yourself to these things, you're going to be gone or find somebody who can.

Fahad Khan: 00:58:56

If you think it's too expensive, you may be wrong.

Fahad Khan: 00:59:00

Don't always go for the lower price.

Fahad Khan: 00:59:01

Sometime you might be able trying to save those 50 or $500, that's going to cost you more in form of time because I made that mistakes million times.

Fahad Khan: 00:59:09

And sometimes we just try to shoot ourselves again.

Fahad Khan: 00:59:12

So spend time into it, learn about it, what is happening.

Fahad Khan: 00:59:15

And if you don't know, reach out to somebody.

Fahad Khan: 00:59:18

I think you will have a lot of information.

Fahad Khan: 00:59:20

And if people want to reach out, if I can guide, sure, I will do that.

Fahad Khan: 00:59:23

Somebody from my team will guide them.

Fahad Khan: 00:59:24

Again, my team always says, like, sir, you meet so many people, how come you don't do business with them?

Fahad Khan: 00:59:30

I'm like, I don't have to be at every meeting.

Fahad Khan: 00:59:31

Doesn't have to be a transactional.

Fahad Khan: 00:59:32

That's my philosophy.

Fahad Khan: 00:59:33

Again, they're like, what do you mean?

Fahad Khan: 00:59:35

There's nothing else?

Fahad Khan: 00:59:35

Free lunch.

Fahad Khan: 00:59:36

I'm like, you know, what if the guy was nice?

Fahad Khan: 00:59:37

Everything we methemenous, maybe today or tomorrow we will cross our path.

Fahad Khan: 00:59:40

And I met some great business deals just because maybe a year after, two years after, because they remember me and I didn't have to target the wallet all the time.

Fahad Khan: 00:59:47

So keep, let's keep ourselves updated to it.

Fahad Khan: 00:59:50

And there's a lot of research people need to do.

Fahad Khan: 00:59:52

And one thing, I'll suggest them if they're on a TikTok, honestly, just search AI tools and start swiping.

Fahad Khan: 00:59:58

Eventually, like going and going, eventually the algorithm will know that you want to watch AI videos.

Fahad Khan: 01:00:02

It will show you so many things.

Fahad Khan: 01:00:04

You're like, holy shit, you can do this, you can do this, you can do this.

Fahad Khan: 01:00:07

You might not be able to execute all of them, but that's a simple thing, because I would see your business from a different lens and you would see your business from a different lens.

Fahad Khan: 01:00:15

So you went, oh, my God, this thing exists.

Fahad Khan: 01:00:17

I should apply this.

Kelly Kennedy: 01:00:19

Yeah, well, I love that you touched on it.

Kelly Kennedy: 01:00:22

And I know we were talking before this show that we are using an AI to help us with our clips.

Kelly Kennedy: 01:00:27

And like, the reality is I couldn't get the, you know, mean, I don't have the time.

Kelly Kennedy: 01:00:31

I couldn't get the quality of clips from these shows that I can get by using an AI to do it.

Kelly Kennedy: 01:00:36

And it saves me stupid amounts of time and allows me to compete with some much bigger shows.

Kelly Kennedy: 01:00:41

Like, that's what AI is.

Kelly Kennedy: 01:00:43

AI is like a, an exponential power.

Kelly Kennedy: 01:00:47

What do you want to call it?

Kelly Kennedy: 01:00:48

You know, like upgrade.

Kelly Kennedy: 01:00:49

At the end of the day, it takes what you could do, times it by ten, and allows you to compete on a much bigger stage than you could without it.

Kelly Kennedy: 01:00:57

Like, I think we have to remember what it is.

Kelly Kennedy: 01:01:00

It's not, it's not out there to take your job, it's out there to give you superpowers.

Fahad Khan: 01:01:04

And even if people think it's going to take a job, if you're going to be scared, then be scared or do something about it.

Fahad Khan: 01:01:09

Complaining is not a solution.

Fahad Khan: 01:01:12

Somebody else will.

Fahad Khan: 01:01:13

Like, one of my mentors always said, hey, fine, remember, there's better looking guy than you are, there's smarter person than you are out there.

Fahad Khan: 01:01:18

There's a much wealthier person than who you are, there's a harder working person out there.

Fahad Khan: 01:01:22

So everybody's replaceable.

Fahad Khan: 01:01:24

So the only key is you keep on fighting every day.

Fahad Khan: 01:01:26

And I always use the mindset we say, like I talk about in my workshops about identity creation, usually this is more like a CEO or a business mindset person.

Fahad Khan: 01:01:35

We say, okay, there's a mindset called gladiator mindset.

Fahad Khan: 01:01:37

I'm sure everybody has seen the movie gladiator.

Fahad Khan: 01:01:40

What happens in a gladiator?

Fahad Khan: 01:01:41

There's a fighter.

Fahad Khan: 01:01:42

One or two or 15, they're fighting and one or two will walk away alive.

Fahad Khan: 01:01:46

Next day they fight again.

Fahad Khan: 01:01:47

And the mindset is, hell no, I'm not dying today.

Fahad Khan: 01:01:50

Somebody else is.

Fahad Khan: 01:01:51

So you have to survive for your survival.

Fahad Khan: 01:01:53

And business is the same game.

Fahad Khan: 01:01:55

The longer you play, the more game you play.

Fahad Khan: 01:01:57

Chances of being out is faster.

Fahad Khan: 01:01:59

Some of the stats are from the US and Canada combined, or I believe just on the US 80% businesses fail in first five years.

Fahad Khan: 01:02:05

Only in ten years, less than, less than 4% businesses ever hit a million dollar and I think the number was only 0.004% ever.

Fahad Khan: 01:02:15

Businesses ever hit ten years and make a $5 million revenue a year.

Fahad Khan: 01:02:19

Revenue, not profit.

Fahad Khan: 01:02:20

Yeah, and the day we hit that, we hit that 5 million a while ago, but we were waiting for the ten year five years ago and we celebrated that.

Fahad Khan: 01:02:27

So thing is somebody going to come and wipe you out.

Fahad Khan: 01:02:30

It could be a competitor, it could be technology, it could be just.

Fahad Khan: 01:02:33

The market might die, it could be another Covid can happen.

Fahad Khan: 01:02:36

What are you going to do?

Fahad Khan: 01:02:37

You can sit, complain, cry about it, but nobody cares, bro.

Kelly Kennedy: 01:02:41

Yeah.

Kelly Kennedy: 01:02:42

,: 5100

Kelly Kennedy: 01:02:56

Evolution is what creates success over time.

Kelly Kennedy: 01:02:59

Every company has to evolve.

Fahad Khan: 01:03:01

And always I say business, whoever is the business people is going to be always two things.

Fahad Khan: 01:03:07

You can argue with this, you can fight about this.

Fahad Khan: 01:03:09

There's going to be two things.

Fahad Khan: 01:03:10

One is innovation.

Fahad Khan: 01:03:12

Innovation doesn't mean it has to be the best AI technology.

Fahad Khan: 01:03:16

For me, when I say innovation is how can you do more and less or how can you do more and same?

Fahad Khan: 01:03:21

If somebody costs something, is costing you $10 today, how can you make it for $9?

Fahad Khan: 01:03:24

That's innovation.

Fahad Khan: 01:03:25

If it's taking you one day to create it, how can you make it in 22 hours?

Fahad Khan: 01:03:29

So that's innovation.

Fahad Khan: 01:03:30

Do more and less.

Fahad Khan: 01:03:31

And for us, the biggest, one of the major innovation was when we moved most of our HR to Pakistan and we built our own teams and that saved us money, time and effectiveness.

Fahad Khan: 01:03:40

Second thing is marketing everything.

Fahad Khan: 01:03:42

Every business gonna fall on rise on the marketing.

Fahad Khan: 01:03:45

Even if you have a bad product with great marketing, you will do fine.

Fahad Khan: 01:03:50

If you have a good product with bad marketing, you'll survive.

Fahad Khan: 01:03:53

If you have a great product with great marketing, you will hit a jackpot.

Kelly Kennedy: 01:03:57

Yeah, yeah.

Kelly Kennedy: 01:03:58

And, well, let's just lead right into it.

Kelly Kennedy: 01:04:00

You know, we're a full hour into this show.

Kelly Kennedy: 01:04:02

I'm not even kidding.

Kelly Kennedy: 01:04:03

I'd love to have you back and literally just nail it on marketing because I think there's so much here.

Kelly Kennedy: 01:04:08

But I do want to spend some time with you.

Kelly Kennedy: 01:04:10

I know that, you know, you are an expert business coach yourself, life coach.

Kelly Kennedy: 01:04:14

You've mentored with some of the greatest mentors on this planet at this point in time.

Kelly Kennedy: 01:04:19

And, you know, you also have an incredibly successful marketing company.

Kelly Kennedy: 01:04:22

Can we talk about some of the services that you provide?

Fahad Khan: 01:04:25

Okay, so there are two types of clienteles we work with.

Fahad Khan: 01:04:28

One are the giants.

Fahad Khan: 01:04:29

Like, we work for Chalice.

Fahad Khan: 01:04:31

We work for another telecom coach, eco.

Fahad Khan: 01:04:32

We work for Rogers now.

Fahad Khan: 01:04:34

And I.

Fahad Khan: 01:04:34

I think we might be the only company who have done these kind of telecoms as a marketing company in Canada.

Fahad Khan: 01:04:40

So with these guys, we are more focused towards direct sales, event planning strategies and things like that.

Fahad Khan: 01:04:45

company, marketing house with: 5500

Fahad Khan: 01:04:54

So they have theirs, so they outsource certain aspect of the business.

Fahad Khan: 01:04:56

So that's one segment of business.

Fahad Khan: 01:04:58

So the second segment of businesses, mid sized and small businesses, you could be like a couple of dentist clinics you have or you may be like running a small business where they are looking to scale their sales, they are looking to add more visibility, they are looking to either have a coaching like where marketing coaching and business coaching are two different things.

Fahad Khan: 01:05:18

Usually if I am doing business coaching, marketing coaching is like a gift from my side on top.

Fahad Khan: 01:05:23

Because as a marketer we always find the flaws in that side too.

Fahad Khan: 01:05:26

are not the fortune to Forbes: 2000

Fahad Khan: 01:05:35

Personal branding is one of the things.

Fahad Khan: 01:05:37

So anybody even calling you do a great job on that.

Fahad Khan: 01:05:40

Anybody who's out there who is want to be really, really super successful, personal branding, do not compromise on it.

Fahad Khan: 01:05:46

People will invest because of the leader behind it.

Fahad Khan: 01:05:49

assure you some of my Forbes: 2000

Fahad Khan: 01:05:57

They see who's the person behind it, what has he done, what is his vision, what is he doing?

Fahad Khan: 01:06:01

And I can vouch for it.

Fahad Khan: 01:06:03

That was some of the reasons.

Fahad Khan: 01:06:04

So that's the biggest tip I'll give to somebody will help them.

Fahad Khan: 01:06:07

And the next would be is from SEO.

Fahad Khan: 01:06:10

SEO is people don't understand like digital marketing, it's very important too.

Fahad Khan: 01:06:14

It's just like how visible you are from paid ads to those.

Fahad Khan: 01:06:17

These are just some everybody else can do.

Fahad Khan: 01:06:19

But what I give them is also like a platform, like a tool.

Fahad Khan: 01:06:23

In one stop shop you can have everything, let's say CRM your, where are your leads, where your customers sitting, then how can we automate that?

Fahad Khan: 01:06:32

So after you call them, automatic text message goes, hey, you know what, it's for her.

Fahad Khan: 01:06:36

We were talking earlier and I kind of like missed you.

Fahad Khan: 01:06:38

Is it possible to give me a quick call back?

Fahad Khan: 01:06:40

Because a lot of people see texts, they will respond back WhatsApp messaging.

Fahad Khan: 01:06:43

And then if they didn't responded, maybe after three days we put a timer, automatic message goes, hey, you know, we must, hey Kelly, you might have got really busy but I was hoping if you can reach back, it is pretty cool.

Fahad Khan: 01:06:54

Something I want to share those kind of strategies we can put in then other thing biggest will be is so digital products if somebody's selling courses or things like that, everything we can give in one platform.

Fahad Khan: 01:07:05

There's so many tools.

Fahad Khan: 01:07:06

So we put everything together, from your email marketing, to your text message marketing, your automatic callback, from your Google business manager, to your Facebook marketing, to social media, any social media, everything in one, rather than you having 20 dash was trying to see as a CEO or a small business owner.

Fahad Khan: 01:07:19

Holy shit, where should I go?

Fahad Khan: 01:07:21

If I can do that one login, I think your life will be easier.

Fahad Khan: 01:07:24

That's where you get the time back.

Fahad Khan: 01:07:26

And those are the things we can implement in mid sized businesses.

Fahad Khan: 01:07:29

And the best part is, it doesn't cost you a fortune.

Fahad Khan: 01:07:33

It doesn't cost you a fortune.

Fahad Khan: 01:07:34

You don't have to invest $50,000 or anything like that.

Kelly Kennedy: 01:07:37

I'll vouch.

Kelly Kennedy: 01:07:38

Because you're right, you can do all of these things yourself.

Kelly Kennedy: 01:07:41

But there's something to be said about knowing how to do it effectively because you can also burn a ton of money on useless stuff with digital marketing.

Fahad Khan: 01:07:50

Absolutely.

Fahad Khan: 01:07:50

And I think you were talking about this in one of your podcasts.

Fahad Khan: 01:07:53

Like, usually I think it was more of one of the podcasts.

Fahad Khan: 01:07:57

I think it was 117 or something.

Fahad Khan: 01:07:58

I remember the number because I listen random things on the way, and time to time I listen to you or Tony or this.

Fahad Khan: 01:08:04

Sometimes you get an insight on the other side.

Fahad Khan: 01:08:07

People need to be very careful.

Fahad Khan: 01:08:09

There's two types of models.

Fahad Khan: 01:08:11

Do it yourself.

Fahad Khan: 01:08:12

We say DIY models or let it do it for you.

Fahad Khan: 01:08:15

So do it yourself model would be, you want to go explore yourself?

Fahad Khan: 01:08:18

Sure, go ahead.

Fahad Khan: 01:08:19

Or you can have team, which will be like dedicated account manager or somebody will help you say, hey, you know what?

Fahad Khan: 01:08:24

We'll sit together once a week or initially do three times.

Fahad Khan: 01:08:26

You have to sit together to get your goals in line so we can put things together and take the business to the next level.

Fahad Khan: 01:08:31

And I'll share just an example in one of my team member in Pakistan.

Fahad Khan: 01:08:35

Like I said, it's not like I'm creating competition, but we empowered this individual.

Fahad Khan: 01:08:39

He's 20 now, probably 21.

Fahad Khan: 01:08:41

He's running his own VA company, virtual assistant.

Fahad Khan: 01:08:44

He's doing very similar things.

Fahad Khan: 01:08:46

What I can do.

Fahad Khan: 01:08:47

And he's doing his own clients and he's making pretty good money.

Fahad Khan: 01:08:50

basis regular with a team of: 1520

Fahad Khan: 01:08:57

That's what he can clear.

Fahad Khan: 01:08:58

It's not bad.

Fahad Khan: 01:08:59

So the reason I'm sharing that is because his VA's can do a great job.

Fahad Khan: 01:09:02

If somebody comes to me and I need a Va, I have two options.

Fahad Khan: 01:09:05

Should I start my own VA company or I call one of my students and say, hey bro brother, this is what we have.

Fahad Khan: 01:09:09

Can you handle this?

Fahad Khan: 01:09:10

Because I have trust him because I know he worked with me and it's working together and resolve the like synergy there's more about and collaboration rather than again.

Fahad Khan: 01:09:19

Last thing I need is honestly like I've invested into five other startups recently.

Fahad Khan: 01:09:23

Last title I need is another CEO.

Kelly Kennedy: 01:09:27

I don't know if you have the time for another CEO.

Fahad Khan: 01:09:29

No.

Fahad Khan: 01:09:31

Nice and fancy, but okay.

Kelly Kennedy: 01:09:34

Did you ever get the car?

Fahad Khan: 01:09:36

That's the question, yeah, I made a better investment.

Fahad Khan: 01:09:39

So the car I drive is I'll share a picture with you if you are, take you, it's okay.

Fahad Khan: 01:09:45

There's two things always in marketing, this is a lesson, marketing and car.

Fahad Khan: 01:09:49

So $250,000 for, let's say 300,000 would have cost if you were McLaren.

Fahad Khan: 01:09:54

I end up getting another car, which is a sports car.

Fahad Khan: 01:09:56

It's an Alfa Romeo, actually.

Fahad Khan: 01:09:58

It costs a fraction of it.

Fahad Khan: 01:09:59

Then I put a wrap around it.

Fahad Khan: 01:10:01

The real value is a lot less compared to the real value, but the perceived value is, some people say, is it 300,000, is it 400,000 is the half a million.

Fahad Khan: 01:10:10

And the best response is I'm like, something like that.

Fahad Khan: 01:10:14

I don't pay for it.

Fahad Khan: 01:10:15

How much do you pay?

Fahad Khan: 01:10:15

I'm like, I don't pay for it.

Fahad Khan: 01:10:16

Like, how come?

Fahad Khan: 01:10:17

I'm like, company pays it.

Fahad Khan: 01:10:19

It's like, you must have a great job.

Fahad Khan: 01:10:21

I'm like, well, there are some perks of being CEO of certain companies, so, because the thing is, if they think it's $200,000 worth, it looks like Lotus almost.

Fahad Khan: 01:10:28

So most people don't even know the brand.

Fahad Khan: 01:10:30

Problem is, and, but it looks pretty cool and sexy.

Fahad Khan: 01:10:32

So at the end of the day, the question was, okay, now this is what I learned in Tony Robbins too.

Fahad Khan: 01:10:37

Why when we need something, why are we buying it?

Fahad Khan: 01:10:40

There's some human need we're going to meet.

Fahad Khan: 01:10:42

Because it was significance.

Fahad Khan: 01:10:44

And I would get like, yeah, I did it, I feel good.

Fahad Khan: 01:10:47

It's the ego boost.

Fahad Khan: 01:10:48

money and I'm only capturing: 5000

Fahad Khan: 01:11:00

Yeah, I put like 80, 90,000 only drive like hardly three months.

Kelly Kennedy: 01:11:05

Well, and I would argue too, that a supercar is a supercar is a supercar.

Kelly Kennedy: 01:11:10

And hear me out on this.

Kelly Kennedy: 01:11:11

Because to an average person, they just see a supercar.

Kelly Kennedy: 01:11:15

They don't know if it was 500,000, 200,000, a million.

Kelly Kennedy: 01:11:20

Most people see that.

Kelly Kennedy: 01:11:22

And either way, they.

Kelly Kennedy: 01:11:24

They have a hard time perceiving.

Kelly Kennedy: 01:11:25

Like, what they perceive is that you have a supercar.

Kelly Kennedy: 01:11:28

That's it.

Kelly Kennedy: 01:11:28

Like, that's the perception.

Kelly Kennedy: 01:11:30

At the end of the day, the.

Fahad Khan: 01:11:31

Next one I will get is for sure it will be Lotus.

Fahad Khan: 01:11:34

The reason I get, okay.

Fahad Khan: 01:11:35

Another reason when I take, okay, if I.

Fahad Khan: 01:11:38

Again, not putting anybody down.

Fahad Khan: 01:11:39

If I'm driving on a road, if there's a Honda next to me, he says, nice, bro, nice car.

Fahad Khan: 01:11:43

Sure.

Fahad Khan: 01:11:43

Cool.

Fahad Khan: 01:11:44

I appreciate that.

Fahad Khan: 01:11:45

But when the guy is next to you, I was right at Strathco, and I was.

Fahad Khan: 01:11:48

We were driving from on a gateway boulevard right next to Whitehall.

Fahad Khan: 01:11:54

And last year, two brand new lamborghinis.

Fahad Khan: 01:11:56

Husband and wife, they both had lamborghinis.

Fahad Khan: 01:11:58

They both are driving their own lambos.

Fahad Khan: 01:12:00

They pulled next to it.

Fahad Khan: 01:12:01

They look at me, give me thumbs up when they say it.

Fahad Khan: 01:12:03

That's a different league you're playing.

Fahad Khan: 01:12:05

And I parked on the White House sometime.

Fahad Khan: 01:12:08

I remember there was a guy, he pulled.

Fahad Khan: 01:12:09

Pull over his, like, Porsche, something very unique one.

Fahad Khan: 01:12:12

He pulled it right over there.

Fahad Khan: 01:12:13

He comes out, I'm sitting at.

Fahad Khan: 01:12:15

What is that, the Mexican Julio, where you.

Fahad Khan: 01:12:17

I think so.

Fahad Khan: 01:12:19

Right opposite where the remedy is.

Fahad Khan: 01:12:21

My car is parked and goes, take a video, run around.

Fahad Khan: 01:12:23

I'm like, you know what makes you feel good?

Fahad Khan: 01:12:25

That's it.

Fahad Khan: 01:12:25

And I always, again, perceived value of work on.

Fahad Khan: 01:12:28

And I would go buy that car, which is rare in the market.

Fahad Khan: 01:12:31

And actually, the one I have, there's only two in Edmonton.

Kelly Kennedy: 01:12:35

Wow.

Fahad Khan: 01:12:35

So all these Corvettes, which are great, they might have paid good money, but every other person, you will see a lot of them.

Fahad Khan: 01:12:41

It's not, again, it's not a neck puller anymore, because you've seen.

Fahad Khan: 01:12:44

Everybody recognized Lamborghini.

Fahad Khan: 01:12:45

Everybody learns the great cars.

Fahad Khan: 01:12:46

Not saying, but the one I drive, it has a super engine.

Fahad Khan: 01:12:49

It is a supercar.

Fahad Khan: 01:12:50

It's the lightest car.

Fahad Khan: 01:12:51

It's all carbon fiber.

Fahad Khan: 01:12:52

And when people go into specs, they're, holy shit.

Fahad Khan: 01:12:54

It sounds good.

Fahad Khan: 01:12:55

It makes you feel good.

Fahad Khan: 01:12:56

At the end of the day, if I can meet my needs by spending one third the money, I can take the other two third and work on, put it in my passion.

Kelly Kennedy: 01:13:03

And you know what my argument would be?

Kelly Kennedy: 01:13:05

I'm not sure that you would get more val, more feeling value right.

Fahad Khan: 01:13:11

Maybe for two days more.

Kelly Kennedy: 01:13:12

For maybe two days more that you.

Kelly Kennedy: 01:13:14

But the point is, every time you get in your car and you go for a drive, it doesn't matter that it's not a McLaren, because you still feel amazing when you do it.

Fahad Khan: 01:13:22

And Tony asked me that question at the end, why did you bought it?

Fahad Khan: 01:13:24

I'm like, since I spent like this like 13th event with you, we have learned about it for only for significance.

Fahad Khan: 01:13:28

And thank God I didn't.

Fahad Khan: 01:13:30

So even if I do have a chance, it doesn't matter.

Fahad Khan: 01:13:32

Like if I have the money sitting in my pocket, if I would need to do it, I wouldn't invest that into a.

Fahad Khan: 01:13:36

Personally, I wouldn't go buy the Lamborghini or Ferrari, any of those with that price tag.

Fahad Khan: 01:13:40

The reason is depreciation and it's not worth it for me.

Fahad Khan: 01:13:43

I would do that in Pakistan if I need to because the value goes up.

Fahad Khan: 01:13:46

But my next will be definitely lotus because it's unique less.

Fahad Khan: 01:13:51

And I like to be unique.

Kelly Kennedy: 01:13:54

Yeah.

Kelly Kennedy: 01:13:54

Yeah.

Kelly Kennedy: 01:13:54

And I love a lotus.

Fahad Khan: 01:13:56

And most people, it's a very nice one.

Fahad Khan: 01:13:58

The new ones they share, they, I think used to Emera, they changed their name.

Fahad Khan: 01:14:02

Now it's.

Fahad Khan: 01:14:02

It's pretty damn good.

Fahad Khan: 01:14:03

I think two years ago they changed it looks really good.

Fahad Khan: 01:14:05

And the best part is it costs you less than 150.

Kelly Kennedy: 01:14:08

Amazing.

Kelly Kennedy: 01:14:09

Amazing.

Kelly Kennedy: 01:14:09

Fahad, that takes us to the end of our show today.

Kelly Kennedy: 01:14:11

Thank you so much for joining us.

Kelly Kennedy: 01:14:13

We've been graced today by Fahad Khan, CEO of Canada Prime Marketing.

Kelly Kennedy: 01:14:18

Until next time, we'll catch you on the flip side.

Mark Cuban: 01:14:23

This has been the business development podcast with Kelly Kennedy.

Mark Cuban: 01:14:28

business development firm in: 2020

Mark Cuban: 01:14:39

His passion and his specialization is in customer relationship generation and business development.

Mark Cuban: 01:14:46

The show is brought to you by Capital Business development, your business development specialists.

Mark Cuban: 01:14:52

For more, we invite you to the website at see you next time on the Business Development podcast.