Episode 188
Building Emotional Connections: The Only Long-Term Advantage with Vladimer Botsvadze
In Episode 188, Kelly Kennedy sits down with Vladimer Botsvadze, a globally recognized marketing expert and advisory board member at the United States Artificial Intelligence Institute. Vladimer shares his remarkable journey from humble beginnings in Georgia to becoming one of the world’s top marketing thought leaders, as ranked by Thinkers360. With over 15 years of experience in digital transformation, Vladimer discusses the profound importance of emotional connection in business, emphasizing that it is the only sustainable long-term advantage. He passionately explains why leaders should build their personal brands from the heart, not the head, and how this approach can transform careers and organizations alike.
The conversation dives deep into the future of business, touching on AI’s transformative impact, personal branding, and the critical skills professionals need to thrive in an ever-evolving landscape. Vladimer also provides actionable insights on building trust, fostering authentic connections, and using content to create a lasting impact. Whether you’re an entrepreneur, marketing professional, or executive, this episode is packed with invaluable advice to help you stay ahead of the curve and create a meaningful, competitive edge in today’s fast-paced world.
Key Takeaways:
- Building emotional connections is the only sustainable long-term advantage in business.
- Personal brands should be built from the heart, not the head, to create authenticity and trust.
- Consistency and patience are essential for success; there are no shortcuts to building influence.
- Emotional intelligence, including empathy and active listening, is critical to staying competitive in an AI-driven world.
- AI is reshaping industries, with over 85 million jobs predicted to be replaced by AI in the near future.
- Businesses must pivot quickly and embrace agility to survive in today’s fast-paced market.
- Leaders who focus on long-term thinking and customer-centric strategies are better positioned for success.
- Content creation is a powerful tool for building trust, fostering relationships, and growing influence.
- Networking and community-building are vital; strong personal connections create opportunities.
- Success comes from consistent action, self-education, and a commitment to providing value without expecting anything in return.
Transcript
Welcome to episode 188 of the Business Development Podcast and on today's expert guest interview, we're chatting with Vladimir Botswadze, a world renowned marketing expert and an advisory board member at the United States Artificial Intelligence Institute.
Kelly Kennedy:We're chatting today about emotional connection and why it may be the only sustainable long term advantage.
Kelly Kennedy:Stick with us.
Kelly Kennedy:You are not going to want to miss this episode.
Host:The great Mark Cuban once said, business happens over years and years.
Host:Value is measured in the total upside of a business relationship, not by how much you squeezed out in any one deal.
Host:And we couldn't agree more.
Host:This is the Business Development Podcast based in Edmonton, Alberta, Canada and broadcasting to the world.
Host:You'll get expert business development advice, tips and experiences and you'll hear interviews with business owners, CEOs and business development reps.
Host:You'll get actionable advice on how to grow business brought to you by Capital Business Development capitalbd ca.
Host:Let's do it.
Host:Welcome to the Business Development Podcast.
Host:And now your expert host, Kelly Kennedy.
Kelly Kennedy:Hello.
Kelly Kennedy:Welcome to episode 188 of the Business Development Podcast and on today's expert guest interview, I bring you Vladimir Botsey.
Kelly Kennedy:He stands as a towering figure in the dynamic realm of digital transformation and marketing, with an illustrious career spanning over 15 years.
Kelly Kennedy:Throughout his journey, he has consistently been at the vanguard of innovation, earning him recognition as one of the foremost thought leaders in the industry.
Kelly Kennedy:Whether he's captivating audiences as a keynote speaker, illuminating the path forward as a futurist, or nurturing the next generation of entrepreneurs as a startup mentor, Vladimir's multifaceted expertise shines through.
Kelly Kennedy:His remarkable track record includes being ranked as the number one global marketing thought leader by Thinkers360, a testament to his unparalleled insights and strategic acumen.
Kelly Kennedy:Beyond the accolades, Vladimir's impact reverberates across continents, shaping the future of technology and business on a global scale.
Kelly Kennedy:His insights have graced the pages of prestigious publications such as Forbes, Bloomberg and Business Insider, solidifying his status as a trusted authority in the field.
Kelly Kennedy:With a passion for crafting, game changing strategies and an unwavering commitment to excellence, Vladimir empowers individuals and organizations alike to navigate the complexities of the digital age.
Kelly Kennedy:In a world hungry for innovation, Vladimir Botswadze stands as a beacon of inspiration, armed with a wealth of experience and a relentless drive to shape the future of digital marketing.
Kelly Kennedy:Vladimir, it's an honor to have you on today.
Vladimir Botswadze:Hi Kelly.
Vladimir Botswadze:I truly appreciate the invitation and it is a delight to be here and I'm excited to share my Insights with your audience today.
Kelly Kennedy:It's, it's an absolute honor, dude.
Kelly Kennedy:And once again, let me apologize again.
Kelly Kennedy:For goodness sakes.
Kelly Kennedy:We've had multiple apologies trying to get the damn Internet connection to work properly for us.
Kelly Kennedy:This is our third try to do this show.
Kelly Kennedy:This is, I've never ever had that many tries to get a show right, Vladimir.
Kelly Kennedy:So first off, thank you so much for your patience.
Kelly Kennedy:My deepest apologies that we weren't able to get this done the first, second time.
Kelly Kennedy:But you know what they say, third time's the charm, right?
Vladimir Botswadze:Yeah.
Vladimir Botswadze:Yeah.
Vladimir Botswadze:So I hope so that now we are going to have a proper episode.
Kelly Kennedy:You know, well, that was it.
Kelly Kennedy:We could have kept going, but that's it.
Kelly Kennedy:It's like I want to make sure that we are getting the best possible representation through to our listeners because this is going to be an awesome, insightful, insightful episode.
Kelly Kennedy:And I, I've been excited to have you on, dude, and I really appreciate you reaching out to me.
Kelly Kennedy:But before we get into it, today, we're going to chat all about AI.
Kelly Kennedy:We're going to chat about marketing and technology and the future.
Kelly Kennedy:And you'd already told me some things that are a little bit scary.
Kelly Kennedy:So we're going to get into that.
Kelly Kennedy:But before we do, how did you end up on this path?
Kelly Kennedy:You know, 15 years down this journey for you and you've done some pretty incredible things.
Kelly Kennedy:But who is Vladimir Batsvetze?
Kelly Kennedy:How did you end up on this path?
Vladimir Botswadze:Well, you know, I'm a long term thinker, Kelly.
Vladimir Botswadze:You know, I'm a storyteller to the core.
Vladimir Botswadze:I'm a practitioner as well and I love connecting with people, I love communicating with my audience.
Vladimir Botswadze:And if you check out my career trajectory, I come from Georgia, but I moved to the United States when I was 18, I got my work permit, I started working.
Vladimir Botswadze:It was my first experience in my life at the age of 18 in Washington, D.C.
Vladimir Botswadze:area.
Vladimir Botswadze:Remarkable start, you know, so after living in Virginia, I moved to New York City.
Vladimir Botswadze:So I built everything, I built my entire career on my New York City experience because it has laid a strong foundation for my success, you know, so I started seeing the world faster, easier, clearer.
Vladimir Botswadze:And I have, I started embracing self education.
Vladimir Botswadze:I, you know, networking is everything these days, you know, because through networking you can become a keynote speaker.
Vladimir Botswadze:Through networking you can become entrepreneur.
Vladimir Botswadze:Through networking you can become influencer, you know, so in 20, I, of course, of course, New York City experience turned out to be instrumental in my career journey.
Vladimir Botswadze: And in: Vladimir Botswadze:So I started business marketing, customer experience.
Vladimir Botswadze:I started working in business development.
Vladimir Botswadze:I used to work for 20 offices in downtown London.
Vladimir Botswadze:I had a very dynamic, I had a very dynamic job and I was surrounded by very positive and hard working and enthusiastic people who were, I mean they were very contagious for me, infectious in many ways.
Vladimir Botswadze:And so I think this experience that I built up my self esteem, I built up my confidence.
Vladimir Botswadze:London is one of the best places nowadays in the world.
Vladimir Botswadze:If you want to move up in the world, gain ground, go places in your early 20s, you need to be in London to grow, right, to surround yourself with right people.
Vladimir Botswadze:So London is epicenter of innovation in the world and I'm very grateful to the uk.
Vladimir Botswadze:I have many great friends in London who trust me and I consider London my home away from home.
Vladimir Botswadze: And also in: Vladimir Botswadze:I instantly started hitting the ground running on Twitter.
Vladimir Botswadze:I built up my following from zero followers to 57,000 followers in six years.
Vladimir Botswadze:You know, in six years without advertising, without promoting my profiles.
Vladimir Botswadze:So organic growth, content creation, communication, patience, patience, long term thinking, where I mean driver of my growth.
Vladimir Botswadze: So in: Vladimir Botswadze: I won my first award in: Vladimir Botswadze:I was ranked number 65 B2B marketing influencer.
Vladimir Botswadze: In: Vladimir Botswadze: And in: Vladimir Botswadze: You know, so in: Vladimir Botswadze:Because I was consistent, okay?
Vladimir Botswadze:You know, I was consistent.
Vladimir Botswadze:So as they say, consistent action creates consistent results.
Vladimir Botswadze:So I was very consistent.
Vladimir Botswadze:I was very disciplined.
Vladimir Botswadze:I was working 16 hours a day, I was connecting with the world, I was building emotional connections with my followers and I turned a following into a strong community because we were exploring the future of marketing together, you know, so I think what is the difference between audience and community?
Vladimir Botswadze:In audience people don't know each other, but in community people do know each other because they make stronger bonds.
Vladimir Botswadze:So I brought people together while exploring the future of market together, you know, so I was show, I was sending video messages, text messages to my followers that I was grateful for, that they appreciated my hard work, they appreciated my content, they paid attention to my content.
Vladimir Botswadze:They reached me, they liked, they left comments on my tweet.
Vladimir Botswadze:So I was grateful, you know, someone from Berlin, London, Toronto, Vancouver, LA, Las Vegas, Chicago, NY paid attention to my content, you know.
Vladimir Botswadze: So in: Vladimir Botswadze:It was my first ever contribution as a judge, you know.
Vladimir Botswadze: So in: Vladimir Botswadze:So I judge amazing brands, I'm very grateful to steal awards.
Vladimir Botswadze: So in: Vladimir Botswadze: In: Vladimir Botswadze: In: Vladimir Botswadze: In: Vladimir Botswadze: But now in: Vladimir Botswadze:But this consistency, this hunger, this determination, this exponential growth in AI world opened up so many doors that I became advisory board member of the United States AI Institute, United States Data Science Institute, United States Cybersecurity Institute.
Vladimir Botswadze:Just imagine that.
Vladimir Botswadze:I mean it was incredible, you know, because I'm a momentum oriented, I always look to my lawyers, I don't rest on my lawyers, I always look to my laurels and as you are, as you loved my LinkedIn profiles, that I have great work experience, many awards, interviews, everything.
Vladimir Botswadze:It's because I'm a long term thinker, you know, I mean I invested, I invested my last dollar into my website a few years ago and now when you Google for example digital marketing keynote speaker, my website Vladimir Botswana.com is ranked number one speaker website in the world, you know.
Vladimir Botswadze: So then in: Vladimir Botswadze:So at the same time I became a judge at the Webby Awards and I became an associate member of International Academy of Digital Arts and Sciences in New York City which belongs to Webby Awards.
Vladimir Botswadze:And so at the same time I have been invited to summit conferences to share my insights.
Vladimir Botswadze:I have been a guest on 50 podcasts.
Vladimir Botswadze: In: Vladimir Botswadze:Number four Internet marketing guru.
Vladimir Botswadze:So number one is James Clear, number two is Jay Byer, number three is Neil Patel.
Vladimir Botswadze:Number four is Vladimir Botswas.
Vladimir Botswadze:And number five, number five is Gary Vaynerchuk.
Vladimir Botswadze:You know, just imagine, I mean, the league of elite marketing soft leaders, you know, I mean, James Clear, Neil Patel, Jay Bayer and Danny Vaynerchuk.
Vladimir Botswadze:I was, I was ranked among top five in the world last year according to the global gurus.
Vladimir Botswadze: You know, so in: Vladimir Botswadze:AI Speakers agency in London recognize me among the world's top 21 AI keynote speakers.
Vladimir Botswadze:And I'm alongside Sam Altman, who is the CEO of OpenAI.
Vladimir Botswadze:I'm alongside Sam Altman as a worth among the world's top 21 keynote speakers.
Vladimir Botswadze:I mean, incredible journey.
Vladimir Botswadze:Isaac Kelly.
Vladimir Botswadze:Incredible journey.
Kelly Kennedy:You know, let me just stop you there and just say, you know, congratulations on your success.
Kelly Kennedy:And you know, take it from me, I'm well aware of how hard it is to achieve the things that you have been able to achieve.
Kelly Kennedy:And you're right, it's consistency over time and there is no shortcuts.
Kelly Kennedy:Right?
Kelly Kennedy:Everyone wants the fast track.
Kelly Kennedy:How do I get, how do I get to, you know, a thousand followers?
Kelly Kennedy:It's like you work your ass off.
Vladimir Botswadze:Yeah, I do.
Vladimir Botswadze:I kept my nose to the greenstone.
Vladimir Botswadze:I kept my nose to the greenstone.
Kelly Kennedy:You know, that's right.
Kelly Kennedy:You know, like it's so funny.
Kelly Kennedy:Everybody's looking for that fast track to success, right?
Kelly Kennedy:And I'm, you know, on this show, I'm always telling people, look, you know, you will achieve success, but it is not going to come just for free.
Kelly Kennedy:You're going to have to put the effort in, right?
Kelly Kennedy:Whether you're doing business development, whether you're doing marketing, whether you're doing, you know, influencing of any type, it is going to take time, but you have time.
Kelly Kennedy:So just get to it.
Vladimir Botswadze:Yeah, Kelly, I'm now 36.
Vladimir Botswadze:You know, I'm now 36.
Vladimir Botswadze:Just imagine that today is 20th of July, June, and in 10 days I turn 37, you know, so.
Vladimir Botswadze:But it has been a long journey.
Vladimir Botswadze:I have come a long way for my success.
Vladimir Botswadze:You know, nobody should say that my journey has been a walk in the park.
Vladimir Botswadze:No, it has been a very demanding, strenuous taxing.
Vladimir Botswadze:But when there is a way, there is a way.
Vladimir Botswadze:You know, I have become a guest speaker, guest speaker at University of Edinburgh Business School.
Vladimir Botswadze:I am also on the advisory council of Harvard Business Review.
Vladimir Botswadze:So why?
Vladimir Botswadze:Because I put my best foot forward.
Vladimir Botswadze:You know, I put my best Foot forward.
Vladimir Botswadze:And I maximize my success through my personal brand.
Kelly Kennedy:You know, one of the questions that I have for you after listening to that story and knowing about your background and like, you know, we, we didn't get into it on this show.
Kelly Kennedy:It's so funny because we've already recorded a couple times trying to get this right.
Kelly Kennedy:So we talked about it previously, we're going to talk about it again.
Kelly Kennedy:Like most people, when you go into people's LinkedIn experiences, most people have 10, 15 experiences, dude, you have 55 plus different experiences on your work experience.
Kelly Kennedy:And I was just like blown away.
Kelly Kennedy:I don't think I've ever seen somebody with as much experience as you.
Vladimir Botswadze:The vast majority of those 55 global experiences in the last five last, in the last four years experience, you know, because I have become a keynote speaker, I have become a judge, advisory board member.
Vladimir Botswadze: B marketing influencer in: Vladimir Botswadze:It shows my hunger determination drive, you know, that if you put in the work, results will come.
Vladimir Botswadze:It's all about hard work, you know.
Vladimir Botswadze:And so what separate.
Vladimir Botswadze:The only things that can separate you from the crowd is hard work and passion.
Kelly Kennedy:You know, one of the things that kind of blew my mind is like you said, like you were way ahead of the curb, right?
Kelly Kennedy: are now and definitely not in: Kelly Kennedy:Like, I don't think most people were even using LinkedIn properly, you know, just.
Vladimir Botswadze: do my Masters in Marketing in: Vladimir Botswadze:But at the same time, Twitter opened up so many avenues for me to explore great opportunities, you know, So I became a mentor, judge, recognized influencer, thought leader.
Vladimir Botswadze:I invested my money in my website.
Vladimir Botswadze:So many people recommended me, they endorsed my skills and I won more than 200 global award just because I was hungry, I was determined, you know, I was motivated, you know, and I don't believe that you can meet so many people in your life who, who are as motivated as I am because I love hunger.
Vladimir Botswadze:You know, I want to capitalize on every opportunity to move forward, to be in the top 1%, you know, to become number one, to tell my story.
Vladimir Botswadze:So every marketing is all about, I think, what is marketing?
Vladimir Botswadze:Peter Drucker, Dr.
Vladimir Botswadze:Peter Drucker said that marketing is all about creating customers and retaining customers.
Vladimir Botswadze:Lifetime value and retention are everything, you know, that I have, I have, I'm all about retention, that I kept my followers and I was growing my followers.
Vladimir Botswadze:I was showing gratitude, I was communicating with my followers, you know, and so many people nowadays, they are on their high horse.
Vladimir Botswadze:They don't communicate with their followers when they, when someone pays attention to their content.
Vladimir Botswadze:If someone leaves comments on their leave comments on their post, nobody responds to them, you know, so it is a big mistake.
Vladimir Botswadze:We need to respond to our followers.
Vladimir Botswadze:We need to interact with them, you know, so I'm very interactive.
Vladimir Botswadze:I love communicating, I love that.
Vladimir Botswadze:I now have 30 plus recommendations on LinkedIn, which means that I earned every recommendation by dint of my hard work.
Vladimir Botswadze:Nothing has been given to me.
Vladimir Botswadze:I have earned every podcast appearance, every magazine appearance.
Vladimir Botswadze:You know, I was recognized.
Vladimir Botswadze:Kelly, for example, I was recognized.
Vladimir Botswadze:Excellent magazine, Excellent magazine recognized me as a transformative leader of the year, you know, amazing, amazing.
Vladimir Botswadze:And another magazine, for example, Inside Success magazine, recognize me.
Vladimir Botswadze: eaders making a difference in: Kelly Kennedy:You know, wow, that's so cool.
Vladimir Botswadze:I never, you know, there are people who pay $50,000 to be on the magazine covers and to be interviewed in the magazines.
Vladimir Botswadze:I never, honest to God, I never paid any amounts of dollars for interviews and for features, you know, because they interviewed my, they appreciated and rewarded my hard work, my devotion, my dedication, you know, that I'm all about passion and storytelling, you know.
Kelly Kennedy:Yeah, it's so funny, like for the most part.
Kelly Kennedy:And I'll be honest, I don't typically take reach outs.
Kelly Kennedy:So the fact that this happened, it kind of took a couple tries on your part and then for me to do a little bit of digging.
Kelly Kennedy:But we self invite everybody to the business development podcast.
Kelly Kennedy:So all of our guests are hand selected.
Kelly Kennedy:We don't typically take referrals.
Kelly Kennedy:But you reached out to me directly and that to me was one of the, was one of the catalysts that I was like, okay, I'm gonna, I'm gonna reach back out to him and Chat, because it takes a lot of courage to reach out and say, hey, I think I make a great guest for your show, and here's why.
Kelly Kennedy:And by the way, this is me and not an agency.
Vladimir Botswadze:Yeah.
Vladimir Botswadze:So as they say.
Vladimir Botswadze:So as they say, Kelly, Fortune.
Vladimir Botswadze:Fortune favors a brave.
Vladimir Botswadze:Right?
Vladimir Botswadze:So we are, if we are not intrepid in our business, if we are not proactive, so many people are reactive.
Vladimir Botswadze:We need to be proactive, you know, sometimes we need to be proactive and to put our best foot forward, you know.
Kelly Kennedy:Well, and that was one of the things that I wanted to chat with you about.
Kelly Kennedy:You, you know, your whole speech that you just had talks about your intrinsic motivation, how motivated and driven you are internally.
Kelly Kennedy:And I guess one of the questions that I had for you is there's a lot of people listening that are like, yeah, I have that drive sometimes, but how do I.
Kelly Kennedy:How do I keep that drive going?
Kelly Kennedy:Because you don't accomplish the things that you've accomplished if you take breaks.
Kelly Kennedy:And I think there's a lot of people listening who say, like, yeah, I have my spurts of motivation, but how do people really capitalize on that and keep that rolling?
Kelly Kennedy:Because it can be very challenging to stay motivated and hardworking all the time.
Kelly Kennedy:And, you know, I.
Kelly Kennedy:I bust my butt to keep my life going, right?
Kelly Kennedy:Like, the podcast doesn't produce itself.
Kelly Kennedy:My work doesn't complete itself.
Kelly Kennedy:And if I want this thing to keep going, if I want to reach, you know, number one on the podcast charts, I'm going to have to bust my ass to get there.
Kelly Kennedy:And there's no days off, right?
Kelly Kennedy:Like, I don't miss a day.
Kelly Kennedy:I don't miss a show.
Kelly Kennedy:We don't miss shows on the bdp.
Kelly Kennedy:We put out two shows a week, bar none, aside from me breaking my arm.
Kelly Kennedy:We're going to be there, but that's what it takes, right?
Kelly Kennedy:And I guess for you, what was it like?
Kelly Kennedy:What is that piece of motivation?
Kelly Kennedy:Do you have advice for people who need that internal drive?
Kelly Kennedy:How did you get your internal drive the way it is?
Vladimir Botswadze:It's all about soft skills, Kelly.
Vladimir Botswadze:Nowadays, I would say resilience, flexibility, then agility, motivation, self awareness, curiosity and lifelong learning.
Vladimir Botswadze:Curiosity and lifelong learning.
Vladimir Botswadze:Also empathy and active listening.
Vladimir Botswadze:You know, we need to listen to our audience, you know, and whoever, whoever is closest, closest to the audience always wins.
Vladimir Botswadze:I have never been competitor centric.
Vladimir Botswadze:I don't even know who are my competitors, you know, but I'm very audience centric that I'm in the league of James Clear, Neil Patel, Jay Byer, Terry Vaynerchuk, you know, among top five in the world, which means that I am audience centric.
Vladimir Botswadze:You know, I communicate with my audience.
Vladimir Botswadze:I give away my best advice for free.
Vladimir Botswadze:Whether it is media, interview, magazine, interview, podcast, interview, tweeting, or I mean, speaking at global events, I give away my best advice.
Vladimir Botswadze:So I want to encourage people to move forward.
Vladimir Botswadze:You know, I don't sell nonsense in the back of conference room because I'm transparent and I don't overcharge my clients.
Vladimir Botswadze:But the only way that big organizations book me as a speaker is through speakers bureaus, because I work with speakers bureaus.
Vladimir Botswadze: and new kid on the block in: Vladimir Botswadze:Nothing has been given for me.
Vladimir Botswadze:I have depended on motivation, soft skills, curiosity, lifelong learning.
Vladimir Botswadze:I love reading 500 pages a day.
Vladimir Botswadze:YouTube is my university.
Vladimir Botswadze:So this embracing self education is one of the top drivers of success, you know?
Kelly Kennedy:Yes, yes.
Kelly Kennedy:But it's not.
Kelly Kennedy:It doesn't come easily to everybody.
Kelly Kennedy:I think that's the challenge, right, Is that you almost need something to help you to take that next step.
Kelly Kennedy:For me, it was starting my business, right?
Kelly Kennedy:And eventually starting the show and seeing the success of the show over time.
Kelly Kennedy:Obviously, though, when you start any new venture, you have no idea how it's going to go.
Kelly Kennedy:Like, dude, I started this show in my basement talking to the wall, thinking, who in the world is going to listen to a show on business development?
Kelly Kennedy:Turns out a lot of people, but I couldn't have known that at the time, right?
Kelly Kennedy:But it really was.
Kelly Kennedy:It was those little motivations along the way.
Kelly Kennedy:You talk about communicating with your audience, man.
Kelly Kennedy:The audience of the business development podcast has been so motivating.
Kelly Kennedy:They're amazing individuals.
Kelly Kennedy:We have a rockstar listenership to this show and they're so awesome.
Kelly Kennedy:And they'll reach out and they'll say, hey, we implemented the things you chatted about and we've experienced amazing success.
Kelly Kennedy:Thank you.
Kelly Kennedy:I just got into business development.
Kelly Kennedy:I heard this show, and my gosh, I got the job that I've been trying for, right?
Kelly Kennedy:And it's things like that really help me.
Vladimir Botswadze:And Kelly, one thing, one thing that contributed to my success is that I'm a giver, not a taker.
Vladimir Botswadze:You know, so many people nowadays are takers, not givers.
Vladimir Botswadze:So we need to give Something before we take.
Vladimir Botswadze:Right, we need to give.
Vladimir Botswadze:So I expect.
Vladimir Botswadze:I expect nothing in return.
Vladimir Botswadze:You know, when I give, I give.
Vladimir Botswadze:I don't expect anything in return, you.
Kelly Kennedy:Know, but it sure is nice when people reach out and let you know that the work you're doing is appreciated, isn't it?
Vladimir Botswadze:Absolutely.
Vladimir Botswadze:Absolutely.
Vladimir Botswadze:You know, I love when people connect with me and they email me that, they watch my keynotes, they watch my podcast appearances, they read my magazine interviews, and I mean, they started following me on Twitter and I made a difference in their lives.
Vladimir Botswadze:You know, it is a big compliment.
Vladimir Botswadze:It is my biggest success.
Vladimir Botswadze:Of course, it is great to be a judge at the Webby Awards, to be a mentor at techstars, to be a guest speaker, and to be number one in the world.
Vladimir Botswadze:But when I receive emails that I made a difference, that I create content consistently, Kelly, this is a bedrock of my growth because I blog, I have my medium, Twitter, LinkedIn, YouTube, I have been a guest on podcast.
Vladimir Botswadze:You know, so I never played for Real Madrid or I never been a celebrity or politician or.
Vladimir Botswadze:I mean, but.
Vladimir Botswadze:But I have told my stories through Twitter and social media channels, you know, and social media and Twitter is what has put me on the global map.
Kelly Kennedy:You know, well, you know, it's not too late to be a celebrity or a politician.
Kelly Kennedy:You can start anytime.
Kelly Kennedy:I don't know, though.
Kelly Kennedy:I don't know if it's what is cracked up to be.
Vladimir Botswadze:You know, I have been featured.
Vladimir Botswadze:I have been featured.
Vladimir Botswadze:I have been featured in Forbes, Business Insider, Bloomberg, Yahoo.
Vladimir Botswadze:Finance magazines, and I don't have a degree from Harvard University.
Vladimir Botswadze:I never.
Vladimir Botswadze:I have never played for.
Vladimir Botswadze:For Chelsea or Barcelona or Bayern Munich.
Vladimir Botswadze:I never played.
Vladimir Botswadze:But I never been a politician or.
Vladimir Botswadze:But.
Vladimir Botswadze:But social media, I have been.
Vladimir Botswadze:I have told my stories to social media and it has made all the difference, you know, amazing.
Kelly Kennedy:And yeah, you were so ahead of the curve.
Kelly Kennedy:And you're right.
Kelly Kennedy:You've had incredible success growing your following.
Kelly Kennedy: nal branding as it applies in: Kelly Kennedy:And me and you both know everything has changed, but let's chat with them today.
Kelly Kennedy:You've had incredible success creating a following, becoming an influencer, making a pretty damn big global impact.
Kelly Kennedy:What kind of advice would you give to people who haven't taken a single step on that direction yet, but, you know, are recognizing they may need to.
Vladimir Botswadze:Well, you know, I think that it's all about consistency, curiosity, telling your story, providing value, giving first and expect nothing, expecting nothing in return.
Vladimir Botswadze:Because, you know, every time now I meet new people, they all about taking, taking, taking, you know, I mean, they don't provide value and they are asking something in return, you know, So I think we need to create content.
Vladimir Botswadze:So our content is supposed to provide value.
Vladimir Botswadze:That opens up so many doors, you know, it builds great content, builds relationships, builds bridges.
Vladimir Botswadze:You know, in my world, a great content creation has built bridges, you know, with entrepreneurs, keynote speakers, mentors.
Vladimir Botswadze:I am followed, for example, by Grant Cardone.
Vladimir Botswadze:I mean, incredible that I am followed by Grant because I created great content because I sent 130,000 tweets.
Vladimir Botswadze:I have posted more than 60,000 times on Instagram, I have my medium, I documented my journey, I have had my active presence on medium, on Blogger, on WordPress, on Tumblr, you know, so I put my eggs into different baskets, you know, so nowadays when you do your mba, those marketing professors teach you to put all your eggs into one basket, which is a big mistake, I believe.
Vladimir Botswadze:I believe putting my eggs into different baskets, you know, I think it is, it makes all the difference, you know, So I think also what has contributed to my success is that we need to start networking.
Vladimir Botswadze:You know, we need to start networking.
Vladimir Botswadze:We need to say hello.
Vladimir Botswadze:I think when someone mentions you on Twitter, it means that, it means handshake for me.
Vladimir Botswadze:You know, someone is shaking a hand also you have to shake your hand, shake their hand as well, you know.
Vladimir Botswadze:So to me, social media is a reactionary business.
Vladimir Botswadze:It is all about listening and responding, you know, listening and responding.
Vladimir Botswadze:And as I say, it's like Twitter is like a cocktail party.
Vladimir Botswadze:So you have to break the ice, mix with people, jump into conversations.
Vladimir Botswadze:And I think no barriers on Twitter, for example, LinkedIn, Facebook, Instagram, the rest of channels have barriers, you know, for example, if I don't know anybody, I can't send Facebook requests, right?
Vladimir Botswadze:Because if I don't know them personally.
Vladimir Botswadze:But on Twitter, no barriers, Kelly, no barriers.
Vladimir Botswadze:You know, people realize nowadays, people complaining that like Twitter is a toxic social media network, you know, but Twitter is the only social media network left that prioritizes human connection.
Vladimir Botswadze:You know, the rest of social media channels are, are content push out platforms, you know, but social, Twitter is the only channel for me that prioritizes human connection.
Vladimir Botswadze:Human connection, you know, So I think that Twitter now has more than 600 million users and wow.
Vladimir Botswadze:And 300 and 350,000 tweets sent per minute.
Vladimir Botswadze:350,000 tweets sent per minute.
Vladimir Botswadze:You know, so I think that what is happening nowadays.
Vladimir Botswadze:Incredible, right?
Vladimir Botswadze:I have witnessed that people, incredible open minded entrepreneurs build multibillion dollar startups, unicorns through Twitter, through communicating with their audience.
Vladimir Botswadze:Glossier is a great example because Emily Weiss started as a blogger and she built a billion dollar cosmetic brand.
Vladimir Botswadze:I think you can build a billion dollar business through blogging and connecting with consumers on social media.
Kelly Kennedy:Wow, wow, wow.
Kelly Kennedy:So what you're ultimately saying is that business has completely changed.
Vladimir Botswadze:Completely changed.
Vladimir Botswadze: list since: Vladimir Botswadze:52% of organizations disappeared, Kelly, you know, because they are boardroom centric, not consumer centric, you know, because they don't listen to their consumers.
Vladimir Botswadze:You know, and this is a big mistake as big mistakes that Blockbuster made that they were boardroom centric and did not buy Netflix for $50 million and they were ignoring the fourth industrial revolution.
Vladimir Botswadze:They went out of business.
Vladimir Botswadze:You know, and we know that Nokia lost market share, BlackBerry lost market share, Kodak lost market share.
Vladimir Botswadze:Why?
Vladimir Botswadze:Because agility is everything.
Vladimir Botswadze:Speaking speed, it's no longer about big or small.
Vladimir Botswadze:It's all about fast versus slow, you know.
Vladimir Botswadze:So our industry has many Davids that surpass Goliath because Goliath is slow, David's fast.
Vladimir Botswadze:So speed is everything, you know, and.
Kelly Kennedy:Kind of what you're suggesting is that in order for companies to survive at this point, they really need to be able to pivot on a dime.
Kelly Kennedy:You can't be this billion dollar organization doing things the same way you always did.
Kelly Kennedy:You need to find ways to create efficiencies so that you can be more agile, quicker and frankly keep up with these smaller players who are able to spin on a dime.
Vladimir Botswadze:Absolutely.
Vladimir Botswadze: rue strategies that worked in: Vladimir Botswadze: attended a business school in: Vladimir Botswadze:You know, you have to, I mean you have to keep up with the latest trends in technology.
Vladimir Botswadze: inesses prioritize, Kelly, by: Vladimir Botswadze:Cognitive skills, self efficiency, technology and working with others.
Vladimir Botswadze:You know, the first, according to the World Economic Forum, the first skill is analytical thinking, which is cognitive skill.
Vladimir Botswadze:Second skill is creative thinking, which is a cognitive skill.
Vladimir Botswadze:Third skill is AI and big data, which is technology skill.
Vladimir Botswadze:The fourth skill is leadership and social influence, which is working with other skills.
Vladimir Botswadze:Then fifth, resilience, flexibility and agility, which is self efficiency, you know, then six, curiosity and lifelong learning, which is self efficiency.
Vladimir Botswadze:Seven, technological literacy, which is technology skill.
Vladimir Botswadze:Eight, number eight, design and ux, which is a technology skill.
Vladimir Botswadze:Number nine, motivation, self awareness, which is self efficiency.
Vladimir Botswadze:And last but not least, empathy and active listening, which is working with others skill.
Vladimir Botswadze:So just imagine that you need cognitive skills, you need technology skills, also self efficiency and also you need to be able to work with others in the digital age, you know, work with so these skills that leadership and social influence.
Vladimir Botswadze:Then motivation, self awareness and empathy and active listening, you know.
Vladimir Botswadze: skills by: Vladimir Botswadze:I would also add to this list if I, if I were a member of the World Economic Forum, I would, I would offer my insight that long term thinking should have been added to this skill because I think long term thinking is also very important because so many people think short term, medium term, but not only few tiny minority of people think in the long term like Jeff Bezos, because Jeff Bezos is a long term thinker and I think customer centricity, long term thinking, reinvention, constant reinvention, you know, because many people stand still, they don't reinvent themselves, but Amazon reinvents itself.
Vladimir Botswadze:I think reinvention is very important, you.
Kelly Kennedy:Know, so when we're thinking long term thinking, I like that, I like that a lot.
Kelly Kennedy:I think some of the challenge in that though, Vladimir, is that most companies can't see what's coming.
Kelly Kennedy:So like, in my experience, some of the biggest things that have changed my world, I could have never seen them coming.
Kelly Kennedy:Like, you know, I didn't know three years ago that I was going to start a podcast.
Kelly Kennedy:And I couldn't have known when I started the podcast that it would be as successful as it is today.
Kelly Kennedy:I hoped it would be and it's great that it is.
Kelly Kennedy:And obviously I did a lot of work in the meantime to do as best as I could to make sure that I was consistent, that I was showing up, that I was providing value.
Kelly Kennedy:All the things you spoke about.
Kelly Kennedy:Yes, but I could, it still could have failed, right?
Kelly Kennedy:It still could have bombed.
Kelly Kennedy:There could have been, you know, 80 other podcasts that were better and whatever, that's what happens.
Kelly Kennedy:What I'm suggesting is I think companies want to be long term thinkers, but I think that it can be almost impossible to see the opportunities that are going to come their way.
Kelly Kennedy:So can you maybe like elaborate on how companies can get better at long term thinking and maybe create a more accurate future?
Vladimir Botswadze: ll, I think if nowadays, from: Vladimir Botswadze: billion by: Vladimir Botswadze:And 28 of companies use AI for marketing purposes.
Vladimir Botswadze:Only 12% of companies use AI for content creation.
Vladimir Botswadze:Only 12%, 44% of organizations use AI to lower operational costs.
Vladimir Botswadze: % of global workforce by: Vladimir Botswadze:You know, so according to the World Economic Forum, 85 million jobs will be replaced by AI next year.
Vladimir Botswadze:Next year, Wow.
Vladimir Botswadze: trillion by: Vladimir Botswadze:And nowadays 77 people use a service or device that is AI powered.
Vladimir Botswadze: r use cases for businesses in: Vladimir Botswadze:And customer service, customer service AI replaces customer service representatives as 61%.
Vladimir Botswadze: I automation in their role in: Vladimir Botswadze:You know, second is hyper personalization.
Vladimir Botswadze:It is 92% of companies are using AI driven personalization to drive growth.
Vladimir Botswadze:And last is automated processes.
Vladimir Botswadze: to be completely automated by: Vladimir Botswadze:And I believe that over 60% of business owners believe that AI will improve customer experience.
Vladimir Botswadze:You know, of course AI is creating jobs and also replacing jobs, which is very important to understand that of course millions of jobs are going to replace, as I met, as I noticed Kelly, copywriters, bloggers, I mean marketers are losing their jobs.
Vladimir Botswadze:You know, 41%, 41% of code on GitHub has been written by generative AI.
Vladimir Botswadze:Just imagine that coders are losing their jobs, you know, because of generative AI.
Vladimir Botswadze:Even influencers.
Vladimir Botswadze:Influencers are going to lose their jobs in the future because generative AI is going to generate influencers.
Vladimir Botswadze:Just imagine, you know.
Kelly Kennedy:Yeah, yeah.
Kelly Kennedy:They don't make mistakes.
Kelly Kennedy:Say they already.
Kelly Kennedy:They know what buttons to push.
Vladimir Botswadze:So.
Vladimir Botswadze:Kelly.
Vladimir Botswadze:So I would say, to boil my point down, I would say that building emotional connection with the world is the only sustainable competitive advantage.
Vladimir Botswadze:Emotional connection.
Vladimir Botswadze:Because if I have an emotional connection with the world, my I will be still sought after.
Vladimir Botswadze:And if I see that millions of people are losing their jobs, I will not be replaced by AI because I have this emotional attachment to the world because I will be still out after because this world loves picking my brain, you know?
Kelly Kennedy:Well, what if they make an AI bot of you and then they download your information?
Kelly Kennedy:Then you might be out of the job too.
Vladimir Botswadze:Kelly, Kelly, AI's downside is emotional intelligence, you know.
Vladimir Botswadze:Yeah, yeah.
Vladimir Botswadze:It is our advantage.
Vladimir Botswadze:It is our advantage.
Vladimir Botswadze:Emotional intelligence, as I mentioned, that this curiosity, flexibility, motivation, lifelong.
Vladimir Botswadze:It is our advantage.
Vladimir Botswadze:So we need to capitalize on soft skills to surpass AI and to remain competitive and to stay ahead of the car, you know?
Kelly Kennedy:Yeah, yeah, No, I agree completely.
Kelly Kennedy:It's so funny because, you know, for years I've been talking about it's important to build real relationships, to be authentic, to be human.
Kelly Kennedy:And what you're saying is not only is it like, it's something you need to do, it's something that you are going to have to do to just exist and compete in the next phase of the business world.
Vladimir Botswadze:Yes, of course.
Vladimir Botswadze:Authenticity is very important because if I detect someone is not authentic, I dissociate myself with them because I want to be surrounded by authentic, real leaders.
Vladimir Botswadze:So I think that I have gone from 0 followers to 57,000 followers on Twitter because of patience, because I was tracking my progress from month to month.
Vladimir Botswadze: in: Vladimir Botswadze: ey put the kibosh on cloud in: Vladimir Botswadze:But in four years, I was curious, driven, motivated to create content and to have my presence across several social media channels.
Vladimir Botswadze:And cloud was measuring my influence on social media, you know.
Kelly Kennedy:Yeah, yeah, man.
Kelly Kennedy:Like, this really has me thinking, Vladimir, like, there's a lot of, like, people in VP positions that have just held that position forever.
Kelly Kennedy:That's where they've been.
Kelly Kennedy:They haven't focused much time on social media because they go to work every day.
Kelly Kennedy:You know, they might have very High level executive positions, but they haven't taken those steps to create an outward face of them.
Kelly Kennedy:You know, they're well known within their organizations, but to the world, to the social world, they might as well be invisible.
Kelly Kennedy:What you're kind of saying is like, man, they're going to be in some serious trouble if they don't make some changes asap.
Vladimir Botswadze:Side building A side hustle Kelly building.
Vladimir Botswadze:Because I was, I started working from 7pm to 2am you know, so I think when there, when there is a way, there is a way, right?
Vladimir Botswadze:So let.
Vladimir Botswadze:We need to fish where the fish are and respect the fish.
Kelly Kennedy:My gosh.
Kelly Kennedy:Yeah, it's a brave new world, man.
Kelly Kennedy:And I really appreciate you chatting about it.
Kelly Kennedy:I guess one of the questions that I have for you is if you had to go and do it over again, right?
Kelly Kennedy:If you had to go in and build your following all over again.
Kelly Kennedy:Because like, to me, that's what I think is the meat and potatoes of this conversation.
Kelly Kennedy:Yes, we have a bunch of people who are not building a personal brand.
Kelly Kennedy:Heck, we have CEOs who are not building a personal brand.
Kelly Kennedy:They haven't needed to.
Kelly Kennedy:But now you're saying, wake up, you need to build a personal brand.
Kelly Kennedy:And they're thinking crap like do I need to hire somebody to help me with this?
Kelly Kennedy:Like how do I do this?
Kelly Kennedy:If you had to do it from square one, step by step, what are the steps that you would take?
Vladimir Botswadze:Well, I think start small, build gradually, show patience, never stop learning.
Vladimir Botswadze:Active daily learning is everything.
Vladimir Botswadze:Active daily learning then I mean build your authority.
Vladimir Botswadze:Because I have gone from the ninth page to the first page when you Google Digital marketing keynote speaker.
Vladimir Botswadze:Because why?
Vladimir Botswadze:Because if I earn someone's trust on podcast or magazine or somewhere, somewhere else, I'm also earning Google's trust, right?
Kelly Kennedy:Yes.
Vladimir Botswadze:Because I never worked on SEO, right?
Vladimir Botswadze:I never worked.
Vladimir Botswadze:But it is a very competitive world nowadays.
Vladimir Botswadze:They are investing millions of dollars in building their personal brands.
Vladimir Botswadze:But I was on a short string budget.
Vladimir Botswadze:I only had $5,000, but I was building my personal brand from my heart.
Vladimir Botswadze:It has made all the difference.
Vladimir Botswadze:I was building my personal brand from my heart.
Vladimir Botswadze:But so many people building their personal brands from their head.
Vladimir Botswadze:I was building my personal brand from my heart because there are only a few people who build their personal brand from their heart because they love what they do, they are passionate, they tell their stories and they work 16 hours a day.
Vladimir Botswadze:So I work 16 hours a day to drive such transformational results.
Vladimir Botswadze:So I embrace self education and I'm all About momentum oriented.
Vladimir Botswadze:Kelly and I believe that if I can do it, anybody can do it.
Vladimir Botswadze:So you can turn all the tables.
Vladimir Botswadze:And we need to move forward constantly.
Vladimir Botswadze:We should never look back.
Vladimir Botswadze:And looking back is a big mistake.
Vladimir Botswadze:We should always move forward.
Vladimir Botswadze:We should always choose optimism.
Vladimir Botswadze:We should bear in mind that there is always light at the end of the tunnel and constant dropping wears away a stone.
Vladimir Botswadze:So believe in persistence.
Vladimir Botswadze:And nothing great comes easy, you know, I mean, you have to push yourself all the time and also be audio centric, listen to your consumers, you know, provide value, position your brand as a media company, you know, become the greatest publisher of information.
Vladimir Botswadze:Become the greatest publisher of information.
Vladimir Botswadze:Because I don't have much resources, I don't have audio engineer, I don't have video engineer, but I had my iPhone x.
Vladimir Botswadze:I recorded 45 videos through my iPhone X for free.
Vladimir Botswadze:I uploaded to YouTube for free.
Vladimir Botswadze:Thousands of people watch my videos.
Vladimir Botswadze:I told my story with passion, with drive, determination.
Vladimir Botswadze:They believed in me.
Vladimir Botswadze:Seeing is believing.
Vladimir Botswadze:So when the world sees what I'm doing, they believe in me.
Vladimir Botswadze:They work with me.
Vladimir Botswadze:I build trust.
Vladimir Botswadze:So building trust is one of the, the biggest achievements in business.
Vladimir Botswadze:I want to build trust with my audience, you know, because I want to be authentic, you know, because I want to help them, you know, I want to retweet them, I want to support their journey, you know, I want to, I want to, I want to show them that anyone can achieve success, you know, Anyone can achieve success, you know, so it is all about playing.
Vladimir Botswadze:Everyone should have the same chain.
Vladimir Botswadze:Meritocracy, meritocracy.
Vladimir Botswadze:Everyone should stand the same chain to succeed, you know?
Kelly Kennedy:Yes, yes.
Kelly Kennedy:But, but you and me both know, the people who get in first go the furthest, right?
Kelly Kennedy:And so I think one of the big takeaways today needs to be if you're hearing this show and you haven't taken any steps to create a personal brand.
Kelly Kennedy:And I'll tell you, I've had plenty of interviews at this point with incredibly successful people across the gamut through hr, marketing, sales, all, all arrows are pointing the same way.
Kelly Kennedy:All arrows are pointing in 20, 24 and beyond.
Kelly Kennedy:Personal brand is not no longer an option.
Kelly Kennedy:It is absolutely critical to your longtime success.
Kelly Kennedy:If you haven't taken, you have to, you have to start today.
Kelly Kennedy:And you know, like Vladimir saying, start small.
Kelly Kennedy:You, all of you have a cell phone in your pocket that takes video.
Kelly Kennedy:Start taking some video.
Kelly Kennedy:Put something out there.
Kelly Kennedy:Start putting a little bit of yourself into the world every day and watch it change.
Kelly Kennedy:Because mark my words, my Platform is this podcast.
Kelly Kennedy:Right.
Kelly Kennedy:But I could have never known how far this podcast would reach.
Kelly Kennedy:I think you will be surprised at how far your content will go.
Vladimir Botswadze:Well, I hope so, because if content moves.
Vladimir Botswadze:If content moves, it means that you are moving in the right direction.
Vladimir Botswadze:So we need to move our content forward.
Vladimir Botswadze:Right, Kelly?
Vladimir Botswadze:We need to move our content forward.
Vladimir Botswadze:And my tweets reached 40 million people on Twitter at no cost because I never spent on dollars.
Vladimir Botswadze:But I think that nowadays Elon Musk is improving Twitter and I'm sure that it will move forward.
Vladimir Botswadze:And I mean, Twitter was standing still for many years while Instagram was reaching new heights.
Vladimir Botswadze:Right.
Vladimir Botswadze:And Facebook and the rest of channels.
Vladimir Botswadze:But I believe in Elon Musk's vision.
Vladimir Botswadze:And I think Elon Musk personal brand is a brand, Right?
Vladimir Botswadze:Yep.
Vladimir Botswadze:Just imagine, Kelly, that Tesla does not have an advertising department, you know?
Kelly Kennedy:Well, that's it.
Kelly Kennedy:More people know Elon Musk than know Tesla.
Kelly Kennedy:So I think his personal branding has been on point.
Vladimir Botswadze:Exactly, exactly.
Vladimir Botswadze:And just imagine that Tesla brand value.
Vladimir Botswadze:What is brand.
Vladimir Botswadze:How much is a brand value of Tesla nowadays?
Vladimir Botswadze:$71 billion.
Vladimir Botswadze:$71 billion.
Vladimir Botswadze:And how much those traditional automakers are worth, you know, like Mercedes Benz, BMW.
Vladimir Botswadze:30 billion, 23 billion, you know.
Kelly Kennedy:Yeah, yeah.
Vladimir Botswadze:Because they continue, those traditional automakers, Mercedes Benz, Mercedes Benz spends $945 per car on advertising.
Vladimir Botswadze:Tesla spends $0.
Kelly Kennedy:Wow.
Kelly Kennedy:And you're saying it's all because the leader has built such an incredible personal brand, they don't even have to.
Vladimir Botswadze:Yes, exactly.
Vladimir Botswadze:Personal, personal brand is a brand nowadays.
Vladimir Botswadze:And if people, if people want to live in their ivory towers, I'm seeing.
Vladimir Botswadze:Because they are going out of business, you know.
Kelly Kennedy:Wow.
Kelly Kennedy:Wow.
Kelly Kennedy:Well, you know, it's a new world.
Vladimir Botswadze:It's a new world.
Vladimir Botswadze:And I think that this community, this community, Kelly, that Elon Musk, that every follower of Elon Musk is a brand advocate, brand ambassador.
Vladimir Botswadze:They sharing Tesla's photos.
Vladimir Botswadze:It spreads like wildfire.
Vladimir Botswadze:And entire world knows about Tesla's products without the need of advertising, you know, so I think advertising is going away because we are in the streaming economy.
Vladimir Botswadze:We watch Netflix and we watch no ads.
Vladimir Botswadze:We listen to Spotify, we listen.
Vladimir Botswadze:No ads.
Vladimir Botswadze:Amazon prime, no ads.
Vladimir Botswadze:Disney plus, no ads.
Vladimir Botswadze:Audio books, no ads.
Vladimir Botswadze:Podcast, no ads.
Vladimir Botswadze:Just imagine that consumers are willing to pay extra not to consume ads, you know?
Kelly Kennedy:Yeah, yeah, no, they are.
Kelly Kennedy:They are.
Kelly Kennedy:Absolutely.
Kelly Kennedy:It's a new world and we're all having to learn how to play in it.
Kelly Kennedy:Vladimir, this has been absolutely amazing.
Kelly Kennedy:Thank you so much for joining me.
Kelly Kennedy:Today, you know, before we close out today's show.
Kelly Kennedy:I know you offer a lot of services including, including public speaking.
Kelly Kennedy:You do over a hundred global talks a year and you've done what, 50 different podcasts, but you offer other things as well.
Kelly Kennedy:Can you talk a little bit about the services that you offer and the areas you service?
Vladimir Botswadze:I'm in white, Kelly.
Vladimir Botswadze:If you check out my website, you will see so many.
Vladimir Botswadze:I mean, because I deliver my workshops, trainings, I mean, seminars, corporate meetings, different kind of talks, you know, so during my year, I'm very busy because I work, I work 40 speakers bureaus throughout the world, you know, just imagine that, how, how busy my schedule is, you know, but I provide my speaking services, my consulting services, then coaching, mentoring, teaching, you know, I'm a guest speaker to several business course.
Vladimir Botswadze:I'm a guest speaker and I think that I.
Vladimir Botswadze:It is very exhausting, exhausting journey, Kelly.
Vladimir Botswadze:Very exhausting, you know, because I sacrificed my life, I was screenplay saved to build my personal brand and I invested my last dollar into my website a few years ago.
Vladimir Botswadze:Now my website is number one on Google.
Vladimir Botswadze:I'm alongside James Collier, Jay Byer, Neil Patel among top five global gurus, and I'm also alongside Sam Altman among the world's top 21 AI speakers.
Vladimir Botswadze:So I'm moving forward.
Vladimir Botswadze:I'm very delighted, I'm very delighted that my sacrifices have started paying off, you know, amazing.
Kelly Kennedy:And I know exactly what you're talking about because we invest everything into our passion projects, right?
Kelly Kennedy:Like for me, it's this podcast and capital business development.
Kelly Kennedy:And yeah, like, I've given my heart and soul to both these things.
Vladimir Botswadze:But just imagine that your podcast will have a huge return on investments which open up so many doors and you will have so many invitations, so.
Vladimir Botswadze:So people will pick their brains, so the world will start beating your past because you have a strong personal brand and you are in a media business and you create content constantly.
Vladimir Botswadze:This is a big difference, you know?
Kelly Kennedy:Yeah, yeah, I guess.
Kelly Kennedy:But it's still hard work, right?
Kelly Kennedy:Like, there's no, there's no easy button, guys.
Kelly Kennedy:Like, there's no easy button.
Kelly Kennedy:You have to show up, you have to, you have to do the work, you have to respond, you have to be a human.
Kelly Kennedy:But just start.
Kelly Kennedy:You got to start somewhere.
Vladimir Botswadze:Yes, exactly.
Vladimir Botswadze:And as they say, big oaks grow from smaller corns.
Vladimir Botswadze:And if you start small, if you build gradually, I'm sure that you will build a bigger corn, you know?
Kelly Kennedy:Absolutely.
Kelly Kennedy:Vladimir, what's the best way for listeners to reach you?
Kelly Kennedy:If they're interested in booking some of your services.
Vladimir Botswadze:Well, they can visit me@vladimir botswasi.com I'm also open to new connections on LinkedIn.
Vladimir Botswadze:They can follow me on X formerly Twitter AdobeToSuase.
Vladimir Botswadze:Also I'm available on Instagram is Vladimir Botswade.
Vladimir Botswadze:So let's connect and build something great in the future, you know.
Kelly Kennedy:Amazing.
Kelly Kennedy:Thank you so much Vladimir for sticking with us here.
Kelly Kennedy:It's been a heck of a challenge getting this recording done, but it was well worth it.
Kelly Kennedy:This has been episode 188 of the Business Development Podcast and we will catch you on the flip side.
Host:This has been the Business Development Podcast with Kelly Kennedy.
Host: business development firm in: Host:His passion and his specialization is in customer relationship generation and business development.
Host:The show is brought to you by Capital Business Development, your business development specialists.
Host:For more we invite you to the website at www.capitalbd.ca.
Host:see you next time on the Business Development Podcast.
