How I Grew to 20K Weekly Impressions on LinkedIn with 5 Free Tactics

Struggling to get traction on LinkedIn in 2025? In Episode 227 of The Business Development Podcast, Kelly Kennedy shares the real, battle-tested tactics that took him from low engagement to consistently hitting over 20,000 organic impressions every single week. This isn’t theory—it’s built on two and a half years of hands-on growth, experimentation, and community building. Kelly dives into exactly what's working on LinkedIn right now, including the rise of short-form video, the power of storytelling, the magic of humor, and how to leverage groups and posting strategy to finally get seen.

Whether you're a business owner, executive, sales pro, or marketer trying to grow your personal or corporate brand, this episode is your roadmap. You'll walk away with five powerful tactics that actually work in 2025—plus a mindset shift around consistency, authenticity, and long-game content strategy. If you’re tired of posting into the void and ready to build real visibility and influence, this is the episode you’ve been waiting for.

Key Takeaways:

1. Most LinkedIn posts fail because they don’t generate enough impressions to drive meaningful engagement.

2. Video content—especially short-form—is dominating LinkedIn in 2025, delivering up to 4x more engagement.

3. Authentic storytelling posts build trust and emotional connection, making them essential for brand growth.

4. Humor is finally welcome on LinkedIn, with demand for comedic content up 160%—use it to stand out.

5. Educational posts consistently outperform all other types by positioning you as a thought leader.

6. A strong content strategy requires consistency—aim for 3 to 5 posts per week across personal and corporate pages.

7. Use your 100 weekly invites (or 250 for company pages) to grow your audience and drive more impressions.

8. LinkedIn groups are a secret weapon—posting in the right groups can 10x your visibility overnight.

9. Track and evaluate every group’s performance to double down on what’s working and drop what’s not.

10. Social media success is a long game—commit to years, not months, and never stop testing new formats.

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Business growth isn’t about luck—it’s about mastery. The Business Development Mastery Program with Kelly Kennedy gives you the tools, strategies, and confidence to scale your business, close more deals, and build lasting success.

✔ Proven business development frameworks that drive real results

✔ Personalized coaching tailored to your goals and challenges

✔ Actionable strategies to generate leads, close deals, and grow revenue

If you're serious about taking your business development skills to the next level, let’s talk.

Book your free discovery session today and see how this program can help you achieve your goals.