Episode 180
Are You Ready for the Metaverse Revolution? A Deep Dive with QuHarrison Terry
In Episode 180 of The Business Development Podcast, Kelly Kennedy sits down with QuHarrison Terry, a trailblazing digital marketing expert, author, and co-host of CNBC’s No Retreat: Business Bootcamp. QuHarrison shares insights from his latest book, The Metaverse Handbook, providing a visionary look into how the metaverse will revolutionize business and reshape the digital landscape. As head of growth marketing at Mark Cuban Companies, QuHarrison discusses the massive shifts already taking place in technology, including NFTs, virtual economies, and how businesses must adapt to stay ahead. His deep expertise in future-thinking and digital transformation brings a fresh perspective on how Web 3.0, blockchain, and the metaverse will change not only how we interact online but how companies must evolve to remain competitive.
Kelly and QuHarrison also dive into the practical side of navigating the metaverse and digital innovation, discussing how businesses can leverage these emerging technologies to connect with new audiences, create immersive experiences, and unlock new revenue streams. Whether you're familiar with the metaverse or just hearing about it for the first time, this episode offers a thought-provoking exploration of the future of digital business, providing listeners with valuable insights and actionable takeaways on the importance of preparing for the next big shift in technology.
Key Takeaways:
1. The metaverse is not a distant future but a present reality, already influencing business, technology, and everyday interactions.
2. Businesses need to prepare for the metaverse by understanding how NFTs, virtual economies, and blockchain technology are reshaping digital commerce.
3. The metaverse is more than just virtual reality; it can be accessed from various devices like smartphones, computers, and VR headsets.
4. Digital assets like NFTs hold real value, allowing businesses to create scarcity and new revenue opportunities in digital spaces.
5. As headsets and devices evolve, user experiences in the metaverse will become more immersive and engaging, transforming entertainment and work environments.
6. Digital land and real estate will play a crucial role in the metaverse economy, creating new opportunities for digital real estate agents and entrepreneurs.
7. The metaverse will change how businesses interact with consumers, creating deeper connections through immersive experiences and digital storytelling.
8. Generative AI is key to rapidly populating and designing the metaverse, enabling more scalable and interactive virtual environments.
9. The rise of digital worlds like Roblox and platforms like Meta’s Vision Pro demonstrate that younger generations are already fully immersed in metaverse-like experiences.
10. Companies that don’t start exploring the metaverse now risk being left behind as technological advancements accelerate and digital interactions evolve.
Unlock the Growth You Deserve
Your business has incredible potential, and I’m here to help you tap into it. Together, we’ll explore strategies that are customized to your unique goals, empowering you to create lasting success. Let’s take the next step in your journey and transform your vision into reality. Ready when you are—start your transformation today at [Capital Business Development Coaching](https://kelly-kennedy-f640.mykajabi.com/capital-business-development-coaching).
Links referenced in this episode:
Transcript
Welcome to Milestone, episode 180 of the Business Development podcast.
Host:And today we're chatting with the co host of CNBC's no retreat business Boot Camp, Q.
Host:Harrison Terry.
Host:And we're chatting all about his latest book, the Metaverse Handbook.
Host:Stick with us, you are not going to want to miss this episode.
Kelly Kennedy:The great Mark Cuban once said, business happens over years and years.
Kelly Kennedy:Value is measured in the total upside of a business relationship by how much you squeezed out in any one deal.
Kelly Kennedy:And we couldn't agree more.
Kelly Kennedy:This is the business development podcast, based in Edmonton, Alberta, Canada and broadcasting to the world.
Kelly Kennedy:You'll get expert business development advice, tips and experiences, and you'll hear interviews with business owners, CEO's and business development reps.
Kelly Kennedy:You'll get actionable advice on how to grow business brought to you by Capital Business Development Capitalbd, CA.
Kelly Kennedy:Let's do it.
Kelly Kennedy:Welcome to the Business Development podcast and now your expert host, Kelly Kennedy.
Host:Hello.
Host:Welcome to episode 180 of the business development podcast and on today's milestone episode, we bring you none other than Q.
Host:Harrison Terry.
Host:Hugh Harrison is a trailblazing digital marketing expertise, author and entrepreneur renowned for his innovative contributions to the tech industry.
Host:As the head of growth marketing at Mark Cuban Companies, a leading venture capital firm in Dallas, Texas, Hugh Harrison plays a pivotal role in shaping marketing strategies for a diverse portfolio of companies.
Host:His career is marked by groundbreaking achievements, including co founding 23 Veevee and the world's first digital art marketplace powered by blockchain and leading marketing at Redux, where he specializes in lead acquisition and content marketing.
Host:An influential voice in technology, he has co authored seminal works such as the NFT Handbook and the Metaverse Handbook, innovating for the Internet's next tectonic shift, guiding readers through the complexities of emerging digital landscapes.
Host:Hugh Harrison's expertise extends far beyond the written word to the screen and stage.
Host:As the co host of CNBC's no retreat business boot camp, he helps businesses overcome challenges through transformative experiences at Joe Desina's elite Vermont training facility.
Host:His thought leadership has earned him features on CNN, Huffington Post and Forbes, and he has captivated audiences at CES, south by Southwest and TEDx.
Host:Recognized four times as a LinkedIn top voice in tech, Hugh Harrison Terry is not just a marketer, but a visionary shaping the future of digital interaction.
Host:His work transcends traditional boundaries, pushing the limits of what's possible in the metaverse and beyond.
Host:Hugh Harrison it's an honor to have you on the show today.
Q Harrison Terry:Yo, what's good?
Q Harrison Terry:What's good man?
Q Harrison Terry:It's a pleasure to be here.
Q Harrison Terry:You know, the Kelly Kennedy show, this is, this is a big deal.
Q Harrison Terry:I hear your voice all the time.
Q Harrison Terry:It's like, it's weird.
Q Harrison Terry:I'm in the podcast and I'm hearing you give the intro, and I'm like, man, I've heard him give that same intro before.
Q Harrison Terry:It's pretty good.
Q Harrison Terry:You've got that dialed in, man.
Host:Dude, it's an honor to have you on the show, man.
Host:Like, I was so surprised when I reached out to you and your immediate response was, I love the show.
Host:I was like, what?
Host:You listen?
Q Harrison Terry:I mean, dude, it's a small world.
Q Harrison Terry:Like, there's not that many people that are consistent.
Q Harrison Terry:Like, so you talked about being at 180 shows.
Q Harrison Terry:Do you understand what that takes?
Q Harrison Terry:I mean, I know you do about two shows a week, so even still, you've been at it for almost two, a little.
Q Harrison Terry:A little over two years.
Q Harrison Terry:I mean, that takes dedication, man.
Q Harrison Terry:This is not an easy thing to do to produce a podcast.
Q Harrison Terry:I've been there myself, and I know that, you know, you've got to have a crazy rigorous schedule not only for yourself, but then your family and then also your business.
Q Harrison Terry:So hats off to you.
Q Harrison Terry:It's a pleasure to be here on the hundredth and eighties show.
Q Harrison Terry:And, like, of course, if you hit me up and you've got a show and it's good, I'm going to be like, yo, yeah, I love the show.
Host:I just.
Host:I think it's crazy because, dude, when I started the business development podcast, talking literally in my basement at the time to a wall, I was like, who in the world is going to listen to this show?
Host:Just some guy coming on and talking business development twice a week.
Host:Like, is anyone even going to give a shit?
Host:And to honestly have an impact worldwide and, you know, even to someone like you, as influential as you, to be able to reach back and say, dude, I've heard your show and I love it, man.
Host:It's like, it's unbelievable.
Q Harrison Terry:It really is, man.
Q Harrison Terry:Well, hats off to you, man.
Q Harrison Terry:I think that you just, let's just keep it going.
Q Harrison Terry:You know, this is the, this is just the beginning of something that is probably going to be much bigger, because every time you do this show, not only do your hosting skills improve, but also your, your connections and your world horizons.
Q Harrison Terry:And, you know, I'm sure you, you've, you've learned this when you do a podcast.
Q Harrison Terry:Uh, it's almost like going to college all over again.
Q Harrison Terry:You say these are almost like mini lectures and then being able to talk to people and build that relationship.
Q Harrison Terry:Some people you're never going to talk to again because they were just like, hey, you know, I learned what I learned.
Q Harrison Terry:They were just on our soapbox.
Q Harrison Terry:They use my podcast to sell something.
Q Harrison Terry:But then some people you're going to do business with and others you're going to, like, learn from, and they might have a mentor mentee relationship, all different types of things.
Q Harrison Terry: ng about, I think podcasts in: Q Harrison Terry:Because if there's no other form where I can come and talk to somebody and also have their tribe or their audience listen to my thoughts and challenge my thoughts, right?
Q Harrison Terry:It's not just a collective, like, oh, everything he said was great.
Q Harrison Terry:There's some times where you have some people on and you're like, man, that guest wasn't our best guess, but it strengthened your own opinion or your own perspective of the world because you're like, okay, I don't necessarily agree with everything, but at least I got a chance to see the other side.
Host:Yeah, yeah, no, dude.
Host:And, you know, talking about the power of connection and really that's kind of what we're going to be talking about today.
Host:Like, so much of what we're talking about today is the power of connection.
Host:But I could have never imagined the doors that would have opened from Kelly talking to a wall in his basement and putting himself out there.
Host:Like you said, like, the odds of me and you running into each other on the street are like zilch.
Host: We live like probably: Q Harrison Terry:I mean, it happened at a conference, right?
Q Harrison Terry:But then, now, like, in a world of conferences, it's.
Q Harrison Terry:There's so many of them that like, you know, we don't all go to the same conference.
Q Harrison Terry:Like ten years, 20, like, even say, 15 years ago, we'd all go to ces, we'd all go to like, the big health tech conferences.
Q Harrison Terry:But now there's like so many niche conferences.
Q Harrison Terry:Even if you're a marketer, right?
Q Harrison Terry:Like, it doesn't even matter what type of marketing.
Q Harrison Terry:There's video marketing conferences, there's event marketing conferences, there's like social media marketing conferences.
Q Harrison Terry:If you were into business development, you know, the whole concept of networking has changed quite a bit because LinkedIn, I know it sounds, you know, a little archaic now.
Q Harrison Terry:Cause there's so much more than LinkedIn.
Q Harrison Terry:But, like, think about the world where collecting the business card actually mattered.
Host:Yeah.
Q Harrison Terry:Now it's like, I actually feel.
Q Harrison Terry:I think I still carry some business cards because I go to conferences and everybody has the damn QR code, and they're like, scan my code.
Q Harrison Terry:Scan my code.
Q Harrison Terry:Imagine, like, imagine being a human, bro, and having, like, a barcode and, like, just like, this book.
Q Harrison Terry:Like, just scan my.
Q Harrison Terry:Scan right here, man.
Q Harrison Terry:Scan right here.
Q Harrison Terry:You want.
Q Harrison Terry:You want some of me?
Q Harrison Terry:Scan right here.
Q Harrison Terry:That's really.
Q Harrison Terry:What.
Q Harrison Terry:Have you been to a conference lately?
Host:Yeah.
Host:Well, that.
Host:That's where it's going.
Host:I agree.
Host:But you know what?
Host:You're right.
Host:You kind of.
Host:You kind of touched on something.
Host:I think now to stand out, you have to go back.
Host:Like, there's a certain level.
Host:I do that, too.
Host:I totally do that, too.
Q Harrison Terry:You got this.
Host:I do.
Q Harrison Terry:This is weird.
Host:I got the little girl.
Q Harrison Terry:We carry around a barcode, but on.
Host:The front, I still have a regular business card with, like, my picture on it and stuff.
Host:Like, I mix the worlds, man.
Host:I mix the worlds.
Host:You gotta.
Q Harrison Terry:I have it because, you know, you have to have it.
Q Harrison Terry:But, like, it still.
Q Harrison Terry:Still is weird.
Q Harrison Terry:But not to cut you off, you were on a really good point there.
Q Harrison Terry:You were like, you know, I just think it's weird that we are.
Q Harrison Terry:Barcodes, man.
Q Harrison Terry:We barcoded ourselves.
Host:Yeah.
Host:Yeah, we did.
Host:Yeah, we did.
Host:And, you know, like, we're going to get into it today because we are going deep on the metaverse, which is something that, dude, your book opened my eyes, and I remember talking to my fiance and just saying, like, holy shit, babe, this is coming.
Host:Like, this isn't just coming.
Host:It's literally here.
Host:And I barely knew about it.
Host:It's like, I understand that there's, like, oculus and stuff, but, like, I didn't understand how deep it was, how entrenched it already is and how much money is being funneled into it until I read your book, dude.
Host:And so I want to get into that.
Host:But before we get into that today, tell us, you know, you're a serial entrepreneur.
Host:You've been doing this for an incredibly long time.
Host:You know, you are so prominent in the tech industry, frankly, you're like the futurist.
Host:You know everything that's going on before it's even before anyone else does.
Host:You know, how did you end up on this path?
Host:Who is Q Harris and Terry?
Q Harrison Terry:All right, so, yes, you covered a lot.
Q Harrison Terry:I, you know, it's funny is like, growing up, you know, I think there was always this point where, like, oh, I want to be a futurist.
Q Harrison Terry:Do I want to be a futurist.
Q Harrison Terry:And then, like, I started meeting futurists and I just wasn't that impressed.
Q Harrison Terry:So I, it's like, I don't want have any qualms with it, but it was like, it was like, to me, a futurist was someone that just sat back and like, they predicted, like, what would happen in the future, but they had like no real world experience or not all of them, but most of them don't, right?
Q Harrison Terry:So there's people that just sit on the online and they have their subspecs and it's kind of the equivalent of fantasy sports.
Q Harrison Terry:And so the problem there is, like, when you want to actually do something as a futurist, you actually have no real world knowledge of how to deploy systems at scale, how to actually get people to care about what this is versus next.
Q Harrison Terry:And, like, there's always been an emerging wave of technology that's presented in front of us, right?
Q Harrison Terry:Like we talked about the QR code.
Q Harrison Terry:QR code was here since the early two thousands.
Q Harrison Terry: It didn't catch on until: Q Harrison Terry:And it took a whole pandemic for us to realize the great value of a QR code.
Q Harrison Terry:And so if you were a futurist back in the early two thousands, you could have said, everyone's going to do it, and heck, you go to Japan.
Q Harrison Terry:They adopted the QR code in ways that was way, way more prominent than anything we had done until the pandemic.
Q Harrison Terry:And still they're quite, quite, quite, quite in the future as it relates to some of this adoption.
Q Harrison Terry:And so, like, on how I describe myself, how I think about it is, let's take it one step down.
Q Harrison Terry:I just see myself as a future thinker.
Q Harrison Terry:And every day I ask myself, what's the future?
Q Harrison Terry:And I take detailed notes and I store them in a journal.
Q Harrison Terry:That journal used to be on every note.
Q Harrison Terry:Now that journal is on everydays.
Q Harrison Terry:WTF?
Q Harrison Terry:It's open source.
Q Harrison Terry:Like, you can go right now and see what I've been thinking about since I've written the metaverse handbook.
Q Harrison Terry:And I did this for a couple reasons.
Q Harrison Terry:One, when I was young, I always did this.
Q Harrison Terry:I always said, okay, this is cool.
Q Harrison Terry:New iPod came out new, Toshiba came out, new zoom, Microsoft player, whatever.
Q Harrison Terry:I was always intrigued by technology and just kind of the state of it, but the insights don't really come from the devices themselves.
Q Harrison Terry:Yeah, the iPhone is cool, but you really learn more when you understand Jony Ives insights into why he wanted it to be a single slate of glass or everybody talks about Steve Jobs right now.
Q Harrison Terry:Jensen, Wang, Nvidia, and his whole concept of accelerated compute.
Q Harrison Terry:You learn more from actually looking at the people and you take the notes to follow their heartbeats, like the heartbeats of these emerging technology waves.
Q Harrison Terry:And they come from some of the visionary founders that we've run across.
Q Harrison Terry:And it's not always the visionary founders.
Q Harrison Terry:Sometimes it's just like a little entrepreneur or a technologist or someone that is a researcher.
Q Harrison Terry:Look at all the insights that we found with generative AI in the last couple of years.
Q Harrison Terry:And, like, you know, we were following Mustafa Sullivan way before he would go to Microsoft, right?
Q Harrison Terry:Like, I was, I was talking about that guy on my notes, like, like, for the last, like, three years, and I was like, yo, this guy's gonna be big.
Q Harrison Terry:Like, because he was doing these incredible things at DeepMind.
Q Harrison Terry:And you're like, damn.
Q Harrison Terry:Like, they figured this out at DeepMind way before anything.
Q Harrison Terry:And DeepMind was, is Google's, like, generative AI platform where they.
Q Harrison Terry:I oversimplified that, but it's where it was the, it was the inch, it was the research institute of Google where they actually would go and discover a lot of the breakthroughs that would become generative AI, what we now use known as chat, GPT, et cetera.
Q Harrison Terry:And so, like, yeah, you can see I'm passionate about this stuff.
Q Harrison Terry:I can go on and on.
Q Harrison Terry:But, you know, the simplest form of, like, the future stuff is like, I just think that, like, technology has such an instrumental impact on, or it's such an integral impact on our lives nowadays.
Q Harrison Terry:And if you don't understand it, you're kind of left behind because there's going to be somebody that does understand it come through and just show you how to do what you do better than yourself.
Q Harrison Terry:And all they did was press some buttons on a keyboard and I think, you know, for five minutes a day, if you want to, like, just go and see, you know, what was game changing about some of the innovations.
Q Harrison Terry:Cool.
Q Harrison Terry:All you got to do is just, you know, open up your device and, like, scroll.
Q Harrison Terry:It's a never been easier.
Q Harrison Terry:And so my notes are free if anybody wants them.
Q Harrison Terry:Everydays, WTF?
Q Harrison Terry:I call it a WTF, because every day I ask myself, what's the future?
Q Harrison Terry:But nowadays, most of the things that we look at from the technological element really do make you go, what the, you know, I'm not going to say the rest, but I mean, yeah, yeah.
Q Harrison Terry:I mean, you know, a lot of this stuff doesn't make sense if you just look at it from surface level, right?
Q Harrison Terry:And so that's why I named it Wtinhouse.
Q Harrison Terry:And, you know, it's been, it's been going well.
Q Harrison Terry:So we do that.
Q Harrison Terry:But that's, like, more so a hobby for me, man.
Q Harrison Terry:Like, you know, I've always been that way ever since I was a little kid.
Q Harrison Terry:Like, there's, that's, that hasn't changed.
Q Harrison Terry:And so when I think about my actual career, you know, I've always been intrigued by, like, growth as well and more so how you can, how you could grab people's attention and, you know, create, you know, shifts and not only culture, but just mass understanding.
Q Harrison Terry:And that has been something I've been a part of as far as back into, you know, I worked a little bit in the fine art world.
Q Harrison Terry:You touched a bit on that.
Q Harrison Terry:When we were selling, like, NFTs, before they were known as NFTs, was like, I was selling digital art and, like, you know, it was, wow, it was wild.
Q Harrison Terry:But, you know, we, we did that.
Q Harrison Terry:And it's crazy because you can go back now and, like, everyone can see that.
Q Harrison Terry: selling digital art in, like,: Host:It's crazy.
Host:It's crazy.
Host:Like, sorry, I'm just going to pause you there for a sec, but, like, one of the things that blew my mind from the book was, honest to God, dude, like, and I might sound like a bit of an idiot here, I didn't even know what an NFT was until I read your book and then literally realized after reading that, that, holy crap, people are spending astronomical amounts of money on digital art, on, on nfts, on tokens, on avatars.
Host:And I'm just like, how did I not know about any of this?
Host:And I know that I'm like, you were doing business, consumer of technology.
Host:You were doing like, I love new tech.
Q Harrison Terry:I love this, I love this segment here, because if I go to any crypto group, they're going to be like, oh, he's a doomer, Boomer.
Q Harrison Terry:He doesn't know anything.
Q Harrison Terry:It's like, no, you were doing business development.
Q Harrison Terry:You were doing what you said you were doing.
Q Harrison Terry:You were focused on the things you were focused on.
Q Harrison Terry:And the crypto industry is not as big as we think it is.
Q Harrison Terry:If you're in the epicenter of it, it looks humongous.
Q Harrison Terry:It looks like it's the behemoth of the year.
Q Harrison Terry:But when you actually step a step, a few steps back, you'll see that it's still a nascent industry.
Q Harrison Terry:It's still growing.
Q Harrison Terry:You know, there's some cool innovations, but, you know, it's not a problem that you don't know what an NFT is.
Q Harrison Terry:And, like, quite frankly, some of the people that think they know what an NFT is don't really even understand what an NFT is from the fundamental standpoint.
Q Harrison Terry:Like, it's just a file format at the end of the day.
Q Harrison Terry:Right.
Q Harrison Terry:I'm oversimplifying it a lot, but, like, I think sometimes oversimplification can help in that.
Q Harrison Terry:Going back to the point I was making earlier, the actual understanding, when you grab someone's attention, the understanding which they have, everyone doesn't have to understand it at a.
Q Harrison Terry:At a microscopic level.
Q Harrison Terry:Like, how many things do you actually understand at that level?
Q Harrison Terry:I'm asking you.
Host:Not many.
Q Harrison Terry:Like, we all, we all do.
Q Harrison Terry:We all understand electricity.
Q Harrison Terry:It's.
Host:No, it's magic.
Q Harrison Terry:Yeah, right.
Q Harrison Terry:Like, you know, if the light doesn't work, you know, I'm going to try to change the light bulb.
Q Harrison Terry:But at a certain point, you know, you got to call an electrician, and then maybe that electrician has to call a master electrician.
Q Harrison Terry:Maybe the master electrician has to call the manufacturer.
Q Harrison Terry:You don't know.
Q Harrison Terry:Right.
Q Harrison Terry:It's impossible for us to have such deep understanding about everything that goes on in our day to day lives.
Q Harrison Terry:And so I just look at it.
Q Harrison Terry:I'm like, okay, like, if you can oversimplify some things so people can just have a generalization that they can then transfer.
Q Harrison Terry:I think that is one of the cool things about technology and society and meme culture today is like, you can take a meme and people can understand a world event.
Q Harrison Terry:They can understand a shift in norms all off a meme.
Q Harrison Terry:In heck, we're taking memes and driving current economic growth.
Q Harrison Terry:So it's like, sometimes that oversimplification, if done properly, can still get you to the destination.
Q Harrison Terry:And again, I understand and agree with everybody that's a purist or about the fundamentals.
Q Harrison Terry:And they're saying, well, they don't understand it.
Q Harrison Terry:They don't understand it.
Q Harrison Terry:I get it.
Q Harrison Terry:But, like, a lot of people nowadays are just chasing dopamine hits, and you got to give them what they're looking for, because if you don't.
Q Harrison Terry:Tick tock with.
Host:Yeah, yeah.
Host:Sorry, dude.
Host:I didn't mean to.
Host:I didn't mean to break you there.
Host:It was just one of those things.
Host:There's like, holy cow.
Host:Like, it was mind blowing for me.
Q Harrison Terry:You're fine, man.
Q Harrison Terry:You're super fine.
Q Harrison Terry:This is, this is all good stuff.
Q Harrison Terry:I feel like we're still in the early inning, the first inning of this conversation.
Host:Oh, yeah.
Host:Oh, dude, we could have multiple conversations just given how much is here, right?
Host:Like, we talked about this before the show, but it's like, there's so much here, and we're not even going to get into the marketing side of the storytelling of your career.
Host:I was like, dude, we need to spend some time here because I think like, dude, I'm 35.
Host:Like, I'm, I'm old in the grand scheme of, like, new electronics, for sure, but it's like, I'm not that old.
Host:Like, I know enough.
Host:I feel like I try to keep up, but for me, this was so eye opening.
Host:And it's like, dude, if this is eye opening for me, this is going to be super eye opening for, you know, hundreds of thousands, if not millions of people over time.
Host:Because I don't think there's a lot of people who truly understand what the metaverse is or what's coming our way.
Host:They still look at the web and you're like, yeah.
Host:Like, I hop on there and I do what I need to do.
Host:I do my banking, I do my LinkedIn, and I get off, right?
Host:I think most people, that's the web.
Host:And it's like, holy crap.
Host:No, you go through in the book, you talk about web one, the first integration, web two, which is kind of where we are today, and then web three, which is coming.
Host:And I was just like, holy crap.
Host:I never even thought about it as an evolution.
Q Harrison Terry:Yeah, I mean, web, web three, as we think about it today, it's interesting because, again, going back to the crypto side, crypto has taken a lot of the attention, and I don't see it as, like, you know, the metaverse will definitely have some parts of it that are tied to blockchains and crypto economies because that's just, that's, I think that's just an inevitable part of it.
Q Harrison Terry:But as you've even seen today, that's not a necessity.
Q Harrison Terry:So you look at, like, apple's vision pro, and that device, like, fundamentally speaking, is kind of weird.
Q Harrison Terry:Have you used it yet?
Host:Not yet.
Q Harrison Terry:Okay, so it's weird because when you think about the Apple vision Pro, you're like, all right, we've got this device that, like, is, you know, it's heavy.
Q Harrison Terry:It's not very apple like.
Q Harrison Terry:You put it on your face, and if you can get past that, everything else is mind blowing.
Q Harrison Terry:It's literally, if you can get past the, like, the form factor that it is in today, everything else is mind blowing.
Q Harrison Terry:Because the web three, as you described it, it actually does exist.
Q Harrison Terry:And you can go into it and, like, you know, you don't.
Q Harrison Terry:We don't use.
Q Harrison Terry:We don't use.
Q Harrison Terry:We don't use our hands in the same way.
Q Harrison Terry:We don't use keyboards and mice.
Q Harrison Terry:Like, you just look at things and tap and, like, all of it comes to life and it comes into your.
Q Harrison Terry:Your purview and then, like, you can interact and, you know, apple is allowing more people to build on that.
Q Harrison Terry:And so we're starting to see what Marvel experiences are like, you know, here recently, the Marvel, the Disney plus show, what if it was like, marvel's.
Q Harrison Terry:What if.
Q Harrison Terry:You know where they take.
Host:Yeah, we saw it last weekend.
Q Harrison Terry:Okay.
Q Harrison Terry:Yeah.
Q Harrison Terry:So you have that, but now they're bringing that into Apple vision Pro.
Q Harrison Terry:So in one end, you can, like, on a regular tv or a smartphone device, you can watch the.
Q Harrison Terry:The show, or now you can put the Apple vision Pro on it.
Q Harrison Terry:You can be in the show and literally be a part of it.
Q Harrison Terry:And now you're one of the what if characters, and you can see how big Thanos is in real life.
Q Harrison Terry:It's no, it's no longer.
Q Harrison Terry:You got to go to an IMAX screen to kind of get the perspective and scale.
Q Harrison Terry:So you can just do that at the.
Q Harrison Terry:In your own bedroom or your own home.
Q Harrison Terry:And so that's cool, because as we start to build more experiences that are tied to kind of this new reality, we're going to further define what web three looks like.
Q Harrison Terry:And I think that web three, even when we wrote the book, has changed a little bit.
Q Harrison Terry:And I think it will continue to evolve because we have to see what actually sticks and what actually shifts a lot of the cultural understanding of this.
Q Harrison Terry:My favorite point here on web three, and this is the one thing that I'll touch on, is I was on Instagram, I think, last week or this weekend, and I was scrolling, and obviously, I see a lot of, like, metaverse content went out, and there was a.
Q Harrison Terry:There was metaverse church, and it was metaverse church, man.
Q Harrison Terry:It was metaverse church.
Q Harrison Terry:And what was crazy about this metaverse church was you have everybody in their costumes, and, you know, you got even half naked women.
Host:Not a difficult church outfit, eh?
Q Harrison Terry:Yeah, yeah, yeah.
Q Harrison Terry:Like, you know, like, they're out here just, you know, I'm like, half naked women in church, this is crazy.
Q Harrison Terry:Like, but in the metaverse, right?
Q Harrison Terry:Like, maybe that's not.
Q Harrison Terry:I mean, maybe that is accepted because, like, you wouldn't go to church in a bikini, but in the metaverse, I guess you could, like, because the shame?
Q Harrison Terry:Like, who's going to shame you?
Q Harrison Terry:And if so, you just mute them.
Q Harrison Terry:Like, you don't have to hear them.
Q Harrison Terry:And so, like, it sounds wild, but, like, you know, we're looking down on it and, like, saying, what?
Q Harrison Terry:Okay, yeah, there are people that are coming up through it that have been playing minecraft their whole lives, that have been playing roblox their whole lives.
Q Harrison Terry:And so digital economies and digital destinations are things that are just a natural fit for their consciousness.
Q Harrison Terry:And you have to look at that because there's more value there and then being there right now than there would be in ten years when we're trying to catch up.
Q Harrison Terry: id TikTok, let's just say, in: Q Harrison Terry:Right?
Q Harrison Terry:Like, they would obviously still care about the band, but they wouldn't be like all these lib brands that are trying to catch up and say, oh, yeah, I'm trying to get my tick tock on.
Q Harrison Terry:I'm trying to get my tick tock on.
Q Harrison Terry:It's like, you're already too late.
Q Harrison Terry:TikTok is.
Q Harrison Terry:TikTok's almost gone.
Host:Yeah, no, for sure.
Host:I think at the other side of it, too, it's like you can be early, which is, I think, kind of like where you're at, because you have such a future understanding.
Host:You've seen this coming.
Host: u were selling digital art in: Host:Like, it wasn't in the pop culture.
Host:Like you said, Covid kind of changed everything.
Q Harrison Terry:It did.
Q Harrison Terry:It changed a lot, you know?
Q Harrison Terry:And when it.
Q Harrison Terry:When it changed it, it allowed for some new understandings to be developed.
Q Harrison Terry:I think about not only the world and society, but also connection to the point of your podcast.
Q Harrison Terry:Like, I think it's amazing that we can hop on this podcast, not even be in a studio, remake content, share content, and be connected with everybody.
Q Harrison Terry:So when I say we're more connected than we ever have been, it's like the power of sharing your voice is just.
Q Harrison Terry:It's infinite now.
Q Harrison Terry:Like, you can literally go from nothing to something in near real time.
Q Harrison Terry:And because of some of these algorithms and some of the shifts in the algorithms, you now have the ability wherever.
Q Harrison Terry:If you only have 200 followers, as long as the algorithm sees it and says this could go far, you're not limited to your own reach as an individual.
Q Harrison Terry:And that was true of TikTok, that's now true of x.
Q Harrison Terry:It's probably going to be true on the meta properties, and it's going to cascade downward, I think, because there's something to be said about it.
Q Harrison Terry:Now, on the flip side, if you don't agree with that, again, I said we've never been more connected.
Q Harrison Terry:You can go into the fetty verse and the fetty versus.
Q Harrison Terry:Are you familiar with the fediverse?
Host:I am not, no.
Host:Bring us in.
Q Harrison Terry:All right, so the fediverse is, this is funny.
Q Harrison Terry:This is my first time giving this, like, live, and I want to, I don't want to simplify too much.
Host:It's not live, dude.
Host:If you, if you jumble, I will fix it.
Host:Don't you worry about it.
Q Harrison Terry:No.
Q Harrison Terry:So like, you know, the fed, I'm going to try to get it right.
Q Harrison Terry:So that way it's not too crazy.
Q Harrison Terry:Right?
Q Harrison Terry:So the fetty verse, as it stands, stands for like, you know, like a federation.
Q Harrison Terry:So that's what fed, that's where the feddy part comes from, federation and then universe.
Q Harrison Terry:So universe is like, you know, like we're all connected in one universe.
Q Harrison Terry:And the cool thing about this is the federation side is they're saying, what if there were some accords or customs that we could all just kind of have as we go about our digital ways?
Q Harrison Terry:So why do you have to have 15 social accounts?
Q Harrison Terry:Why can't you just have one username and that username be reflected?
Q Harrison Terry:So why can't, you know, when you go on your ex per se, why can't your ex content live on Instagram or live on Facebook?
Q Harrison Terry:Why do you have to repost it 15 different times?
Q Harrison Terry:Right, agreed.
Q Harrison Terry:That's probably like the easiest way to understand what the federation stands for.
Q Harrison Terry:And then obviously it gets more technical.
Q Harrison Terry:There's some blockchain elements in some cases, and there's all types of cool stuff that happens on the backend.
Q Harrison Terry:But as far as, like, actual practicality as why me and you should care about it, it's like now we have, we went from many different social profiles to one and one that's connected that where you can control the data.
Q Harrison Terry:So you can say, I don't want this information to be shown on X property, I don't want this information to be here.
Q Harrison Terry:I actually want this information to always be cross posted.
Q Harrison Terry:So you get to control that, and obviously when you get a little bit more manual control, things can get a little bit more technical.
Q Harrison Terry:But I, the funny thing is most of us already have a fettyverse account.
Q Harrison Terry:Do you know what that, what platform is using the fediverse today?
Q Harrison Terry:Google.
Q Harrison Terry:Oh, it surprisingly is not Google.
Host:What?
Q Harrison Terry:It's meta.
Q Harrison Terry:Really?
Q Harrison Terry:You heard of threads?
Host:Yeah.
Q Harrison Terry:So threads is, it's a, it's fetty versus compliant.
Q Harrison Terry:It's part of it.
Host:Okay, okay, I thought Google, because whenever I go to sign into something now, it's like, you want to sign into your Google account?
Host:I'm like, yeah, sure.
Q Harrison Terry:No, Google's just being Google.
Q Harrison Terry:They just want, they want all your data.
Q Harrison Terry:No, yeah, yeah, I know.
Q Harrison Terry:Meta, meta, many people wouldn't get that right because it's like you would have never thought.
Q Harrison Terry:But like meta in the last two to three years has made this big shift to like open source.
Q Harrison Terry:Like, you know, llama, which is their backend model for their generative AI chat, GPT like functionality, all that's open source.
Q Harrison Terry:So you can be a developer today, download their model, install it and start building.
Q Harrison Terry:And unless you have like almost a billion users, it's totally, it's totally free.
Q Harrison Terry:So, you know, like Google can't go download their models and use it without talking to meta first.
Q Harrison Terry:But yeah, you, you're all, you're any, any kid in their college dorm room, any business really, that doesn't have nearly a billion users, they can go and start building on meta.
Q Harrison Terry:And like you get all of the developer resources and ecosystems and just some of the learnings that have been had, you get to build on top of that.
Q Harrison Terry:So now we're in this world where it's kind of shifted.
Q Harrison Terry:You know, meta and Facebook and all their properties used to be kind of closed platform.
Q Harrison Terry:Yeah, they're now kind of opening it up.
Q Harrison Terry:And some of the winning content that is derived from that has been quite fascinating.
Q Harrison Terry:They've got the meta ray bans, which are kind of cool.
Q Harrison Terry:You can like create content real time.
Q Harrison Terry:First press a button, captures it, share it to your story, share with your friends, and, you know, it takes away this, you know, it creates this abstraction layer where I don't have to do this.
Q Harrison Terry:So when I travel and I go to Japan and whatnot, I press the button.
Q Harrison Terry:You know, I can still be in the moment, still see everything, and then when I miss it, I can go back on my phone and see those experiences as they happen in real time.
Q Harrison Terry:So I think that that is kind of cool.
Q Harrison Terry:And we're starting to see some of these, these companies change and shift.
Q Harrison Terry:And so when I look at it, it's like today to go back to the earlier point of why we were doing that, you know, publishers are preparing to federate their sites because the algorithm that I was talking about, how we were saying, like, the algorithms are giving you, you don't, I mean, they're giving you some lift, right?
Q Harrison Terry:You don't have to be, you don't have to have a hundred thousand followers to get lift.
Q Harrison Terry:So they're deciding it.
Q Harrison Terry:Well, that's not good.
Q Harrison Terry:If you're a publisher, you have built, you know, a brand and you have a million people, and those million people never see it.
Q Harrison Terry:Well, you know, now we do need things like the fediverse that still kind of work.
Q Harrison Terry:Like the old way where it's like, if I follow this feed, I want to see the content from this feed, not what I think the algorithm will give me.
Q Harrison Terry:And, you know, now is the early time to really go lean into, I think, the fediverse and build some understanding.
Q Harrison Terry:Like, if I was a young kid in my dorm room thinking about, like, you know, how to make an impact or how to be impressive, you know, I would start literally writing, you know, just a couple documents about what the fediverse is, make a couple presentations, put the stuff on YouTube, write some blogs, go pitch some local businesses, and like, you know, figure out how to federate someone's site and their content.
Q Harrison Terry:You know, what does it take for a musician to exist in the fediverse?
Q Harrison Terry:What does it take for an author or a publisher or a podcaster to exist in this platform and just do the work?
Q Harrison Terry:Right?
Q Harrison Terry:Like, you know, if you can create value, people will figure out a way to compensate you.
Q Harrison Terry:So I think sometimes today we get so fatuated with, like, how do I get paid?
Q Harrison Terry:How do I get paid?
Q Harrison Terry:How do I get paid?
Q Harrison Terry:Well, you get paid by adding value.
Q Harrison Terry:Like, that's never changed, right?
Host:Yeah.
Q Harrison Terry:If you show up and do good work, people will pay you.
Q Harrison Terry:Like, I mean, heck, you could, you could not even ask for it.
Q Harrison Terry:And it's like people that just go play and busk on the street, they play guitar or sing or whatever, there's people like, oh, man, this is amazing.
Q Harrison Terry:They just want to tip you.
Q Harrison Terry:So if it works for them, don't you think it works the same in business?
Q Harrison Terry:Now, some people give away this stuff for free and there's a lot of sharks out here and all that.
Q Harrison Terry:Yeah, but like, I'm telling you, there's still a lot of people that don't mind paying you, and you hear those stories day in and day out.
Q Harrison Terry:Like, you know, there are still good people in the world.
Q Harrison Terry:So, like, show up, do the work, and if you're younger in your career, we know what's coming.
Q Harrison Terry:Start to be a vessel and start to simplify this stuff and make it easier so people can approach it.
Q Harrison Terry:And, you know, if I were, if I were super young, like, again, that's where I would, that's where I would be.
Q Harrison Terry:Because it's inevitable that this shift is gonna happen.
Q Harrison Terry:And if Mark Zuckerberg already took a bet on it, you know, took all of Instagram and said, hey, I'm gonna lift it up, we're going to connect these Instagram profiles with these fetty versa profiles, but, like, call it threads and tell people it's our ex competitor.
Q Harrison Terry:Well, that's, that's cool.
Q Harrison Terry:It's great business development standpoint, but obviously, there's a nice little component there that's very convenient for him to, like, you know, now approach into a new, a new, a whole new world of social media.
Host:Yeah, yeah.
Host:And, you know, you, you touched on the fact that it's all changing.
Host:But, like, so much of this, like I said, I had never even come across, and, dude, like, I've talked to a lot of people.
Host:By the time we're doing this interview, I've probably, probably interviewed at least 80 experts in various fields, and I haven't heard one of them talk about any of this until I read your book.
Host:And I was, honestly, it's that big.
Host:Like, I'm hoping our listeners can understand how mind shifting this book is.
Host:You have to get the metaverse handbook.
Host:If you are not familiar with what is going on in the metaverse, you have to get it because it is changing.
Host:Everything is going to change.
Host:The web is going to change.
Host:The way that we interact with the world, the way we do business, it's all going to change, and probably a lot sooner than you think.
Host:Which is why I'm kind of really pinning down Q.
Host:Harrison today on this, because I think it's that critical.
Host:I think we, nobody's paying attention, and it's time to start paying attention.
Q Harrison Terry:I couldn't agree more with you.
Q Harrison Terry:And, you know, I showed the book while you were talking about it.
Q Harrison Terry:So when I was writing this, I just got off the NFT handbook, and we had finished it, and chapter nine of the NFT handbook, I touched on the metaverse because I was like, okay, if you have nfts, you have these digital files that are immutable in nature.
Q Harrison Terry:You can prove provenance and all these good things and attributes about nfts, they have to have value somewhere.
Q Harrison Terry:And I'm hard pressed to tell you that you changing your phone screen or you changing your profile picture on Twitter or xdev or any of the meta properties is going to be what the future holds.
Q Harrison Terry:And so a lot of the future thinking in that book was, I was like, if nfts exist, then they really only have value in like these metaverse worlds where, which already have value in the real world.
Q Harrison Terry:So it's like we're saying nfts don't have value.
Q Harrison Terry:And then, you know, you have all the things that happen there and like all the money that's transferred.
Q Harrison Terry:But like, you know, let's just say that was hype.
Q Harrison Terry:Then you say, okay, the metaverse doesn't have value, but then you say, hold up, hold up, hold up, hold up, hold up.
Q Harrison Terry:Some of these metaverses don't have enough people, so they don't have, you know, true economies, but a lot of them do.
Q Harrison Terry:You look at Roblox, I mean, Walmart, one of the largest companies here in the US, they have an incredible Walmart world in Roblox.
Q Harrison Terry:Wow.
Q Harrison Terry:You can go scan the aisle, shop, kids can interact, they can be there.
Q Harrison Terry:And you know, like when you go and look at the numbers for Gen Alpha, which, you know, Gen Z and Gen Alpha are like the largest components of Roblox.
Q Harrison Terry:When you look at like, who is there?
Q Harrison Terry:Walmart's a top brand.
Q Harrison Terry:Walmart, yeah.
Q Harrison Terry:Who would ever thought?
Q Harrison Terry:But then you go back, you look at it, you're like, well, damn, why is Walmart a top brand?
Q Harrison Terry:Well, okay, Mrbeast launched feastables on Walmart.
Q Harrison Terry:So that was like, that was a few years back.
Q Harrison Terry:Then you got Roblox.
Q Harrison Terry:Walmart's been with the kids the whole way through, right?
Q Harrison Terry:And so then of course, yeah, when you go look at the numbers, you see Walmart's right there.
Q Harrison Terry:You're like, I guess it makes sense.
Q Harrison Terry:And so when I look at that, it's like, okay, Walmart's there.
Q Harrison Terry:They're not selling enough teas, they're not doing anything.
Q Harrison Terry:But like, there's a lot of kids that want to buy Roblox gift cards to get the robux.
Q Harrison Terry:And I talked about that in the book, right?
Q Harrison Terry:Like those.
Q Harrison Terry:Roblox, it's a real company.
Q Harrison Terry:Roblox is not a fake company, right?
Q Harrison Terry:It's a real company, real value, billions of dollars being transacted.
Q Harrison Terry:So if there's already value there, and this is just one closed economy.
Q Harrison Terry:What happens when you open this up?
Q Harrison Terry:What happens when you start to tell people they can export their creations in one world and bring it to another?
Q Harrison Terry:Well, in order to really do that, you're going to need some infrastructure.
Q Harrison Terry:The infrastructure looks like, I think in NF, but there's going to be upgrades the same way that the digital music file that we used, like if you remember, you go all the way back, remember that there was like AIFF and then there was Wav, and then now we have like the MP3, and then even from the MP3 we have accident.
Q Harrison Terry:The codec has changed and it's evolved.
Q Harrison Terry:And most people don't know, most people still call it just an mp3 and move on with life.
Q Harrison Terry:But the point I'm making is if we call it NFT today and the format changes, cool, whatever.
Q Harrison Terry:But that method of thinking, that ideology is what's going to be needed to transact and create value and crystallize that value in some of these digital economies that we see known as the metaverse and others.
Q Harrison Terry:Now the problem with the metaverse is there isn't really a true use case yet where it resonates with the masses.
Q Harrison Terry:So if I give you a headset and you see it as a gaming instrument or you see it as a vehicle to just find common understanding with other techies of futurists, that's cool.
Q Harrison Terry:But we've got to get past this moment where it's just a, I don't know, what do you call it?
Host:A novelty?
Q Harrison Terry:Kind of exactly where it's just a novelty.
Q Harrison Terry:Right?
Q Harrison Terry:Like, you don't want it to be a novelty.
Q Harrison Terry:It's like our phone.
Q Harrison Terry:There's like probably 40 different use cases you'll use your phone for today.
Host:Definitely not a novelty anymore.
Q Harrison Terry:Yeah, yeah.
Q Harrison Terry:I don't think it really ever was.
Q Harrison Terry:Even with flip phones, if you go back like 30 years now, you remember the candy bar phones and the flip phones.
Q Harrison Terry:Like we still were playing games and we're still like, the batteries didn't last, actually, batteries lasted long in the beginning, right?
Q Harrison Terry:We had all day battery life in the beginning.
Q Harrison Terry: And then like, you got to: Host:And now brick breaker was really good.
Q Harrison Terry:It was, it was, you know, you could, you could spend 9 hours on that river snake.
Q Harrison Terry:Yeah, of course.
Host:Yeah.
Host:Honestly, dude, like, oh man, that brings me back.
Host:But yeah, no, you're right.
Host:Like, they were tools, but they were still, I think the idea, okay, so the problem that I see with the metaverse and the reason that people is because the metaverse as we think of it is still kind of an idea, but it's an idea that's very real.
Host:I think it's the way that we define it.
Host:So in the book, you kind of said the metaverse isn't just one thing.
Host:You can't just look at the oculus and say that that's the metaverse.
Host:Because the reality is you can access the metaverse from a flat screen.
Host:You can access the metaverse from your phone.
Host:I think that's an idea that people have not really grasped yet.
Host:When they look at the metaverse or they think about metaverse, they think about a VR experience.
Q Harrison Terry:Yeah, I agree that the metaverse, like, how you define it and how you access it, it's gonna be fleeting.
Q Harrison Terry:Like, it's like, right now it's changing.
Q Harrison Terry:Like, even when I wrote the book, like, the Apple Vision Pro didn't exist.
Q Harrison Terry:The Xreal Air two pros didn't exist.
Q Harrison Terry:Like, you know, that's a really cool device.
Q Harrison Terry:It costs like, it's like sub $1,000.
Q Harrison Terry:I think it's even less than that.
Q Harrison Terry:But I don't have the exact price in my.
Q Harrison Terry:Near me right now, but it's sub $1,000.
Q Harrison Terry:You can put these glasses on, you can plug them into any, like pretty much any device with a USB C component on it.
Q Harrison Terry:And like, dude, you can have like a 200 inch screen just floating in front of you and like, you feel like you're a minority reporter.
Q Harrison Terry:You're like Tony Stark, right?
Q Harrison Terry:Like, you're just like, yeah, and it's like, this isn't the Apple vision Pro, but this is also a device that's kind of sitting next to it now.
Q Harrison Terry:It's still too techy, right?
Q Harrison Terry:Like, it looks cooler than, like some of the devices that exist, but it's still like, not like sexy enough where like this are probably going to.
Host:Well, they look like big bricks on your face.
Q Harrison Terry:Yeah, yeah, yeah.
Q Harrison Terry:Or yeah, yeah, yeah.
Q Harrison Terry:You look like you're going back in time.
Q Harrison Terry:So it's like, the question here is like, how do we get that to a sexy form factor?
Q Harrison Terry:And I think, you know, the company that I'm going to actually give some praise to again, as far as them being like, super future forward is meta.
Q Harrison Terry:Like, we talk about those meta ray bans that is the metaverse, right?
Q Harrison Terry:It's.
Q Harrison Terry:It's not necessarily the one where it capture, it captures your whole peripheral view, but it augments your experience of everyday life in a way that, you know, was Isdeze quite invisible to the everyday user.
Q Harrison Terry:Like, you have these glasses on that can see the world around you can give you contextual understanding of certain things.
Q Harrison Terry:If you say, what type of cat is this?
Q Harrison Terry:What is the, what landmark is this?
Q Harrison Terry:You can talk to it and it'll give you, you know, complete breakdowns.
Q Harrison Terry:And it's quite good.
Q Harrison Terry:And so they have that on one end.
Q Harrison Terry:Then you have like the social layer where it's like I can take a picture or a video.
Q Harrison Terry:It goes to my digital properties.
Q Harrison Terry:I can share that content on those digital properties.
Q Harrison Terry:And the people around me can kind of see it.
Q Harrison Terry:You know, if I want to live stream it or do a video call, I can do the same, whether it be on Instagram or WhatsApp.
Q Harrison Terry:And now it sounds like I'm an ad for meta.
Q Harrison Terry:But it's like, to many, that is the evolution of the Internet, right?
Q Harrison Terry:It's like we go from just using these singular devices for these singular use cases to more of this omnipresent, interconnected world where you just show up and you exist.
Q Harrison Terry:And a lot of the technology does all the hard work for you.
Q Harrison Terry:Now, that's hard to do because we've got some limitations on processing and compute.
Q Harrison Terry:We've got some limitations on battery, we've got some limitations on form factor.
Q Harrison Terry:And like, how do you actually get all this in a way that doesn't cause strain to your eyes, your face, your body in general?
Q Harrison Terry:Because we know what this looks like.
Q Harrison Terry:You can be the coolest person on the world, but you got to wear this trench coat suit of technology and, like, quite frankly, you're going to get pulled over walking down the street because people are going to think, you know, you're up to something dubious.
Host:So I get such bad motion sickness from VR headsets.
Host:Honestly, I am like almost embarrassed to say it because we got a PSVR, two for the boys, right?
Host:They absolutely love the thing.
Host:I've played it.
Host:We got Gran Turismo seven, which is completely immersive.
Host:Honestly, one of the craziest experiences I have ever had in my simulator, too.
Host:Oh, yeah, we got the steering wheel and all that.
Host:I'm like, I'm racing in Gran Turismo and I'm literally feeling it.
Host:I'm feeling the experience which blew my mind.
Host:My mind was actually making me feel the turns and the like.
Host:It was very weird.
Host:I don't know how to explain it, but you can actually, if you've experienced it before, it's like your brain can remember and when you're turning, you're feeling it.
Host:But then probably about lap three, I'm like, man, I am going to lose my cookies.
Host:And unfortunately, since that point, that's kind of been my experience with VR.
Host:So it's amazing.
Host:But for whatever reason, I struggle with it.
Q Harrison Terry:No, I mean, I love grand cheese most.
Q Harrison Terry:Seven.
Q Harrison Terry:It's an incredible game.
Q Harrison Terry:I actually.
Q Harrison Terry:I bought one of the rigs and bought a PlayStation five just for that.
Q Harrison Terry:And I have the VVR two.
Q Harrison Terry:I've never played any other game but that.
Q Harrison Terry:On the PlayStation five.
Q Harrison Terry:No, literally, like, only.
Q Harrison Terry:I only play Grand Prismo, and it's for the reasons you describe.
Q Harrison Terry:It's like, you know, that's the first.
Q Harrison Terry:That's the.
Q Harrison Terry:If I want a game in VR, that's what it should look like.
Q Harrison Terry:That's what it should feel like.
Host:It's mind blowing.
Q Harrison Terry:I've done a lot of experiences.
Q Harrison Terry:The only other experience, I might say that it was kind of cool.
Q Harrison Terry:It's like, I play.
Q Harrison Terry:I was in Japan once, and you.
Q Harrison Terry:We had.
Q Harrison Terry:They have, like, they've got these suits you can kind of get in.
Q Harrison Terry:Like, here I go, talking about tech suits, and it's like a.
Q Harrison Terry:Like, think like you're in this giant mech, but it's like you get into the suit, and so it's like, it.
Q Harrison Terry:It copies the movements of these masculine.
Q Harrison Terry:Like that.
Q Harrison Terry:But then they put the headset on you.
Q Harrison Terry:So now you feel like you're in this massive robot, and then, like, you're, like, actually, like, piloting a gundam, and you're, like, fighting with other people in wars.
Q Harrison Terry:And that's like.
Q Harrison Terry:It's funny.
Q Harrison Terry:The Gundam comes in, like the machines are listening to us.
Q Harrison Terry:It comes on screen as I'm talking about.
Q Harrison Terry:It runs away.
Q Harrison Terry:You know?
Q Harrison Terry:That's like.
Q Harrison Terry:That's what it feels like.
Q Harrison Terry:Yeah, it's like that.
Q Harrison Terry:It's still grand.
Q Harrison Terry:Turismo, to me, is the better experience.
Q Harrison Terry:Cause it's like.
Q Harrison Terry:It's like.
Q Harrison Terry:It almost feels like when you go.
Q Harrison Terry:If you like.
Q Harrison Terry:Did you.
Q Harrison Terry:Did you do, like, the license part in Gran Turismo?
Host:No.
Host:Like I said, I, like, I.
Host:We got it for the boys, and I think I played it, like, a couple times, but it made me so sick.
Host:But, you know, you were talking about the suit experience, and me and my fiance, we actually did do the suit experience in a VR, like, vrcade.
Host:Right.
Q Harrison Terry:Okay.
Host:Where you could actually move around.
Host:And I didn't get sick from that.
Host:So I think for me, it's the body disconnect.
Host:If I can actually move around in VR, I don't get sick.
Host:But if I'm sitting and the world is moving around me, it throws me for a loop.
Q Harrison Terry:That's interesting, right?
Q Harrison Terry:That's super interesting because researchers that are building these things need that feedback right there.
Q Harrison Terry:That's oppression and insight that allows them to then kind of say, okay, well, what does this look like?
Q Harrison Terry:You know what's also fascinating when you look at the meta quest platform, what is eye opening to me is like, the prolificness of fitness apps.
Q Harrison Terry:Yeah.
Q Harrison Terry:Like, I mean, obviously, you know, we live in a world and, like, as a marketer, there's always, there's this qualm in trope.
Q Harrison Terry:Like, you either help people get paid or get laid.
Q Harrison Terry:And so then, like, you start to go down some of the attributes of those and, like, on the getting laid spectrum, you just like, obviously losing weight and diet and all that.
Q Harrison Terry:So it's like, okay, you've got this, like, crazy trend where, like, people will pay 30, $40 a month just to, like, put this headset on and work out and they'll do that versus going to the gym or doing anything else.
Q Harrison Terry:And, like, we've seen this phenomenon before.
Q Harrison Terry:Like, remember the Wii, the Nintendo Wii?
Q Harrison Terry:Remember how that was like a crazy workout like device?
Q Harrison Terry:Like, you know, people would do zumba, people would do bowling and tennis and all this stuff.
Q Harrison Terry:And it was like, the Wii was like one of the devices that got people to, like, work out in ways that they, they wouldn't have ever expected.
Q Harrison Terry:And I think you can even tie the Wii to some of the revolutions that we saw with Pokemon go.
Q Harrison Terry:Like, when you think about Pokemon go and how that got people outdoors and walking around and all that good stuff.
Q Harrison Terry:Like, I think that, like, we saw the early beginnings of that with the Wii.
Q Harrison Terry:And obviously there were like, games for the Nintendo DS and all that stuff before and in between that.
Q Harrison Terry:But, like, I still think that, like, you have these moments where there's these, there's these big shifts in, like, understanding.
Q Harrison Terry:And so those were shifts.
Q Harrison Terry:The shift right now on the quest platform is like, it's a workout device.
Q Harrison Terry:But then, like, to your point now, it's like, okay, a peloton is stationary.
Q Harrison Terry:You sit the bike down.
Q Harrison Terry:People cycle, watch screen.
Q Harrison Terry:Okay, life is good.
Q Harrison Terry:You need a lot of room now to say, oh, your meta quest device is going to be your new gym.
Q Harrison Terry:Okay, so I'm going to go box.
Q Harrison Terry:I'm going to go do the beat saver.
Q Harrison Terry:I'm going to go do all these, these actions.
Q Harrison Terry:But, like, you need space.
Q Harrison Terry:And what we also know is, like, you know, space is a luxury nowadays.
Host:That's right.
Host:That's right.
Host:You know, one of the concepts that you really, and, you know, we're talking to an entrepreneurial and business audience here, right?
Host:So I can hear a lot of people.
Host:I can already see the wheels turning.
Host:Okay, this is gonna be big, but what is it?
Host:What does it really mean?
Host:Like, and I, and in the book, you really kind of focused in on nfts.
Host:And I think people are like, well, what is that?
Host:And really what it kind of comes down to is it's a digital asset that there's a limited amount.
Host:It's not like going to the store and buying a digital video game or renting a show on Netflix.
Host:It's, they're, they're probably limited to a certain amount.
Host:So it has scarcity and it is essentially property.
Host:Like when you own it, it's not like in a video game where you unlock a gun or whatever and then anyone and their dog can unlock that gun.
Host:Kind of what it does is it gives you essentially a digital asset that is linked to you, that is linked to your digital wallet and literally becomes property that you can then buy, sell.
Host:And this comes down to property.
Host:Like in the book, you talk about digital land.
Q Harrison Terry:Yeah.
Host:Like there, it's going to be like a whole nother world where there will be like digital real estate agents.
Q Harrison Terry:Yeah, yeah.
Q Harrison Terry:And it's already happening.
Q Harrison Terry:Like, you know, you can be a digital real estate agent today.
Q Harrison Terry:If you go to Fabrica, there's a website that allows you to do that.
Q Harrison Terry:And, you know, it sounds wild, sounds super wild, but it's here.
Q Harrison Terry:And I think people should check that out to talk to your insight around it being finite and some of the concepts there.
Q Harrison Terry:Most people understand college.
Q Harrison Terry:They understand that you go to college, you do your time, four years, whatever, and you get a degree.
Q Harrison Terry:Degrees in itself are kind of finite in the sense that however many students are graduating, that's how many degrees there should be a.
Q Harrison Terry:So it's not like there's an endless amount of degrees.
Q Harrison Terry: There's just like, you know,: Q Harrison Terry: That's if all: Q Harrison Terry: So maybe there were: Q Harrison Terry: lose half of that population,: Q Harrison Terry:And so you're at that time when you have your graduation, that's when you get those degrees.
Q Harrison Terry:Now, in a world where there isn't a database of that, I mean, these schools obviously keep records.
Q Harrison Terry:And if you want to request your transcripts and all that information, you can get that from the school, but it's centralized and, you know, there's something to be said about that.
Q Harrison Terry:Obviously, there's been like the paper mill degree farms and all that.
Q Harrison Terry:Like, we know about all the scams and, you know, we're not here to solve that, but I'm using this as just more so a model, a vehicle to understand it, like an analogy of sorts.
Q Harrison Terry:And so when you look at it, the transformation, right, is like, for the first time ever in the digital world, you know, the paper mill can't exist, right?
Q Harrison Terry:Like, you can't.
Q Harrison Terry:Like it used to be.
Q Harrison Terry:You take a photo, I screenshot the photo, man, we both got the same photo.
Q Harrison Terry:Now, yours might have a little bit more resolution, but for some of the screens and devices and things that we're doing, resolution is kind of.
Q Harrison Terry:It's a moot point because it looks good enough on both.
Q Harrison Terry:The screenshot looks just as good for the intended use case as the actual real deal.
Q Harrison Terry:And so how do you prove that you have the real deal?
Q Harrison Terry:And, you know, that that had been a question for a long time, the concept of an NFT and that technology has kind of solved that understanding.
Q Harrison Terry:What we've done with that understanding today is now you can go into a digital space and you can say, well, if you decorate your digital home, that those items can be rare and unique and you have the art use cases.
Q Harrison Terry:But even more fascinating is like, how do NFTs interact intersect with the.
Q Harrison Terry:Or how does the concept of digital sovereignty intersect with the actual real world asset?
Q Harrison Terry:Real world.
Q Harrison Terry:Real world assets?
Q Harrison Terry:And so we see it with money like bitcoin and ethereum finally starting to really be introduced into the tapestry of finance.
Q Harrison Terry:So you see the global economy is now finally starting to liken digital money as if it were any other instrument.
Q Harrison Terry:And there's still a little bit of resistance, but not as much as it nearly was the last decade or so.
Q Harrison Terry:And so as that opens up, you have some qualms that come alongside it.
Q Harrison Terry:But now there's this whole new concept where, like, you know, you do have stable coins, you do have bitcoin.
Q Harrison Terry:The price of a bitcoin might fluctuate, but it's the same price everywhere in the world.
Q Harrison Terry:Yeah.
Q Harrison Terry:That's insane, man.
Q Harrison Terry:That's insane, right?
Q Harrison Terry:Like, the US dollar doesn't even hold the same price everywhere in the world.
Q Harrison Terry:Like the value of it in Mexico and the value of it in Europe and the value of it in Japan and the value of it in, you know, Nairobi is different just based on the currency exchange and the value of that currency and the importance of it there.
Q Harrison Terry:Now, it's still a US dollar so you're still going to have it.
Q Harrison Terry:But compared to the local currencies, there's this, there's this, there's this, there's going to be some type of loss.
Q Harrison Terry:Whereas with crypto, unless you're trying to convert it into something else, you typically don't experience that.
Q Harrison Terry:And that is, like, fascinating, but it's finite, right?
Q Harrison Terry:And the reason why you have that value that's kind of locked in is because it is this.
Q Harrison Terry:I mean, bitcoin, there can only be 21 million of them.
Host:Yes, yes.
Q Harrison Terry:Right.
Q Harrison Terry:So that's it.
Q Harrison Terry:Like, there's not.
Q Harrison Terry:We can't make more bitcoin.
Q Harrison Terry:And so that's where digital, something that's digital, that's also finite.
Q Harrison Terry:That's like what it looks like at the massive level.
Q Harrison Terry:Now, the question I have, and I still have to this day, is like, you know, I don't think it's just going to be financial instruments.
Q Harrison Terry:Like, there's so many assets that are unbankable by nature that can be, I think, brought into the world of digital economies via nfts and other entities.
Q Harrison Terry:And I think the metaverse will solve for some of that.
Q Harrison Terry:But I think that this is where this stuff gets really fascinating.
Q Harrison Terry:And I think the technology has to catch up a little bit.
Q Harrison Terry:I think you need generative AI for a metaverse that really popular, or I think you need generative AI for a metaverse to really be a thing.
Q Harrison Terry:Because when you have generative AI, you can start to generate some of these assets, some of these things to fill up some of the spaces.
Q Harrison Terry:And it's really good at that.
Q Harrison Terry:I mean, even more recently, when we were looking at GPT 4.0, its ability to even make a GLB, which is the 3d object file that people use to fill out a video game or digital environment, you can generate these things now with a generative AI model.
Q Harrison Terry:Beforehand, I needed to get an artist and design it.
Q Harrison Terry:They needed to color it, do all these things, and then present you the file.
Q Harrison Terry:And it just wasn't an efficient way to do work at mass.
Q Harrison Terry:And so that's why video games take so long to build, is because they have to render out all these different objects and composites.
Q Harrison Terry:And so as that time is diminished because of generative AI, we're going to see some of these worlds just get transformed.
Q Harrison Terry:And a good example here is, again, I go back to Japan because there's a lot of qualms, but when we look at the future of technology, there are a lot of, they've already taken a lot of shots on goal.
Q Harrison Terry:And so they've got, you know, some pretty cool examples as it relates to the metaverse and ar.
Q Harrison Terry:They've got this VR world called hello Tokyo friends, and they've got a web, a web app called Tokyo Hunt.
Q Harrison Terry:Now, both of them are, I think you have to look at them both, because they both came out around the same times, and they both are doing something really cool in these digital spaces.
Q Harrison Terry:So hello Tokyo friends is a VR world.
Q Harrison Terry:So think of the metaverse as we've been describing it, placed where people go, put the headset on.
Q Harrison Terry:Okay, you've got hello Tokyo friends.
Q Harrison Terry:And then that VR world is based on Roblox, which is crazy, right?
Q Harrison Terry:Like, we talked about that in the book.
Q Harrison Terry:But like they said, let's just put this in Roblox.
Q Harrison Terry:And that gives people a space where they, they can, like, they can go and be interested about Japan and Tokyo, and they can connect and interact with people that also have that.
Q Harrison Terry:And you know what's funny is you have visitors, like, people from around the world coming in.
Q Harrison Terry:You've got locals in there, and now you have this connection where some people are sharing their expertise not only about where they live, but also learning about Japan and Tokyo.
Q Harrison Terry:And so that's an interesting point.
Q Harrison Terry:And that's on the metaverse side.
Q Harrison Terry:VR world, yes.
Q Harrison Terry:On the flip side, you've got Tokyo Hunt, which is a web app.
Q Harrison Terry:And this is a web app that you can use on your phone, your tablet, whatever, your iPad, however you want to do it.
Q Harrison Terry:Right?
Q Harrison Terry:And it can be used before and during your visit to Tokyo.
Q Harrison Terry:Now, what this does is it gives you a whole new way to experience Tokyo that combines basically your real world experience with the virtual.
Q Harrison Terry:And so they have, like, this AR camera function that allows you to take, like, let's just say, elevated postcards, right?
Q Harrison Terry:So you're, like, sightseeing in Tokyo, and you can bring these various characters to life.
Q Harrison Terry:And the, they only appear at various locations.
Q Harrison Terry:So when you go to Tokyo, in Shibuya, there's this famous statue.
Q Harrison Terry:It's called Hachiko, and a very interesting story.
Q Harrison Terry:But, you know, when you go to Hachiko statue, there's millions of people taking photos, literally every day of the statue.
Q Harrison Terry:You go there, and you have this, this Tokyo hunt app.
Q Harrison Terry:You can take your photo just like everybody else's, but now your photo has the cool, unique Ar filter built into it.
Q Harrison Terry:And so there's.
Q Harrison Terry:Cool.
Q Harrison Terry:There's, like, today these seem like, oh, yeah, that's cool.
Q Harrison Terry:It's cutesy.
Q Harrison Terry:It's whatever.
Q Harrison Terry:But fundamentally, these are some of the first steps towards kind of that world.
Q Harrison Terry: 's kind of like we go back to: Q Harrison Terry:In the earlier part of this conversation, we talked about QR codes.
Q Harrison Terry: , Japan was using QR codes in: Q Harrison Terry:Like, they didn't have to make this massive shift for all their menus in order for people to get it, you know?
Q Harrison Terry:And so the point I'm making is, like, we can look elsewhere and say, like, oh, so that's how that might look.
Q Harrison Terry:And so the VR worlds, not much different than what we're doing here right now.
Q Harrison Terry:We put on Airpods, we put our computers, we get them ready, we go to LinkedIn, we go to X, we go to Instagram, and we just kind of talk.
Q Harrison Terry:In this 2d world.
Q Harrison Terry:The kids already are on Roblox.
Q Harrison Terry:The kids are already in Minecraft.
Q Harrison Terry:The kids already are in video games.
Q Harrison Terry:As you spoke, you know, grand trees mode.
Q Harrison Terry:You can't do it.
Q Harrison Terry:You get motion sickness.
Q Harrison Terry:Your boys will probably be great drivers because they had way more simulator time than anybody else.
Q Harrison Terry:And if you play GT seven, you know that, like, it's pretty.
Q Harrison Terry:It's pretty good.
Q Harrison Terry:It's pretty good.
Q Harrison Terry:Like, it's.
Q Harrison Terry:It's not.
Q Harrison Terry:It's not the same thing.
Q Harrison Terry:No, it's.
Q Harrison Terry:No, but as far as, like, you know, if you drive a pickup truck in GT seven and you get an actual pickup truck, it's the same kind of movements.
Host:Yeah, yeah, it's pretty close.
Q Harrison Terry:Yeah.
Q Harrison Terry:So because of that, they will have a different understanding, a different perspective than many of us.
Q Harrison Terry:And so what we have to do is lay down some of the infrastructure so that way, the innovators of tomorrow can actually just step in and say, okay, this should be this or this should be that.
Q Harrison Terry:And I think Roblox has done a great job of growing with their users.
Q Harrison Terry:You know, if you were to talk to anybody at Roblox, probably just even seven years ago, they probably wouldn't ever thought that they would be in some of the places they are or have some of the economies that they have even within their video game.
Q Harrison Terry:And to see where that goes as they're.
Q Harrison Terry:As Gen Z and Gen Alpha both grow, is just going to be such a fascinating experiment.
Q Harrison Terry:And just experiment, because we literally don't know where this is going.
Host:No, no.
Host:And I think that's the crazy thing.
Host:Right?
Host:You know what I mean?
Host:I'm a parent.
Host:I have four boys, right?
Host:Ten, eight, seven, and literally six months today.
Host:So it's like they're.
Host:They're a wide range, and you're right.
Host:Like, they've been playing, you know, fortnite for probably the last three to four years.
Host:Roblox, at least the last two years.
Host:Right?
Host:And they love that stuff.
Host:Like, they love that stuff.
Host:Like, to the point where they really love this.
Host:And so for me, as a parent, like, me and you grew up in a completely different world.
Host:You know, we had friends.
Host:We played at the park.
Host:We hung out with our friends after school.
Host:Like, that was the things that we did.
Host:And they're kind of doing those things in a different way.
Host:And I think one of the struggles that I have, and I think a lot of parents is, like, how much should we let them live in the digital world versus the real world?
Host:How do you balance it?
Host:Because it feels impossible.
Q Harrison Terry:Well, see, the question I have there, I'm not a parent, but people ask me this question all the time.
Q Harrison Terry:It's like, should their kids have tablets?
Q Harrison Terry:Should they limit their device and screen time?
Q Harrison Terry:And what I say is, I get your concern.
Q Harrison Terry:It's a valid concern, but if you hold your kid back, you actually hinder the technological growth and development.
Q Harrison Terry:The thing here is, I think, you know, we have to change.
Q Harrison Terry:We have to adjust morals, and we have to address the integrity and how we train and teach integrity and also how we.
Q Harrison Terry:How we teach independence and trust.
Q Harrison Terry:Right?
Q Harrison Terry:Like, all of these things are that that's where I would start if I had a kid, is I would focus.
Q Harrison Terry:Okay, what is trust?
Q Harrison Terry:Right?
Q Harrison Terry:I trust that you have this device, and I trust that, you know, kind of the rules that we have.
Q Harrison Terry:Trust that you can be independent, because I can't always be there.
Q Harrison Terry:And, like, you know, like, we have to have a relationship where you have to manage kind of your own time.
Q Harrison Terry:Like, you have some responsibilities that you have to be accountable for, and that's going to grow as you develop and grow.
Q Harrison Terry:But, like, I like, it starts with this device.
Q Harrison Terry:Like, you have to take care of it.
Q Harrison Terry:You have to, like, understand, like, everything you see on it isn't real.
Q Harrison Terry:And then, like, morals, man.
Q Harrison Terry:Like, you know, the thing that young minds really need a lot of guidance for is, like, you know, sometimes you don't always want your kid to put their hand on the stove to see that it burns, right?
Q Harrison Terry:So I don't always want your kid to, like, be the kid that starts the fight and, like, pushes the kid and start, like, starts punching people.
Q Harrison Terry:You're like, well, why can't I do that?
Q Harrison Terry:It's like, you know, like, there's.
Q Harrison Terry:There's this.
Q Harrison Terry:There's this moral part, right?
Host:Yeah.
Q Harrison Terry:So I think we have to look at that and then also realize that these devices, we're not.
Q Harrison Terry:You don't hear too many people complaining about, oh, the iPhone's bad, it's bad.
Q Harrison Terry:Piece of technology kids shouldn't hold.
Q Harrison Terry:It's always, oh, you know, online, you can have low self esteem, confidence, comparison, this, that, and the third.
Q Harrison Terry:So it's like the networks in what you expose the kids to also can be, you know, quite demeaning.
Q Harrison Terry:So it's like, you have to, like, be careful, because if you don't even expose them, like, let's say you don't let your kids get on Roblox because you're like, man, the kids on Roblox, they're talking crap, doing all that.
Q Harrison Terry:What's like, dude, let's go back to when we were kids, when we were riding our bikes.
Q Harrison Terry:What the fuck were we doing?
Q Harrison Terry:Yeah, excuse my language.
Host:We need for speed talking smack.
Q Harrison Terry:We were talking so much shit and so much trash, right?
Q Harrison Terry:Like, were we holier than now?
Q Harrison Terry:Like, if we.
Q Harrison Terry:If we.
Q Harrison Terry:The problem is for them is it's documented.
Q Harrison Terry:It's like, this account stays with them.
Q Harrison Terry:So it's like, yeah, don't let your kid use their real name online.
Q Harrison Terry:I think that that's probably where it starts.
Host:That's pretty fair.
Host:Yeah.
Host:Well, I think about it.
Host:I actually agree with you completely, because it's like, look at the world we live in now.
Host:Look how important a computer is.
Host:Like, let's get real.
Host:If you don't know how to use a computer, you're probably dead in the water.
Host:Like, there's not, like, you have to use a computer.
Host:But you're right.
Host:If you never got those basic skills on how to use a computer, we.
Host:You couldn't.
Host:You couldn't interact today.
Host:And I do kind of feel like if they're not able to use tablets, if they're not able to use VR, if they don't understand the rules of the next world, you are hindering them.
Host:I guess the thing is, is it's also new.
Host:We're not sure what that actually means long term.
Q Harrison Terry:Well, I mean, we have our own lives, right?
Q Harrison Terry:Like, I mean, you're.
Q Harrison Terry:You were savvy with the computers and Internet, and now you have an Internet podcast that allows you to get more distribution for your business.
Q Harrison Terry:Yes.
Q Harrison Terry:Et cetera.
Q Harrison Terry:Right?
Q Harrison Terry:So, yeah, I mean, had you not.
Q Harrison Terry:Have you.
Q Harrison Terry:Had you been a Luddite your whole life, and you're just like, I'm not going to use the Internet.
Q Harrison Terry:You probably wouldn't understand the benefits of podcasting, and there's still people today that are, like, anti podcasts.
Q Harrison Terry:I don't want to podcast.
Q Harrison Terry:I want this podcast.
Q Harrison Terry:I'm like, okay, that's cool.
Q Harrison Terry:But, like, the world's changed, right?
Q Harrison Terry:Even.
Q Harrison Terry:Even podcasts have shift.
Q Harrison Terry: ember, I remember podcasts in: Q Harrison Terry:When they were on the ipod, and it was like, you remember when it was only had the scroll wheel and there was, like, a little thing, and it said podcast, and you click on it.
Q Harrison Terry:You said podcast on the ipod via iTunes, like, with the cord.
Q Harrison Terry:I remember podcast.
Q Harrison Terry:Then when Steve Jobs made it cool.
Host:I'm a horrible example, dude.
Host: ening to podcasts till, like,: Host:Like, I was so late.
Host:The party, were you late?
Q Harrison Terry:Or.
Q Harrison Terry:I mean, the party's changed, right?
Q Harrison Terry:Or right on time was, like, radio.
Q Harrison Terry:Like, it captured and, like, spliced up and put on, like, people's ipods, right?
Q Harrison Terry:And then, like, you know, Joe Rogan was around in that time, but then, like, you know, very few people stuck with it even to see where it's at.
Q Harrison Terry: In: Q Harrison Terry:So we talk about 20 years of podcasting, and we look at it.
Q Harrison Terry:I remember when podcasts didn't have sponsors.
Q Harrison Terry:Now you kind of look cooler if you have the break.
Q Harrison Terry:All right, now for a word from our.
Q Harrison Terry:From our sponsors.
Host:Like, it, like, legitimizes the whole thing, which is wild.
Q Harrison Terry:It's like, we expect ads.
Q Harrison Terry:When the hell did we expect ads?
Q Harrison Terry:Like, we pay for.
Q Harrison Terry:We pay other people to take away ads.
Q Harrison Terry:If your podcast doesn't have ads, then your podcast kind of is like, no one's listening to this.
Q Harrison Terry:There's no ads.
Host:Yeah.
Q Harrison Terry:Isn't it weird how that is?
Host:It is, dude.
Host:It's.
Host:It's absolutely bonkers.
Host:You know, one of the things, though, that I wanted to talk to you about is because, like I said, you have insights and ideas, and, you know, I mean, they're.
Host:They're well put together in the book.
Host:Like, the reality is, there's no way in this conversation that we could have ever touched on even a fraction of what is in the book.
Host:So I do want our listeners to know, like, there's no way, like, this conversation is enough.
Host:There's so much more.
Host:Get the book.
Q Harrison Terry:For sure.
Q Harrison Terry:I really wrote the book as a vessel at which a decision maker can sit down with this and build at least a decent understanding of what the metaverse is and what it could mean.
Q Harrison Terry:I didn't get too technical as to, like, what was relevant at the time.
Q Harrison Terry:When I wrote it, tried to write it in a way where, you know, the major players, we knew who they were going to be and still have still pretty much all the same major players.
Q Harrison Terry:And we talked about that.
Q Harrison Terry:But what we really, really wanted to do is say, like, hey, if you're a decision maker at X Company, if you're a manager, if you've got your own business, if you've got a brand, if you've got, you know, some concept that you want to bring to life and you're trying to find an audience, I go in there and I literally say, this is what's upon this is, these are the possibilities that could, that could be on earth, and here are people that are doing it.
Q Harrison Terry:Like, it's more so it's like a book of case studies, if you ask me.
Q Harrison Terry:Right.
Q Harrison Terry:That's because, you know, we're telling you about what people are doing then, which is two years ago, you know, we're talking about virtual nail salons and screenshot documentarians and, like, it's crazy, like, how you think about it, but it's like the, I don't even think at the time when I wrote the book, some of those things that I talk about will go on to go even further.
Q Harrison Terry:So the movie that we talked about, the guy who was recording his screen, the guy I was recording the screen, he actually got a deal with HBO Max.
Q Harrison Terry:And so that video, the movie you can watch on Max, which is phenomenal.
Host:Wow.
Host:Wow.
Host:Yeah, you're right.
Host:It's evolving so quickly.
Host:It's.
Host:At that time, metaquest three wasn't out yet, obviously.
Host:Like you said, the Apple vision Pro just came out.
Host:Like.
Host:Like, it's.
Host:It's changing rapidly, but I guess that's it.
Host:It's like, what does a business do?
Host:Right?
Host:Like, if I'm a business right now living in the meat world, as it's, as it's called in the book, which we all are for the most part, what.
Host:What do we do, right?
Host:Like, how do we take our first steps into the metaverse?
Host:Like, what is your recommendation to companies that are still living in web two, they just have a website.
Host:They have services or products that they're selling.
Host:What should be the way in the door?
Host:How do they start?
Host:Like, is it just a little dibble dabble of time?
Host:Is it buying a meta quest and experiencing VR?
Q Harrison Terry:What.
Host:What is it?
Host:What's the way forward?
Q Harrison Terry:So I was starting in VR today.
Q Harrison Terry:Let's just say, you know, I've got a brand?
Q Harrison Terry:What kind of brand?
Q Harrison Terry:Give me a.
Q Harrison Terry:Give me a brand.
Q Harrison Terry:Like, what kind of brand?
Host:Okay, let's say that we're, we're a, we're a product company, and we sell consumer products.
Host:You know, let's.
Host:Let's just call it.
Host:Let's call it.
Host:We've been talking about a nail salon.
Host:Let's.
Host:Let's say that we're set.
Host:We're selling nail polish.
Q Harrison Terry:Yeah, well, I mean, that examples in the book, right?
Q Harrison Terry:If I was at a nail salon, right?
Q Harrison Terry:I'll answer the product company, and I'll answer the nail salon.
Q Harrison Terry:So the nail salon.
Q Harrison Terry:We already talked about that in the book.
Q Harrison Terry:The, the point here is, if you're a nail, if you are a nail tech and you do nails, it's finite.
Q Harrison Terry:The amount of people you can see in a day, the amount of money you could make.
Q Harrison Terry:Even if you have all the demand in the world, you can only have x amount of people that come to your salon that you serve.
Q Harrison Terry:So the way you scale, that is, you get, you take the brand, you expand it, you hire more nail techs, you serve more customers, you grow kind of your expenses on the hope that you would actually be able to fulfill the demand through the already existing clientele and more.
Q Harrison Terry:On the flip side, right, when we talked about it in the metaverse, you had Ck, who was a nail designer, who was really good at what she does.
Q Harrison Terry:She's doing celebrity nails by day and by night.
Q Harrison Terry:She's selling the designs that she's making for these celebrities, for people that have, you know, ult, like, you know, their costumes in Decentraland, so they're, like, going around, and they're like, okay, I look good, blah, blah, blah.
Q Harrison Terry:I got my wings.
Q Harrison Terry:I got my, my headpiece.
Q Harrison Terry:I got all that.
Q Harrison Terry:My avatar is dipped out.
Q Harrison Terry:I want some nails.
Q Harrison Terry:Ck's got you.
Q Harrison Terry:And she's selling them for actual cryptocurrency.
Q Harrison Terry:And so now you're starting to amass even some profits.
Q Harrison Terry:And that's 24/7 she makes a 250 nail set.
Q Harrison Terry:Collections there, sell them for whatever.
Q Harrison Terry:Then, you know, the cool thing about the digital space is, you know, you can do interesting things with royalties.
Q Harrison Terry:So even after those 250 sell out, if there's more continued transactions, depending on how the contract set up, she can also get, you know, royalties from all the sales.
Q Harrison Terry:And then also if the demand and rarities are done right and, like, the volumes kind of, like, being addressed, like, people are actually buying your stuff.
Q Harrison Terry:What happens then is you can also, you can benefit pretty well in the sense that I'm trying to think how I would describe this in a sense that, like, you can keep releasing collections and, like, you know, now you're building a brand that exists beyond you.
Q Harrison Terry:So, like, that's what we talked about in the book.
Q Harrison Terry:On the flip side, I mean, talk about the product, the product company that you were asking me about.
Q Harrison Terry: If I'm in: Q Harrison Terry:There's like two questions I have to ask myself.
Q Harrison Terry:The first question is, like, no one, how do you see the metaverse?
Q Harrison Terry:Like, so if I'm a fitness brand, maybe I do go lean towards, like, or a fitness product, I should say if I'm a fitness product.
Q Harrison Terry:I mean, Meta's done a good job selling these quest headsets.
Q Harrison Terry:There's a lot of people that's got them.
Q Harrison Terry:If you can, if you can figure out a way to, like, basically make your product relevant with the quest headphone platform, I'm sure meta will be calling you because that's, like, what they're looking for right now.
Q Harrison Terry:So if I had a fitness product or something and I knew I could make, like, the, putting the headset on cool and we could make some cool content around it and we could, we could make it so that it was fly.
Q Harrison Terry:Like, you know, that's an easy growth lever right now.
Q Harrison Terry:Like, there's going to be someone that does that the same way you remember, I mean, think about iPhone cases.
Q Harrison Terry:Think about how Otterbox, like, just built the whole company and a brand.
Q Harrison Terry:Like, obviously they existed before the iPhone.
Q Harrison Terry:I want to.
Q Harrison Terry:Let's make that clear.
Q Harrison Terry:The Otterbox company existed before the iPhone.
Q Harrison Terry:But I.
Q Harrison Terry:You remember the iPod.
Q Harrison Terry:You remember the iPhone.
Q Harrison Terry:You remember what Otterbox did then.
Q Harrison Terry:You're in Canada too, right?
Host:Yes.
Host:Yeah.
Q Harrison Terry:So I'm using a canadian company.
Q Harrison Terry:You remember that?
Q Harrison Terry:That was, that was the, that was the, that was it.
Q Harrison Terry: That was the Dundada for like: Q Harrison Terry:You remember that?
Host:Yes, yes.
Host:No, like, hell, Otterbox is still a brand name around here.
Q Harrison Terry:That's my point.
Q Harrison Terry:Right?
Q Harrison Terry:And it came up off the, like, they literally paired themselves with the iPod and the iPhone and they ran that thing.
Q Harrison Terry:But, like, that's what I would do is like, you already have hundreds of millions of these devices and homes.
Q Harrison Terry:If you've got a fitness brand and you know that this thing is being used for that.
Q Harrison Terry:Make a cover for the inside so sweat doesn't get on it.
Q Harrison Terry:You can probably get those online for really cheap, get it from China, brand it, whatever so include that with your product.
Q Harrison Terry:Now it's like, hey, this is the, this is the Oculus face plate faceplate.
Q Harrison Terry:It's for your or not oculus.
Q Harrison Terry:This is the quest faceplate.
Q Harrison Terry:You put it on, you do your thing and you use our product, whether it be bands, whether it be hula hoops.
Q Harrison Terry:Now the thing you hear is like you've got to make sure it actually makes sense and you don't want to hurt anybody.
Q Harrison Terry:So you've got to like, like, safety concerns are important and massively it should be, should be addressed.
Q Harrison Terry:But once you get past that, let's come back around and we say, all right, we've gotten, we've gotten that figured out.
Q Harrison Terry:Let's say you're a CPG or a consumer product, good company like you, we don't make fitness.
Q Harrison Terry:What does it look like?
Q Harrison Terry:Well then I wouldn't probably look at like the meta Quest platform.
Q Harrison Terry:I would probably look at something similar to my example earlier when I was talking about the AR world and like the digital postcards in Tokyo.
Q Harrison Terry:I would probably do something where it's web based.
Q Harrison Terry:So I see a lot of, I think Jones soda, they did a cool activation with like QR codes.
Q Harrison Terry:Ironically enough, we just scan the QR code and you have like this AR experience.
Q Harrison Terry:And there's like some new formats too that Apple's made.
Q Harrison Terry:It's called what is Apple's format?
Q Harrison Terry:Is it FbX?
Q Harrison Terry:I don't think it's FBX.
Q Harrison Terry:It'll come to me in a second.
Q Harrison Terry:Apple has a 3d format that actually can be transferred through iMessage.
Q Harrison Terry:So as you start to think about elevating your marketing experiences, maybe instead of switching to email, everyone's always doing email marketing.
Q Harrison Terry:Maybe I switched to imessage for business.
Q Harrison Terry:And we take the people's information and then when we send them a follow up message, we send them this cool ar component that they can then go and take their own photos with the digital postcard.
Q Harrison Terry:And you got to remember, the adoption there is going to be a little bit slower.
Q Harrison Terry:But because you got away from the Facebooks and the Instagrams and the TikToks and the Snapchats, you're taking the filter experience and you're doing it one to one.
Q Harrison Terry:You're not going to get the same scale.
Q Harrison Terry:If someone uses your AR chat filter experience on Instagram, there's a massive scale.
Q Harrison Terry:But if you want the brand recognition and you want people to see you as a more authentic and forward leaning brand, well, you probably want to own that experience.
Q Harrison Terry:So I think what's cool there is.
Q Harrison Terry:We see the benefits of that with Ikea and even Amazon, right?
Q Harrison Terry:Like, in their apps, you can go and view what certain products look like at your home.
Host:At your home.
Q Harrison Terry:Yeah, that's cool, right?
Q Harrison Terry:With the Apple Vision Pro now, right?
Q Harrison Terry:Like, if I'm telling stories and I have a brand, let's say I'm a coach, I might make, like, an Apple Vision Pro app, right?
Q Harrison Terry:Even if I have to, for, like, for be on the forefront today and, like, figure it out on the cost side, right?
Q Harrison Terry:You know, do that, but position yourself, like, brand with the product.
Q Harrison Terry:Say, like, you know, you can't.
Q Harrison Terry:I can't be there with you all the time for my.
Q Harrison Terry:I don't know, let's just say my platinum package users, I actually have an Apple Vision Pro app.
Q Harrison Terry:If you buy the platinum version of this, we actually send you the Apple Vision Pro, so you don't even have to worry about the cost there.
Q Harrison Terry:You get an Apple Vision Pro from us, and we tell it.
Q Harrison Terry:We give you a code for the app, you install the app, and everything that you have that you've done in your coaching platform with us is there.
Q Harrison Terry:It's accessible, and it has these AI coaches, myself included, blah, blah, blah.
Q Harrison Terry:It sounds crazy, but you can build that now and then you grow with it.
Q Harrison Terry:As the technology gets better, maybe the coaches can only have, you know, so much memory or so much, can access so much, or maybe can only have one coach, and if you can have two, we already kind of have that.
Q Harrison Terry:When you think about.
Q Harrison Terry:If you.
Q Harrison Terry:When you use the Apple vision Pro, they have, like, these holographic people.
Q Harrison Terry:I call them Personas that, like, float in the space with you.
Q Harrison Terry:So it's like FaceTime on steroids.
Q Harrison Terry:It looks a little uncanny valley, as people call it.
Q Harrison Terry:But, like, I actually.
Q Harrison Terry:I didn't like it, so it's not something I.
Q Harrison Terry:You see me doing all the time.
Q Harrison Terry:I did buy an Apple vision pro.
Q Harrison Terry:It was cool, but it was too heavy and it gave me a headache.
Q Harrison Terry:Like, that was the one device where it wasn't that I was motion six.
Q Harrison Terry:It was just like, this thing was, like, heavy.
Q Harrison Terry:It was, like, heavy.
Q Harrison Terry:And so I had to let it go.
Q Harrison Terry:But, you know, there's a thing where, you know, some people are going to say that, but there's going to be some people that just haven't tried it and some people that are going to be just mesmerized by the fact that you gave them this headset, and so that that touch point becomes an activation.
Q Harrison Terry:And then what you have to do is you have to learn from all these different activations what's actually going to be the sensation that goes viral and creates this unprecedented moment for your brand to really shine through.
Q Harrison Terry:And it's a really hard challenge.
Q Harrison Terry:Roblox has done a great job of it.
Q Harrison Terry:Unity's done pretty decent.
Q Harrison Terry:Apple obviously has had some moments.
Q Harrison Terry:Meta has had some moments.
Q Harrison Terry:When you start to go down the pathway, it's still so early.
Q Harrison Terry: ually going to be in the next: Host:Yeah, like what really what you're saying at the end of the day is just do something.
Host:Just start thinking about what you can do to play in this new field so that, so that you're ahead of the curve, not behind.
Q Harrison Terry:Yeah, get active.
Q Harrison Terry:But like, you know, if you go to chapter nine in the book, I got your metaverse playing.
Host:That's right.
Q Harrison Terry:Check it out.
Q Harrison Terry:You know, there's a lot more in depth information there and it's easy read.
Q Harrison Terry:I mean, you can probably read this book in my like a week, not even.
Host:I did it in three days.
Host:So, yeah, just depends how badly you want to read it.
Q Harrison Terry:Well, I wrote it that way.
Q Harrison Terry:Right.
Q Harrison Terry:I try, when I write, I like to write books in nine chapters or less.
Q Harrison Terry:Like I have two books that don't fit that, but one, like one by like two, like three more chapters than nine.
Q Harrison Terry:And the other just, that was my first book, so I didn't know.
Q Harrison Terry:Also like try to like leverage all the time.
Q Harrison Terry:Like if you, if someone's going to take the time and read and read with you or read something you wrote, you try to make sure that all those words are accommodating to their talk because, you know, there's so many things you could do.
Q Harrison Terry:You could listen to a podcast, you can watch a YouTube video, you could be with your kids, you could go to take a class, you could go, you know, hang out with friends.
Q Harrison Terry:There's just so many different things that are calling our attention.
Q Harrison Terry:And so I really try to make sure when I write a book, we go and publish it, that every word kind of counts as best as we can make it happen.
Host:Yeah, no, absolutely, absolutely.
Host:And it was, honestly, it was an easy read.
Host:Like, I really enjoyed the read.
Host:There was nothing about it that was like, ah, this is, it wasn't boring by any means.
Host:So you did a great job in the way that you did it.
Host:Where can people get the Metaverse handbook?
Host:I, you know, mean, I got it off Amazon, but yeah, Amazon today for.
Q Harrison Terry:All for all authors accounts for about 80% of all our sales.
Q Harrison Terry:So go ahead, support either Amazon.com.
Q Harrison Terry:we still works.
Q Harrison Terry:Otherwise most local bookstores are going to carry our book.
Q Harrison Terry:It's published by Wiley, so we do get the benefits of being with the actual publisher.
Q Harrison Terry:Where most bookstores you can get it.
Q Harrison Terry:If they don't have it on the store shelves, they can always order it and get it to you.
Q Harrison Terry:Most people that buy books that way are just trying to support some of their local bookshops or other establishments that aren't Amazon.
Q Harrison Terry:I get it both ways, but from an ease and convenience standpoint, tell you to go to themetaversehandbook.com or metaversehandbook.com, actually, and we also have a few retailers there as well.
Host:Perfect.
Host:I will make sure that I link that in all of our social posts that go along with this.
Host:So if you're hearing this, just come check out all of our socials and the show notes and you'll be able to find it.
Host:When we were talking, obviously, we spent some time, we were talking about Japan a little bit.
Host:One of the other organizations you work with is learnjapanese.com dot.
Q Harrison Terry:That's correct, yes.
Q Harrison Terry:You see, some of the stuff in my background working with Sonosuke and team over there to really make Japanese a lot less boring.
Q Harrison Terry:You know, it doesn't have to be so scary and boring to learn.
Q Harrison Terry:And what I found when I was starting to, like, just get in, engrossed in all the different vessels at which you can start to learn Japanese, there was nothing that was really resonating with me on a, on a personal level.
Q Harrison Terry:The same way, like when you read that metaverse handbook, it has to be captivating.
Q Harrison Terry:And that's how you finish the book.
Q Harrison Terry:Japanese Washington.
Q Harrison Terry:It was very much starting to become something that was a chore and not, not fun.
Q Harrison Terry:And so I worked with my japanese teacher to create an experience known as learnjapanese.com, where we have this program called Nihon 123 where we literally make learning Japanese as simple as one, two, three, and it's fun all the way through and throughout, we're still building it.
Q Harrison Terry:So, you know, the people that are joining us now get a chance to see what, you know, it, what it's like as an entrepreneur, as you start off with, like, you know, your first couple hundred users to hopefully, you know, whatever the masses could be.
Q Harrison Terry:So we're always open to feedback.
Q Harrison Terry:If there's anybody that wants to learn Japanese, you know, we're always willing to accept it.
Q Harrison Terry:And if you listen to this podcast, I mean, we can figure out a way to get you a code or something.
Host:Amazing.
Host:Amazing, man.
Host:Like, I can't tell you how much I appreciate you coming on the show and sharing that with us, dude.
Host:Like, we could have talked.
Host:Like, the reality is we didn't even get into, you're a marketing expert, too.
Host:Like, we didn't even really get into that.
Host:And I feel like at another time I would to have you back and have that conversation with you because I'm sure there's lots to talk about there.
Host:But, you know, the reality is, what you're doing is super important and honestly, something that not a lot of people know.
Host:Like, there's not a lot of people like you, Q Harrison.
Host:So I really appreciate you coming on and sharing your knowledge with us today.
Q Harrison Terry:Thanks for having me.
Q Harrison Terry:And it was cool to be able to talk about the future.
Q Harrison Terry:I think one thing even more relevant to this conversation than anything else is if you want to know my thoughts on the future, there has never been a better time.
Q Harrison Terry:You can go to everydays.
Q Harrison Terry:WTF?
Q Harrison Terry:And you will actually see that every day.
Q Harrison Terry:I ask myself, what's the future?
Q Harrison Terry:And I take detailed notes and I store them in a journal.
Q Harrison Terry:That journal is open source.
Q Harrison Terry:Anyone can access it.
Q Harrison Terry:They can view it.
Q Harrison Terry:It's free.
Q Harrison Terry:I don't charge for it.
Q Harrison Terry:And it's a beautiful experience because you get a chance to see some of these nodes or some of these, these shifts as they're happening in real time.
Q Harrison Terry:And, you know, I'm just usually capturing, like, kind of notes and highlights.
Q Harrison Terry:But we're going to get to a point where I start to actually do more presentations.
Q Harrison Terry:The first one will be later in June, and I'll kind of take some, all of my notes and show you, like, kind of how I see it.
Q Harrison Terry:And that that's going to be a cool experience.
Q Harrison Terry:So we're working on that on the back end.
Q Harrison Terry:And then also, like, I mean, it's through the books and stuff.
Q Harrison Terry:You get to see the note cards before they become note cards because this is the same notebook that I use when I go and write a, and in many ways, I open up the writing room.
Q Harrison Terry:So if you have thoughts on something or you have questions, at the end of all those notes is the comment section.
Q Harrison Terry:And there's people that come and they ask questions, and guess what?
Q Harrison Terry:I respond.
Q Harrison Terry:It's my notebook.
Q Harrison Terry:So one of the easiest ways to get in contact with me if you're looking to learn more about future thinking and just how these shifts in AI are going to transform a lot of different industries or even things about the metaverse.
Q Harrison Terry:I still publish a lot of stuff there.
Q Harrison Terry:And cool thing too, is you can search too.
Q Harrison Terry:So if you type in metaverse, you can see all the notes that I have, or you type in something you're interested in.
Q Harrison Terry:You can see kind of what I thought was fascinating as it stood.
Q Harrison Terry:And this is something I've been doing for almost 13 years.
Q Harrison Terry:But we're right now in our, maybe this is our second year, third or second year where it's open source.
Q Harrison Terry:So I had the idea a few years back, and then it took some time to get a processing system that was like pretty reliable and down and like, it was easy to just maintain.
Q Harrison Terry:And now we're there and it's simple, like, just come check it every day and you'll always learn something.
Host:You'll always see something amazing.
Host:Perfect.
Host:Well, I will make sure that the link for that is also in all of our show notes and posts.
Host:So if you're listening to this and you're getting it, you'll just be able to find it wherever you're listening.
Host:So we're good to go, dude.
Host:Once, once again, total honor.
Host:Thank you for joining us.
Host:We've been joined by Hugh Harrison Terry, and he gave us all the tips on the future here.
Host:And if you want to move forward, you definitely need to check out the metaverse.
Q Harrison Terry:Appreciate it.
Host:Until next time.
Host:This has been the business development podcast and we will catch you on the flip side.
Kelly Kennedy:This has been the business development podcast with Kelly Kennedy.
Kelly Kennedy: business development firm in: Kelly Kennedy:His passion and his specialization is in customer relationship generation and business development.
Kelly Kennedy:The show is brought to you by capital business development, your business development specialists.
Kelly Kennedy:For more we invite you to the website at www.
Kelly Kennedy:Dot Capitalbd dot ca.
Kelly Kennedy:See you next time on the business development podcast.
Q Harrison Terry:It.
